Legal Affairs

J. Wood, Partner, Advertising Technology & Media Law, Reed Smith LLP provides an update on advertising laws as it relates to new media

CEO of Production Advisors Lloyd Simons explores the role of music in advertising company brands and discusses things to consider when preparing a license agreement.

Uri Weinstok from Weinstok Abogados discusses some of the issues associated with in-game advertising and outlined current trends and legal considerations with respect to new technologies in Europe, China, and Latin America.

Ronald Urbach explores ways to reduce your risk while ensuring that contracts provide clients-celebrities who are fearful of granting rights for new media- with the rights to take full advantage of emerging media.

APR discusses the basics of incentive programs and provided guidelines for working with agencies to determine whether these programs may be right for you.

Jeff Chester of the Center for Digital Democracy and Ari Schwartz of the Center for Democracy and Technology voiced their concerns regarding online privacy and targeted advertising, especially where teens are concerned.

James D. Taylor, Loeb & Loeb LLP Partner and Matthew Miller, Association of Independent Commercial Producers CEO, discuss some of the complications that arise with "traditional" production contacts where were not designed to address international production or emerging media.

Richard Kurnit of Frankfurt Kurnit Klein & Selz PC and the Corporate Counsel of BMW North America Herbert L. Klein, explore advertiser compliance issues that come about because of new media.

This article discusses plans by the Federal Trade Commission to revisit previously established testimonial and endorsement guidelines. The article also talks about how this move may have an effect on user-generated content and virual marketing.

This article provides the transcript from a question answer session held with Wally Snyder, who served as president of the American Advertising Federation for fifteen years. Snyder answers questions regarding industry ethics, intrusive content and children among other topics.

Dan Jaffe, ANA EVP, provides an update and analysis of the developments and efforts of the ad community to address privacy issues that are expected to intensify in 2008.

"Outline for ANA’s Emerging Technologies and Communications Committee Meeting." Dan Jaffe, Executive Vice President, ANA.

This article indicates what the ANA thinks with be the top 10 trends in 2008.

During a panel discussion, Claire Edgar, Champion, Hanesbrands, Inc. Director of Brand Marketing, discusses how Champion successfully employed facebook to re-engage the "college crowd."

Andrea Levine of the Better Business Bureau, reveals some of the top Advertising Legal Issues for 2008 including: Childhood Obesity; Social Networking and Privacy; Green marketing; and Direct-to-Consumer Rx Advertising.

The FCC Commissioner Deborah Taylor Tayte identifies the FCC's top concerns in 2008.

Chris Traeger, Bank of America's Assistant General Counsel and Carla Michelotti, Leo Burnett Worldwide's Executive Vice President and General Counsel, highlight some key issues and discuss what they are doing to maintain commendable advertiser-agency relations, at a time where advertisers are exploring new media and looking to expand internationally.

In the old days, there were really only three challenges facing consumer advertising; NAD, Administrative Agency, and a Lanham Act suit in federal court. Now, however there is a heightened possibility of consumer class action suits, making changes in determining risk assessment necessary. Lawrence Weinstein, Proskauer Rose LLP's Partner and Laura Buckland, T-Mobile USA, Chief Litigation Counsel explore the happenings in the digital community as class action attorneys take aim.

Douglas J. Wood, Chief Negotiator, Joint Policy Committee on Broadcast Talent Relations Partner, Reed Smith LLP and Harry P. Hawkes, Jr., Booz Allen Hamilton VP provide an update on negiotations and highlight the obstacles that have been confronted thus far.

These Guidelines have been developed through a variety of resources, including the extensive industry experience of management and labor trustees, and analysis and review by the Trustees, Plan staff and outside consultants.

Among the many areas that emergining media has given marketers the opportunity to try old ideas with new technologies is testimonials and endorsements. Find out how FTC guidelines effect how advertisers can new media to revitalize a old marketing method.

Stuart P. Ingis, Venable LLP Partner and Christopher Sloan, Liberty Mutual Insurance Assistant Vice President and Senior Corporate Counsel discuss the latest’s trends in regulations and ways for marketers who rely on personal information on customers to avoid hefty fines.

The following is a summary of interesting and important decisions in consumer class action false advertising cases from July 1, 2007 to present, including cases decided as recently as January 2008. The cases are presented by jurisdiction.

Christopher Sloan, Liberty Mutual Insurance AVP & Senior Corporate Counsel, discusses the history of security breach laws.

Green marketing is an attractive idea to advertisers and consumers alike. During this presentation Kathryn Barrett Park, General Electric Senior Counsel for Advertising and Brand Management and John P. Feldman, Reed Smith LLP. Partner, identify some of the green marketing practices federal and state regulators are targeting and how General Electric is addressing the business and legal issues, both in the United States and internationally.

Members of the Global Advertising Lawyers Alliance (GALA) provide an overview of how new media and integrated communication deals can go astray under local laws and regulations in Europe, Latin America, and the Far East.

Pointing to examples like the transformative election and the convergence of marketing, media and new technologies, Dan Jaffe, ANA Executive Vice President, identifies 2008 as a digital revolution. During this presentation he highlights work being done by the government and things that advertising lawyers and their companies and agencies should be doing to stay clear legal and regulatory complications.

Transcript from an question and answer session with Colleen Stevens, Chief of the Media Unit at the California Department of Health Service's Tobacco Control Program, whose firm successful devised a multicultural marketing strategy to combat one of the most effective saturation media campaigns in the history of the world.

Transcript from an exclusive ANA interview with FTC chair Deborah Platt Majoras in which she addresses several topics including the the priorities for the FTC's responsibilities in advertising and marketing practices.

Draft of white paper exploring the changes that will occur as a result of the shift from analog broadcast to digital broadcast television and its implications for consumers, advertisers, and media. The era of analog broadcast television in the United States will end on February 17, 2009 as the transition is made to an all-digital system as required by the Federal Communications Commission. This digital transition will be the biggest change in the industry since television's transition from black and white to color, and it has huge implications for consumers, advertisers, and media. For advertisers, the implications include issues related to the production and finishing of commercials. The following is intended to provide some background and guidance.