Production Management

CEO of Production Advisors Lloyd Simons explores the role of music in advertising company brands and discusses things to consider when preparing a license agreement.

Associate Media Director at Wieden & Kennedy and Megan McShane at Ensequence discuss the Nike “Zoom” iTV Case Study campaign which used long-form video content of the popular NFL athlete, LaDainian Tomlinson to engage viewers.

This presentation examines the following: What is P&G Productions?, P&G Productions evolution and value, and Power of engaging/ connecting with the consumer through innovation.

During this presentation, Renee Reeves, Global Marketing Procurement Manager, HP shares the status of the global print pre-press production effort at HP. Topics included the objectives, strategic process, tactics, regional perspective, and results.

APR discusses the basics of incentive programs and provided guidelines for working with agencies to determine whether these programs may be right for you.

James D. Taylor, Loeb & Loeb LLP Partner and Matthew Miller, Association of Independent Commercial Producers CEO, discuss some of the complications that arise with "traditional" production contacts where were not designed to address international production or emerging media.

SVP of Marketing Michele Bogdan and Director of Business Development Megan McShane at Ensequence discuss the Nike “Zoom” iTV Case Study campaign which used long-form video content of the popular NFL athlete, LaDainian Tomlinson to engage viewers.

This case study discusses Procter & Gamble’s award-winning "Our Beauty" ad campaign, which launched its new product Olay Definity and successfully used celebrity Angela Bassett to reach the African-American market.

Douglas J. Wood, Chief Negotiator, Joint Policy Committee on Broadcast Talent Relations Partner, Reed Smith LLP and Harry P. Hawkes, Jr., Booz Allen Hamilton VP provide an update on negiotations and highlight the obstacles that have been confronted thus far.

These Guidelines have been developed through a variety of resources, including the extensive industry experience of management and labor trustees, and analysis and review by the Trustees, Plan staff and outside consultants.

Key points from discussion led by Amgen's global sourcing director Hiten Patel and Bill Duggan exploring the fundamentals of decoupling.

Draft of white paper exploring the changes that will occur as a result of the shift from analog broadcast to digital broadcast television and its implications for consumers, advertisers, and media. The era of analog broadcast television in the United States will end on February 17, 2009 as the transition is made to an all-digital system as required by the Federal Communications Commission. This digital transition will be the biggest change in the industry since television's transition from black and white to color, and it has huge implications for consumers, advertisers, and media. For advertisers, the implications include issues related to the production and finishing of commercials. The following is intended to provide some background and guidance.

Several panelists including Steve Lightfoot of World Federation of Advertisers, Richard Woodford of Merck and Pat Murphy of MurphyCobb Associates provided insights into the process and pitfalls of decoupling-the use of which has been increasing over time.

During this presentation two views were introduced regarding one of the industry's hot topics, "green marketing."

Review of discussions held during the October 23, 2007 West Coast Marketing Financial Management & Procurement Committee Meeting about the benefits and obstacles of decoupling agencies, as well as solutions to some of these barriers.

During this presentation, Peter Kuhn, Managing Drector, Tag U.S.A provides listeners with an overview of advertising's value, while focusing on activities that fall within production.

Interview with James R. Stengel, Global Marketing Officer of the Procter & Gamble Company, at the 2007 ANA Annual Conference.

Procter & Gamble's Marketing Purchases Manager Rebbeca Chou discusses the important role dialogue plays in market purchases. She goes on to provide the business case for supplier diversity and offers some suggestions on how to carry it out.

This snapshot presents a roundtable discussion issues impacting TV production professionals.

In this presentation Mark Huffman of Procter & Gamble discussed the future of advertising production manager/consultants in new areas beyond TV.

With David Beckham’s ballyhooed arrival in the U.S., many brand marketers are again questioning the value of celebrity endorsers in a fast-changing media landscape.

Presentation from Kraft's, Pat Gliniecki, presentation where he discussed their approach to building teams for innovation.

ANA members provide insight on whether their companies choose their talent payment service.

In this presentation, IAG focuses on ways of measuring viewers response to in-program placement of products. Specific examples are provided, including Ask.com on "Miami Ink." In addition, factors effecting viewers' responses to product placments are discussed.

In this panel discussion, three production experts talk about the pros and cons of using a firm-bid bidding process versus a cost-plus process.

In this presentation,Nguyen shares the most effective technologies, including High Definition Television (HDTV) for complete end-to-end workflow efficiency.

ANA members share their insights and activities in the area of current and future production of high-definition television commercials, including pros and cons.

ANA members share their policies regarding agency personnel and TV production shoots when travel is involved.

These materials demonstrate how to successfully develop and release new products.

This article details how a new SAG/AFTRA contract holds possibilities for a better future.