Agency Compensation : Compensation by agency type/specialization

This study underscores the phenomenal growth in digital marketing spending that has escalated over the last half of this decade as well as the growing role this discipline is playing in marketers’ overall marketing strategies for their brands.

Jennifer Marchant, senior director, marketing at Post Foods LLC, and Kathleen Gareiss and Robert Schwartz at Ogilvy & Mather Worldwide discussed what should a digital scope of work include and the best ways to negotiate it.

Digital agency compensation is generally two times higher than traditional agency compensation. The 4A's recently released the publication Understanding the Economics of Digital Compared to Traditional Advertising and Media Services to address this issue. Highlights from the publication were discussed by Mike Cordova, senior vice president, CFO, McCann Worldgroup, Asheta Shah, director, business management, McCann Worldgroup, and David Smith, CEO, Mediasmith, in this meeting.

Representatives from Deutsch, MRM Worldwide, and R/GA discussed key issues facing digital media.

Steve Farella, President, CEO, TargetCast TCM, Inc., and Phillip Sloan, SVP, Director of Digital Marketing, TargetCast TCM, Inc., shared their agency perspective on how digital media costs can be lowered.

An open discussion on compensation to digital agencies featured macro findings from the ANA Interactive Agency Compensation Survey and challenges and concerns that members have.

Deb Giampoli, Kraft's cross-functional agency team leader, discusses how Kraft evolved its agency compensation model from one focused on media commission to a unique hybrid of input- and output-based fees and had one primary objective in mind: financial transparency, more closely matching agency compensation to the work.

This article reviews some of the key findings from the 2007 ANA Interactive Agency Compensation Study conducted by Jones Lundin Beals. Among them is the fact that agency-client relations is still at its infancy.

In 2007, the ANA fielded its triennial survey of the trends in agency compensation. Dave Beals, President and CEO of Jones Lundin Beals, shared the survey’s extensive results, covering methods of agency compensation, performance incentives, and the role of procurement in negotiating agency compensation.

View the results of an interactive agency compensation survey exploring challenges related to the management of interactive agency compensation.

This session explored goals, format, methodology, participants, and timing of a potential online/emerging media best practices benchmark, possibly in conjunction with IAB, as well as an update to the ANA Interactive Agency Compensation survey.

This white paper by the Asia-based agency compensation and review consultancy R3 analyzes and profiles the advertising world in India. It covers agency compensation trends, advertising industry growth, and advertising expenditures, as well as listings of leading agencies, advertisers, and media outlets.

ANA members share their insights on industry norms on the annual number of workable hours per FTE that have been negotiated for agency services in Europe.

This presentation issued by World Federation of Advertisers provides a top-line review of current advertising agency compensation practices in France, Germany, the United Kingdom, the United States, Canada, Japan, China, Australia, New Zealand, and Finland. Topics covered include the use of full-service versus multiple agencies; compensation methods, rates paid; the use and effects of payment.

Conducted by the Asia-based agency compensation and review consultancy R3, this survey of leading advertisers in China provides insights into agency selection methods, agency relationships, and agency compensation and evaluation trends.

A review of the top level findings from second of the ANA's Trends in Agency Compensation Series.

A review of the top level findings from second of the ANA's Trends in Agency Compensation Series.

This article briefly reviews the findings of the 13th edition of the ANA's triennial Agency Compensation Survey.

This survey reports on global trends in agency compensation – particularly the move to fees and the increasing use of performance incentives. Also considered are compensation management, global media agency trends, and attitudes about agency costs and profits.

This case study explores the challenges American Express faced managing its global agencies and the strategies the company used to maximize their value.

This presentation reviews the key findings of ANA's triennial survey: Trends in Agency Compensation. The entire 13th edition of the survey can be purchased from the ANA bookstore.

ANA members give insight on current trends in interactive agency staffing costs, including information on interactive media spending.

ANA members share their insights on agency compensation, labor costs, auditing, travel costs, and production.

ANA members provide insight on current trends in advertising agency compensation.