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All items for "Media"
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| Wall Street View: Economic Outlook for Newspapers and Magazines May 2008 Karl Choi, the Senior Analyst for Merrill Lynch provides his point of view on the economic outlook for the magazine and newspaper industry and the impact and implications for advertisers. |
| Online Accountability: Gauging the Growing Demand for Audited Web Metrics May 2008 Intended to reveal key issues and concerns marketers have regarding the state of online advertising measurement and accountability, this report sponsored by the Audit Bureau of Circulations highlights some important apprehensions that ad buyers have, but also speak to a segment of the advertising industry rich with promise and potential. |
| Music, Talent, and the Future of Branded Entertainment May 2008 CEO of Production Advisors Lloyd Simons explores the role of music in advertising company brands and discusses things to consider when preparing a license agreement. |
| Customer Engagement Techniques: Cisco Systems May 2008 Paul Martson of Cisco Systems discusses Cisco's strategies for bringing consumers to their website and then encouraging them to return through behavioral targeting and other tactics. |
| The Value of Public Place Distribution Copies Apr 2008 Founder of McPheters & Co. Rebecca McPheters discusses a study developed to address advertisers continuing skepticism and help them determine the usefulness of public place print distribution. |
| Update from the Audit Bureau of Circulation Apr 2008 Michael Lavery of the Audit Bureau of Circulations (ABC) brought the committee up to date on the ABC's latest audit initiatives for newspapers, magazines, and the Internet. He also discussed the recent withdrawal of several Canadian newspapers from the ABC and the impact that this move may have on the ABC and its members. |
| New Approaches for Connecting with the Consumer at Proctor & Gamble Apr 2008 Roger Fishman discusses the work being done to help Procter & Gamble engage consumers through content development and social networking through online communities. He also discusses how this initiative has increased their understanding of the digital space, and how they as marketers can become more relevant in the lives of their consumers. |
| Passion Apr 2008 This article discusses what the recent boom in sports sponsorships by a diverse cross-section of corporations will effect haow consumers are marketed to. |
| Around the ANA: TV Industry Evolving to Meet Apr 2008 This article presents notable findings from ANA's fourth biennial TV & Technology survey which revealed that television advertising has become less effective in the past two years. |
| Kraft has all the Right Ingredients Apr 2008 The case study looks at how Kraft's multichannel approach-print and online- to marketing Kraft portfolio of products was used to expand their reach. |
| Dunkin' Donuts Gets Its Fix Apr 2008 Tom Manchester, the sports and entertainment marketing director of Dunkin' Donuts, shares his thoughts on the growing popularity of sports sponsorships. |
| The Future of Television Advertising Apr 2008 James McQuivey of Forrester Research and Linda Narbey of ANA discuss the results of a survey designed to explore hownational advertisers felt about television advertising and the future impact new technologies will have on their television advertising budgets. |
| Nike Interactive Television Case Study Apr 2008 Associate Media Director at Wieden & Kennedy and Megan McShane at Ensequence discuss the Nike “Zoom” iTV Case Study campaign which used long-form video content of the popular NFL athlete, LaDainian Tomlinson to engage viewers. |
| Media Trends: It’s a Custom Job Apr 2008 This article explores things how brand marketers are using magazines to create stronger relationships with customers and the value that using outside agencies play in creating custom publications. |
| Press from Open Letter Apr 2008 Collection of press excerpts steming from open letter sent to the YPA. |
| Ten Business-to-Business Issues in Fifty Minutes Apr 2008 This rapid-fire session provided insights for marketers on the various tools available to take their business-to-business marketing programs to the next level. |
| ANA Open Letter to the Yellow Pages Industry Apr 2008 An ANA Telephone Directory Committee open letter to the Yellow Pages industry on the issues of: Syndicated audience measurement research, Circulation auditing, Directory extensions, and Forced-bundling of companion books. |
| Yellow Page Association Response: Companion Directories Apr 2008 YPA's July 2007 written response to the ANA Telephone Directory Committee. |
| OVAB: Out-of-Home Video Advertising Bureau Update Apr 2008 President of Out-of-Home Video Advertising Bureau Susanne Alecia addresses the latest issues affecting Out-of-Home Video and the category's growth potential. |
| The ANA Telephone Directory Committee Addresses the Yellow Pages Industry Apr 2008 Open letter to the Yellow Pages industry on the issues of syndicated audience measurement research, circulation auditing, directory extensions, and forced-bundling of companion books. |
| GE: Transforming Marketing Within A B-To-B Company Apr 2008 Chief Segmentation Leader at General Electric Jacqueline Woods talks about how GE has realigned their goals. |
| A Word from Our Critics in a World of Convergence Apr 2008 Jeff Chester of the Center for Digital Democracy and Ari Schwartz of the Center for Democracy and Technology voiced their concerns regarding online privacy and targeted advertising, especially where teens are concerned. |
| Marketing & Media Ecosystem 2010: ANA/Booz Allen Hamilton/ IAB/ AAAA Study Apr 2008 Booz Allen Hamilton highlights the key trends resulting from the Marketing & Media Ecosystem 2010 Study, a cross-industry, multi-phase study designed to explore how the digital media environment is reshaping the ecosystem of marketers. |
| Collaborating to Communicate Apr 2008 ANA Faculty and President of MagicEcho Richard Costello discusses ways to gain internal support among all parties responsible for the different elements of a brand. Richard also talks about what he defines as the "Integrated Implementation Roadmap." |
| The Evolution of B-To-B Email Apr 2008 Panelists address the role of email -one of the most commonly used communications platforms for business-to-business marketers - as part of the holistic communications mix. |
| Online Entertainment Content Development – Be Ready for 2008 and Beyond Apr 2008 CEO of 60Frames Entertainment Brent Weinstein discusses the company's committment to content creation and development for advertisers spanning multiple platforms such as video portals, social network, Web sites, mobile, and emerging broadband outlets. |
| HD – What’s Really Behind the CURTAIN? Apr 2008 VP of Operations – Westt at DG FastChannel Mate Frink discusses the changes and challenges that advertisers and broadcasters will face when the mandated conversion to HD is complete. |
| Sports Marketing Program: A Winning Lineup! Apr 2008 The Associate VP of Sharp Electronics Andrew Kritzer provides insight on how he evolved the old model of traditional sports sponsorship with pure-play media support to restored the sports sponsorship and marketing program at Sharp Electronics. |
| The Future of Television Advertising Apr 2008 ANA Senior Director Linda Narbey reviews the findings from the fourth ANA/Forrester Research survey of advertisers which examined attitudes towards television advertising and the future impact new technologies will have on television advertising budgets. |
| Are Network Integration Fees Legitimate? Mar 2008 Prepared the ANA Television Advertising Committee and the AAAA Media Policy Committee and AAAA National TV/Radio Committee this position paper describes why advertisers spent $143 million on network integration fees in 2007. |
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