Available sub-topics:
All items for "Agency Relations"
This is page 1 of 5 | ![]() |
| Insight Brief: Scope of Work: The Devil is in the Details Jul 2009 This compilation of resources on scope of work includes best practices, ANA member case studies, and information on managing agency relationships. |
| Research Report: Digital Marketing Agency Compensation Trends Feb 2010 This study underscores the phenomenal growth in digital marketing spending that has escalated over the last half of this decade as well as the growing role this discipline is playing in marketers’ overall marketing strategies for their brands. |
| Research Report: Top Benchmarks for Marketers Feb 2010 This research report draws on survey research conducted throughout 2009 and also highlights "hot" topics to marketers such as brand building, newer media, agency evaluations, marketing accountability, agency holding companies, global marketing, agency audits, and hourly rates. |
| Sanofi-Aventis Agency Relationships Jan 2010 A presentation by John Stevens and Rich Sherwood from Sanofi-Aventis covered agency interactions and relationship management. |
| Agency Performance Evaluation Case Study Dec 2009 Genentech has developed a comprehensive structured agency evaluation program from scratch using ANA best-practice concepts and shared its learnings on the program. |
| Evaluating Agency Performance Dec 2009 In order to better establish benchmarks on practices and perceptions related to agency performance evaluations, ANA conducted a member survey. The survey findings report on incidence/frequency, types of agencies evaluated, evaluation criteria, benefits, recent improvements/adjustments, specific best practices, and more. |
| Improving Messaging Briefs Dec 2009 Casey Jones, cofounder & CEO, Jones & Bonevac, discussed the need for marketers to improve the briefs they disseminate to their agencies of record. |
| Research Report: Evaluating Agency Performance Nov 2009 This Research Report explores the incidence and best practices of agency evaluations and covers the following areas: frequency, evaluating multiple agencies/agency types, value of 360-degree evaluations (meaning the agency also evaluates the client), use of technology to facilitate evaluations, and more. |
| Best Practices in Agency Performance Evaluations Nov 2009 Industry experts discussed the results of an ANA survey on agency evaluations. |
| Best Practices in Agency Performance Evaluations Nov 2009 Industry experts discussed the results of an ANA survey on agency evaluations. |
| Multicultural Specialists for Project Work Jun 2009 Members of ANA’s Multicultural Marketing Committee suggest good 1) African-American agencies willing to undertake project work; 2) consultants, experts, or agencies well-versed across functional disciplines including marketing, HR, supplier diversity, philanthropy to help with messaging and to craft a company story; and 3) consultants, experts, or agencies well-versed across African-American, Asian, and Hispanic segments to engage in messaging and strategic planning. |
| Keys to Developing Agency Scopes of Work That Drive a Strategic Partnership Jun 2009 Eric Jillard, department manager of digital marketing at Mercedes-Benz, and Andy Dutter, vice president of business development for Razorfish, shared their thoughts on best practices for driving efficiency in both the agency selection process and in the contractual/scope of work phase of client-agency engagement. |
| Why Do Lower Budgets Work For Multicultural TV Productions? Jun 2009 GlobalHue’s Dale Bramwell discussed how multicultural agencies are able to realize great savings in television productions. |
| Client Challenges in the Digital Age May 2009 Representatives from SelectResources International (SRI) shared their views on how the digital phenomenon is impacting the ways clients go to market and work with their agency partners. |
| Agency Panel: Digital Key Issues & Best Practices May 2009 A panel of digital agency experts from Deutsch LA, Ignited, and MRM Worldwide discussed digital issues including client education, digital agency compensation, the RFP process, Twitter, and digital agency evaluations. |
| Pfizer’s Evolution of its Creative Scope of Work May 2009 Diane M. Gibbons, Team Leader, Agency Management, Pfizer, Jim Akers, Global Category Lead, Creative Agencies & Director, WW Procurement, Pfizer, and some of their agency partners discussed the evolution of the creative agency scope of work at Pfizer. |
| Non-Traditional “Agency” Relationships Mar 2009 Matt Petersen, SVP, Meredith Integrated Marketing and Linda Willis, Director of Strategy, Meredith Integrated Marketing, shared the thought process behind the creation of Meredith’s new agency model, Meredith Integrated Marketing (MIM). |
| Ten Tips – Agency Performance Management Mar 2009 Richard Benyon, ceo of Decideware, discussed 10 practical tips on extracting the most value from an agency evaluation program. |
| Marketing Technologies: Facilitating Feedback Feb 2009 This article explores web-based programs that are designed to help manage and automate the agency-evaluation process. |
| Ask the ANA: Contract Termination Agreements Dec 2008 This article provides guidelines and best practices for client/agency contract termination agreements. |
| Client-Agency Chemistry: Can You Predict It? Dec 2008 Lorraine Rojek, President, The Rojek Consulting Group, shared information on her organization’s proprietary tool, The CultureScans Profile, which allows them to determine if a client and agency will be compatible culturally. |
| The War on Discrepancies: Where We Are and Where We Are Going Dec 2008 Ryan Walker of the IAB discusses the IAB’s Ad Operations Council and the need to eliminate discrepancies in the Interactive environment. |
| Everything You Need to Know About In-House Agencies Nov 2008 A panel of ANA members from AstraZeneca, Blue Cross Blue Shield of Massachusetts, and Combe Incorporated, each with diverse in-house agency experience, discussed the results of the 2008 In-House Agency Survey and their own perspectives, including when to set up in-house agencies; which services can be brought in-house; relationships with outside agencies and internal marketing; financial matters; and watchouts and concerns. |
| Leveraging Your Holding Company Oct 2008 Team Detroit was created after the holding company WPP acquired many of the agencies that worked with Ford. Sue Markowicz from Ford and Bob Mueller of Team Detroit discussed best practices in managing multiple agencies. |
| Media Agency Audits—Are You Getting What You’re Paying For? Oct 2008 Representatives from Ernst & Young discussed media agency audits and the importance of audits in a dynamic media landscape. |
| 2008 In-House Agency Survey Oct 2008 A new Association of National Advertisers (ANA) member survey on in-house agencies reveals that 42% of ANA members currently have an in-house agency and cost efficiency is the number one advantage. |
| Ten Client/Agency Issues in 50 Minutes Oct 2008 Industry leaders discussed ten issues that are important in client/agency relationships. |
| Will New Model Define the Agency/Client Relationship? Sep 2008 Dell has partnered with WPP to create Enfatico, an agency that handles Dell’s worldwide marketing. Enfatico CEO Torrence Boone and Bob Pearson, head of Communities and Conversation at Dell, spoke about building the new agency. |
| Inside Intel’s Global Media Agency Review Jul 2008 Arlene Villanueva, Global Media Director, Integrated Marketing/Global Media at Intel, took us behind the scenes of Intel’s $300 million global media agency review. The review “decoupled” media (also called “unbundled” in the industry) as Intel moved to what it calls an “open source model,” impacting about 25 countries. |
| How to Avoid Scope Creep and Other Agency Compensation Insights—The CEO Perspective Jul 2008 John Adams, Chairman and CEO of The Martin Group dicusses topics related to client/agency relations including compensation agreements scope of work agreements that lead to better work. |
![]() |


