Digital Marketing

Intended to reveal key issues and concerns marketers have regarding the state of online advertising measurement and accountability, this report sponsored by the Audit Bureau of Circulations highlights some important apprehensions that ad buyers have, but also speak to a segment of the advertising industry rich with promise and potential.

Paul Martson of Cisco Systems discusses Cisco's strategies for bringing consumers to their website and then encouraging them to return through behavioral targeting and other tactics.

Uri Weinstok from Weinstok Abogados discusses some of the issues associated with in-game advertising and outlined current trends and legal considerations with respect to new technologies in Europe, China, and Latin America.

Roger Fishman discusses the work being done to help Procter & Gamble engage consumers through content development and social networking through online communities. He also discusses how this initiative has increased their understanding of the digital space, and how they as marketers can become more relevant in the lives of their consumers.

This article discusses what the recent boom in sports sponsorships by a diverse cross-section of corporations will effect haow consumers are marketed to.

Tom Manchester, the sports and entertainment marketing director of Dunkin' Donuts, shares his thoughts on the growing popularity of sports sponsorships.

Associate Media Director at Wieden & Kennedy and Megan McShane at Ensequence discuss the Nike “Zoom” iTV Case Study campaign which used long-form video content of the popular NFL athlete, LaDainian Tomlinson to engage viewers.

Shawn Marshall, VP of Multicultural Marketing of Vibes Media, presented information regarding the mobile ecosystem, building a mobile campaign, and mobile marketing in action.

This rapid-fire session provided insights for marketers on the various tools available to take their business-to-business marketing programs to the next level.

Raphael Viton of Maddock Douglas and Jason Weaver of Sway share the benefits and practical applications of social media and discuss how to develop a social media campaign that can work within an existing marketing plan.

Jeff Chester of the Center for Digital Democracy and Ari Schwartz of the Center for Democracy and Technology voiced their concerns regarding online privacy and targeted advertising, especially where teens are concerned.

Booz Allen Hamilton highlights the key trends resulting from the Marketing & Media Ecosystem 2010 Study, a cross-industry, multi-phase study designed to explore how the digital media environment is reshaping the ecosystem of marketers.

Panelists address the role of email -one of the most commonly used communications platforms for business-to-business marketers - as part of the holistic communications mix.

CEO of 60Frames Entertainment Brent Weinstein discusses the company's committment to content creation and development for advertisers spanning multiple platforms such as video portals, social network, Web sites, mobile, and emerging broadband outlets.

VP of Operations – Westt at DG FastChannel Mate Frink discusses the changes and challenges that advertisers and broadcasters will face when the mandated conversion to HD is complete.

Nine web- and pc-based advergaming formats are described in this excerpt from the February 2008 Advertiser.

Game-related advertising, a fairly new technology seems to have caught the eyes of some of the nation's biggest advertisers. This article explores how advertisers are utilizing computer games as a place to advertise. The article also explore challenges associated with game-related advertising including counting impressions and getting game publishers to produce term sheets so you know exactly what you are buying.

SVP of Marketing Michele Bogdan and Director of Business Development Megan McShane at Ensequence discuss the Nike “Zoom” iTV Case Study campaign which used long-form video content of the popular NFL athlete, LaDainian Tomlinson to engage viewers.

The Corporate Vice President, Global Marketing, Interactive Entertainment Business at Microsoft Corporation Jeff Bell, explores the lessons the world of gaming has for traditional advertisers.

To provide a 360-degree look at a complex multimedia deals lawyers discuss how they constructed deal, the legal issues encountered, anticipating change, and provide advice.

The Corporate Vice President, Global Marketing, Interactive Entertainment Business at Microsoft Corporation Jeff Bell, explores the lessons the world of gaming has for traditional advertisers.

This article indicates what the ANA thinks with be the top 10 trends in 2008.

During a panel discussion, Claire Edgar, Champion, Hanesbrands, Inc. Director of Brand Marketing, discusses how Champion successfully employed facebook to re-engage the "college crowd."

Andrea Levine of the Better Business Bureau, reveals some of the top Advertising Legal Issues for 2008 including: Childhood Obesity; Social Networking and Privacy; Green marketing; and Direct-to-Consumer Rx Advertising.

In this case study Chuck Kapelke decribes how State Farm used the combination of a 15-second commercial spot and the internet to attract young adults and improve their brand reputation among this population, many of which see "...State Farm as their parents’ insurance company.”

Chuck Kapelke explores why the combination of television and the web will transform the advertising arena.

Executive Director, US Sales, Yahoo! Adam Chandler and Multicultural Marketing Director, PepsiCo Gustavo Perez explore why marketers are still using to the web to target bilingual Hispanics in Spanish only.

This presentation given by VP of Development Micheal Clarke and VP of Marketing Kay Madi focuses on the differences between traditional digital marketing campaigns, and the edge provided thought the use of social networks. During the session they also discuss the key best practices, key pitfalls and challenges associated with digital marketing.

This article discusses how marketers are getting a handle on the explosion of new media platforms.

With the explosion of new technologies marketers have the opportunity to better meet consumer needs. Written by HP's Vice President of Corporate and Brand Marketing Gary Elliott, this article provides thoughts on how marketers can manage products, promotions, and the positioning of their brands.