Legal Affairs

This panel discussion explores legal perspectives covering the "art of the deal", best practices for contracts including escalation clauses, rights of refusal, performance clauses and other legal matters relating to sponsorship and event marketing.

This article provides an overview of current legislative and regulatory issues with an impact on marketing.

This presentation reviews advertising claims substantiation and consumer perception studies.

A primer which briefly describes the most common antitrust violations and outlines those conditions and events that indicate anti-competitive collusion.

An authority from the U.S. Department of Justice discusses antitrust violations and offers watchouts, safeguards and lessons learned from recent inquiries into the graphics and advertising industry.

This presentation reviews the position and reasoning of two groups in favor of advertising reform.

This presentation provides an overview of the regulatory landscape for 2006, specifically regarding first amendment issues as they relate to marketing.

This presentation provides case studies and visual examples of a variety acceptable and unacceptable images from international advertising campaigns.

These guidelines review the three primary regulations that affect the design and administration of trade promotion programs–-the Financial Accounting Standards Board’s rules on accounting, the Sarbanes-Oxley Act (Sarbox), and the Robinson-Patman Act.5.

This guideline provides explanation of the debate around the costs and conditions of hiring actors for commercials.

This article reviews the legislative battles the ANA is fighting on behalf of advertisers.

This article explores legal issues and general challenges facing the marketing industry in 2006.

This presentation forecasts 2006 activities in the SAG/AFTRA negotiations.

This presentation explores the legal and regulatory implications of executing online promotion strategies.

The ANA's Washington office provides an update on the status of legislative efforts regarding privacy of information on the Internet and what it means to advertisers.

Federal Trade Commission Chairman Majoras provides her insights on key advertising issues.

Federal Trade Commission Chairman Majoras provides her insights on key advertising issues.

The author looks at public reaction to advertising in the past and in today's heavily regulated environment.

The author offers examples of the positive effects of advertising and argues that advertisers, who are largely targeted for regulatory action, must demonstrate through facts how they contribute to the economy.

The author looks at the security/privacy debate and how it ultimately may affect marketers.

On-going member discussion and related materials on how to manage Advocacy groups like One Million Moms, Parents Television Council, and others.

The author draws links between good corporate governance and good marketing.

This presentation provides an overview of what marketers are doing to promote healthy lifestyles with consistent communications. It also reviews current research, identifies key issues, suggests messaging strategy development, and more.

This report details the total television ad expenditures, total screen time, television commercials, and web pages that advertising food and restaurants and are seen by children.

This checklist reviews the considerations you can use to evaluate the legal fees passed on to you by your advertising agency.

These best practices provide helpful insights for offering and negotiating a successful celebrity talent contract.

In this presentation, Dan Jaffe, head of the ANA's Washington D.C. office, shares his perspective on the threats marketers face from legislators and regulators on topics including indecency, advertising to children, and advertising for prescription drugs.

The author discusses advertising self-regulation's history and its contribution to the return on advertising investment.

This article explores the increasingly hostile landscape that advertisers now face in advertising to children and separates truth from fiction in sorting through the issue.