Media

Karl Choi, the Senior Analyst for Merrill Lynch provides his point of view on the economic outlook for the magazine and newspaper industry and the impact and implications for advertisers.

Intended to reveal key issues and concerns marketers have regarding the state of online advertising measurement and accountability, this report sponsored by the Audit Bureau of Circulations highlights some important apprehensions that ad buyers have, but also speak to a segment of the advertising industry rich with promise and potential.

CEO of Production Advisors Lloyd Simons explores the role of music in advertising company brands and discusses things to consider when preparing a license agreement.

Paul Martson of Cisco Systems discusses Cisco's strategies for bringing consumers to their website and then encouraging them to return through behavioral targeting and other tactics.

Founder of McPheters & Co. Rebecca McPheters discusses a study developed to address advertisers continuing skepticism and help them determine the usefulness of public place print distribution.

Michael Lavery of the Audit Bureau of Circulations (ABC) brought the committee up to date on the ABC's latest audit initiatives for newspapers, magazines, and the Internet. He also discussed the recent withdrawal of several Canadian newspapers from the ABC and the impact that this move may have on the ABC and its members.

Roger Fishman discusses the work being done to help Procter & Gamble engage consumers through content development and social networking through online communities. He also discusses how this initiative has increased their understanding of the digital space, and how they as marketers can become more relevant in the lives of their consumers.

This article discusses what the recent boom in sports sponsorships by a diverse cross-section of corporations will effect haow consumers are marketed to.

This article presents notable findings from ANA's fourth biennial TV & Technology survey which revealed that television advertising has become less effective in the past two years.

The case study looks at how Kraft's multichannel approach-print and online- to marketing Kraft portfolio of products was used to expand their reach.

Tom Manchester, the sports and entertainment marketing director of Dunkin' Donuts, shares his thoughts on the growing popularity of sports sponsorships.

James McQuivey of Forrester Research and Linda Narbey of ANA discuss the results of a survey designed to explore hownational advertisers felt about television advertising and the future impact new technologies will have on their television advertising budgets.

Associate Media Director at Wieden & Kennedy and Megan McShane at Ensequence discuss the Nike “Zoom” iTV Case Study campaign which used long-form video content of the popular NFL athlete, LaDainian Tomlinson to engage viewers.

This article explores things how brand marketers are using magazines to create stronger relationships with customers and the value that using outside agencies play in creating custom publications.

Collection of press excerpts steming from open letter sent to the YPA.

This rapid-fire session provided insights for marketers on the various tools available to take their business-to-business marketing programs to the next level.

An ANA Telephone Directory Committee open letter to the Yellow Pages industry on the issues of: Syndicated audience measurement research, Circulation auditing, Directory extensions, and Forced-bundling of companion books.

YPA's July 2007 written response to the ANA Telephone Directory Committee.

President of Out-of-Home Video Advertising Bureau Susanne Alecia addresses the latest issues affecting Out-of-Home Video and the category's growth potential.

Open letter to the Yellow Pages industry on the issues of syndicated audience measurement research, circulation auditing, directory extensions, and forced-bundling of companion books.

Chief Segmentation Leader at General Electric Jacqueline Woods talks about how GE has realigned their goals.

Jeff Chester of the Center for Digital Democracy and Ari Schwartz of the Center for Democracy and Technology voiced their concerns regarding online privacy and targeted advertising, especially where teens are concerned.

Booz Allen Hamilton highlights the key trends resulting from the Marketing & Media Ecosystem 2010 Study, a cross-industry, multi-phase study designed to explore how the digital media environment is reshaping the ecosystem of marketers.

ANA Faculty and President of MagicEcho Richard Costello discusses ways to gain internal support among all parties responsible for the different elements of a brand. Richard also talks about what he defines as the "Integrated Implementation Roadmap."

Panelists address the role of email -one of the most commonly used communications platforms for business-to-business marketers - as part of the holistic communications mix.

CEO of 60Frames Entertainment Brent Weinstein discusses the company's committment to content creation and development for advertisers spanning multiple platforms such as video portals, social network, Web sites, mobile, and emerging broadband outlets.

VP of Operations – Westt at DG FastChannel Mate Frink discusses the changes and challenges that advertisers and broadcasters will face when the mandated conversion to HD is complete.

The Associate VP of Sharp Electronics Andrew Kritzer provides insight on how he evolved the old model of traditional sports sponsorship with pure-play media support to restored the sports sponsorship and marketing program at Sharp Electronics.

ANA Senior Director Linda Narbey reviews the findings from the fourth ANA/Forrester Research survey of advertisers which examined attitudes towards television advertising and the future impact new technologies will have on television advertising budgets.

Prepared the ANA Television Advertising Committee and the AAAA Media Policy Committee and AAAA National TV/Radio Committee this position paper describes why advertisers spent $143 million on network integration fees in 2007.