Agency Relations

Members of the ANA Brand Management Committee were asked for the names of branding agencies that perform brand strategy, brand positioning and brand naming, as well as creative logo work. Agencies located in the Eastern or Central Region time zones were preferred.

Deb Giampoli, who leads Kraft's cross functional agency team, discusses how they evolved the agency compensation model from one focused on media commission to a unique hybrid of input and output based fees and had one primary objective in mind - financial transparency, more closely matching agency compensation to the work.

Two veteran agency search consultants - Dick Roth of Roth & Associates and Judy Neer of Pile & Co - provided insight on identifying the core capabilities of a digital agency, ensuring agency collaboration, performing agency evaluations, identifying scope-of-work needs, and assessing accountability.

This article provides best practices and outlines how to determine an ad agency’s scope of work (SOW) and services.

Chris Traeger, Bank of America's Assistant General Counsel and Carla Michelotti, Leo Burnett Worldwide's Executive Vice President and General Counsel, highlight some key issues and discuss what they are doing to maintain commendable advertiser-agency relations, at a time where advertisers are exploring new media and looking to expand internationally.

President and CEO of Farmer & Company Mike Farmer explores ways finance and purchasing can help positively effect the evolution of advertiser-agency relations

A panel of experts discuss reasons for auditing Certified Marketing Reps (CMR), how often audits should be conducted, and the types of issues uncovered in an audit.

Between June and July 2007 over 100 responses were submitted to an Agency Relations survey exploring issues including client organizational structure for managing agencies, agency search and more.

During this presentation the Head of Advertising and Brand Management for Citigroup Global Wealth Management discusses what steps need to be taken to turn this period in time into the Golden Age of advertising.

During the presentation Dave Beals, President and CEO of Jones Lundin Beals, reviews the results of an agency compensation online survey fielded during the fourth quarter 2006.

In this presentation, Katie Law of Bristol-Myers Squibb discusses BMS’s development and execution of a Supplier Relationship Management (SRM) program, which helps users systematically carry out such tasks as determining how much to invest in different supplier relationships, identifying and manage risks, and measuring value delivered.

In this presentation Chris Rohrs, President, TVB, Abby Auerbach, TVB, and David Prager, Click IT Solutions and Media Technology publicize the fourth quarter '07 launch of TVB ePort, which will permit electronic connectivity between any buyer and seller of local broadcast television airtime, websites and digital offerings.

During this committee meeting representatives from the AAAA provided details and addressed questions regarding meetings help with several media auditors designed to explore their methodologies and processes.

This snapshot provides an overview of the ANA benchmark survey conducted in June/July the elicited over one hundred responses. The survey explored issues related to agency relations including, agency evaluations and agency conflict clauses.

In this presentation, Discover’s Mark Hosbein took the audience through the ad agency search that resulted in the hiring of The Martin Agency. While describing the process, he also shared some lessons learned along the way.

ANA members provide insight on whether their companies choose their talent payment service.

ANA members provide insight on media agencies and financial reporting, including how they ensure that they get transparency from their media agencies and the types of financial reports that their media agencies provide to them.

ANA members discuss their best in class number of marketing suppliers, including how many marketing suppliers they work with and whether they opt for global suppliers or regional suppliers.

This white paper by the Asia-based agency compensation and review consultancy R3 analyzes and profiles the advertising world in India. It covers agency compensation trends, advertising industry growth, and advertising expenditures, as well as listings of leading agencies, advertisers, and media outlets.

In this best practice, Joanne Davis shares her findings from a number of one-on-one interviews that she conducted with a cross section of major companies to gain a better understanding of how they regard scope of work and agency evaluation--two very crucial components of agency management and compensation.

This presentation reviews Visa's two-year long agency consolidation innitiative.

Paul Mendieta of Coors Brewing Company shares tips for creating a successful relationship with your multicultural agency.

ANA members share their knowledge of agency personnel attrition rates.

This checklist summarizes how advertisers evaluate agencies.

ANA members and advertising agencies share their perspective on payment for creative pitches.

ANA members share their insights on industry norms on the annual number of workable hours per FTE that have been negotiated for agency services in Europe.

This survey analysis explores the types of evaluations advertisers use for their agencies.

This guideline provides the steps and answers the questions associated with agency audits.

In this presentation, representatives from two boutique and two "traditional" agencies explore the pros and cons of each approach.