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  • Agency Relations

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    All items for "Agency Relations"

     
    There are 94 items in this category.
    This is page 1 of 4

    Branding Agency Referrals
    Apr 2008

    Members of the ANA Brand Management Committee were asked for the names of branding agencies that perform brand strategy, brand positioning and brand naming, as well as creative logo work. Agencies located in the Eastern or Central Region time zones were preferred.

    Kraft’s new Approach to Agency Compensation
    Apr 2008

    Deb Giampoli, who leads Kraft's cross functional agency team, discusses how they evolved the agency compensation model from one focused on media commission to a unique hybrid of input and output based fees and had one primary objective in mind - financial transparency, more closely matching agency compensation to the work.

    Conducting a Digital Agency Search
    Apr 2008

    Two veteran agency search consultants - Dick Roth of Roth & Associates and Judy Neer of Pile & Co - provided insight on identifying the core capabilities of a digital agency, ensuring agency collaboration, performing agency evaluations, identifying scope-of-work needs, and assessing accountability.

    Strategies for Maximizing Integration with Multiple Agency Contributors
    Mar 2008

    The Devil Is in the Details
    Mar 2008

    This article provides best practices and outlines how to determine an ad agency’s scope of work (SOW) and services.

    Managing Advertiser/Agency Relationships in New Media and New Countries
    Mar 2008

    Chris Traeger, Bank of America's Assistant General Counsel and Carla Michelotti, Leo Burnett Worldwide's Executive Vice President and General Counsel, highlight some key issues and discuss what they are doing to maintain commendable advertiser-agency relations, at a time where advertisers are exploring new media and looking to expand internationally.

    Financial, Strategic and Organizational Challenges Facing Agencies
    Jan 2008

    President and CEO of Farmer & Company Mike Farmer explores ways finance and purchasing can help positively effect the evolution of advertiser-agency relations

    Should You Audit Your CMR?
    Jan 2008

    A panel of experts discuss reasons for auditing Certified Marketing Reps (CMR), how often audits should be conducted, and the types of issues uncovered in an audit.

    ANA Agency Relations Benchmarking Survey
    Dec 2007

    Between June and July 2007 over 100 responses were submitted to an Agency Relations survey exploring issues including client organizational structure for managing agencies, agency search and more.

    How to Enter the Golden Age of Agency/Client Relationships
    Dec 2007

    During this presentation the Head of Advertising and Brand Management for Citigroup Global Wealth Management discusses what steps need to be taken to turn this period in time into the Golden Age of advertising.

    Trends in Agency Compensation
    Dec 2007

    During the presentation Dave Beals, President and CEO of Jones Lundin Beals, reviews the results of an agency compensation online survey fielded during the fourth quarter 2006.

    Bristol-Myers Squibb Supplier Relationship Management
    Oct 2007

    In this presentation, Katie Law of Bristol-Myers Squibb discusses BMS’s development and execution of a Supplier Relationship Management (SRM) program, which helps users systematically carry out such tasks as determining how much to invest in different supplier relationships, identifying and manage risks, and measuring value delivered.

    TVB ePORT: Spot TV Making eBIZ a Reality
    Oct 2007

    In this presentation Chris Rohrs, President, TVB, Abby Auerbach, TVB, and David Prager, Click IT Solutions and Media Technology publicize the fourth quarter '07 launch of TVB ePort, which will permit electronic connectivity between any buyer and seller of local broadcast television airtime, websites and digital offerings.

    Media Auditing - Concerns From AAAA
    Oct 2007

    During this committee meeting representatives from the AAAA provided details and addressed questions regarding meetings help with several media auditors designed to explore their methodologies and processes.

    Agency Relations Benchmarking Survey
    Oct 2007

    This snapshot provides an overview of the ANA benchmark survey conducted in June/July the elicited over one hundred responses. The survey explored issues related to agency relations including, agency evaluations and agency conflict clauses.

    Selecting An Ad Agency
    Oct 2007

    In this presentation, Discover’s Mark Hosbein took the audience through the ad agency search that resulted in the hiring of The Martin Agency. While describing the process, he also shared some lessons learned along the way.

    Talent Payment Services
    May 2007

    ANA members provide insight on whether their companies choose their talent payment service.

    Media Agencies and Financial Reporting
    May 2007

    ANA members provide insight on media agencies and financial reporting, including how they ensure that they get transparency from their media agencies and the types of financial reports that their media agencies provide to them.

    Marketing Suppliers
    Apr 2007

    ANA members discuss their best in class number of marketing suppliers, including how many marketing suppliers they work with and whether they opt for global suppliers or regional suppliers.

    The Advertising Landscape in India
    Dec 2006

    This white paper by the Asia-based agency compensation and review consultancy R3 analyzes and profiles the advertising world in India. It covers agency compensation trends, advertising industry growth, and advertising expenditures, as well as listings of leading agencies, advertisers, and media outlets.

    Agency Evaluations and Scope of Work: How Do They Impact Agency Compensation?
    Dec 2006

    In this best practice, Joanne Davis shares her findings from a number of one-on-one interviews that she conducted with a cross section of major companies to gain a better understanding of how they regard scope of work and agency evaluation--two very crucial components of agency management and compensation.

    Agency Consolidation
    Dec 2006

    This presentation reviews Visa's two-year long agency consolidation innitiative.

    Bringing Out the Best from your Multicultural Agency
    Nov 2006

    Paul Mendieta of Coors Brewing Company shares tips for creating a successful relationship with your multicultural agency.

    Agency Employee Attrition Rates
    Oct 2006

    ANA members share their knowledge of agency personnel attrition rates.

    9 Ways Advertisers Evaluate Their Agencies
    Oct 2006

    This checklist summarizes how advertisers evaluate agencies.

    Agency Compensation for New Business Pitches
    Sep 2006

    ANA members and advertising agencies share their perspective on payment for creative pitches.

    Standards for Allowable Hours Per FTE in Europe
    Aug 2006

    ANA members share their insights on industry norms on the annual number of workable hours per FTE that have been negotiated for agency services in Europe.

    How Advertisers Evaluate Agencies
    Aug 2006

    This survey analysis explores the types of evaluations advertisers use for their agencies.

    Advertising Agency Compliance and Procedural Audits
    Jun 2006

    This guideline provides the steps and answers the questions associated with agency audits.

    Boutique Versus Large Agencies: A 360-Degree Panel Discussion
    Jun 2006

    In this presentation, representatives from two boutique and two "traditional" agencies explore the pros and cons of each approach.

     
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