Business-to-Business

To better understand how technology is changing the perspective and tactics of B2B firms, Forrester teamed with BtoB Magazine to survey 126 B2B marketing professionals. They also conducted interviews with more than 30 B2B marketing executives from large firms.

In this presentation, Elana Anderson from Forrester Research shares the results of a B2B Marketing Effectiveness study conducted jointly by Forrester and BtoB Magazine.

In this presentation, BtoB Magazine editor Ellis Booker discusses how the B2B customer is changing in today’s marketplace. He also shares how media outlets are offering up new services and packages as a result of this consumer evolution.

In this presentation, Steve Rivkin explores why innovation is a critical factor in business success today. Rivkin deliveres insight on how to collect and adapt the creative and dynamic ideas that are close at hand.

This case study shares Hewlett-Packard's consensual opt-in marketing process developed for b-to-b initiatives.

This case study shares Hewlett-Packard's consensual opt-in marketing process developed for b-to-b initiatives.

A practical, how-to guide designed to help B-to-B and B-to-C marketers of products and services that have complicated value propositions.

This case study explores Sprint's two-tiered strategy to speed deployment of its Small Business DSL service and increase ROI.

This presentation details a tiered event approach for business-to-business marketing.

This presentation details how blogging can be applied to the B2B space along with some examples of how it all works.

This survey conducted among ANA B2B committee members reveals insights and recommendations on high priority topics.

This best practice reveals the cornerstones of Wachovia's global branding strategy.