Production Management : Celebrities

CEO of Production Advisors Lloyd Simons explores the role of music in advertising company brands and discusses things to consider when preparing a license agreement.

Associate Media Director at Wieden & Kennedy and Megan McShane at Ensequence discuss the Nike “Zoom” iTV Case Study campaign which used long-form video content of the popular NFL athlete, LaDainian Tomlinson to engage viewers.

SVP of Marketing Michele Bogdan and Director of Business Development Megan McShane at Ensequence discuss the Nike “Zoom” iTV Case Study campaign which used long-form video content of the popular NFL athlete, LaDainian Tomlinson to engage viewers.

This case study discusses Procter & Gamble’s award-winning "Our Beauty" ad campaign, which launched its new product Olay Definity and successfully used celebrity Angela Bassett to reach the African-American market.

Douglas J. Wood, Chief Negotiator, Joint Policy Committee on Broadcast Talent Relations Partner, Reed Smith LLP and Harry P. Hawkes, Jr., Booz Allen Hamilton VP provide an update on negiotations and highlight the obstacles that have been confronted thus far.

These Guidelines have been developed through a variety of resources, including the extensive industry experience of management and labor trustees, and analysis and review by the Trustees, Plan staff and outside consultants.

Interview with James R. Stengel, Global Marketing Officer of the Procter & Gamble Company, at the 2007 ANA Annual Conference.

With David Beckham’s ballyhooed arrival in the U.S., many brand marketers are again questioning the value of celebrity endorsers in a fast-changing media landscape.

ANA members provide insight on whether their companies choose their talent payment service.

This article details how a new SAG/AFTRA contract holds possibilities for a better future.

Compiled by Joint Policy Committee on Broadcast Talent Union Relations this item outlines how a company can continue its business functions in the event of a strike and provides a sample forms.

This article provides an update on the 2006 SAG/AFTRA negotiations.

This article provides an update on the 2006 SAG/AFTRA negotiations.

Letter to ANA and AAAA member discussing SAG and AFTRA's agreement to explore alternate methods of compensation for principal performers appearing in television commercials.

Production planning amendments submitted for review by agencies and advertisers prior to the expiration of 2006 agreements, to consider.

This presentation provides a guide of the commercial production process, including ways to save on talent and production costs.

Insights from lifelong celebrity talent negotiators. Learn how to keep your executives from going too "Hollywood."

This guideline provides explanation of the debate around the costs and conditions of hiring actors for commercials.

This presentation forecasts 2006 activities in the SAG/AFTRA negotiations.

Industry experts share their perspectives on the best practices for using celebrities in advertising including recommendations on the most cost effective and accountable methods to do so.

In this presentation, Jon Albert shares a new paradigm for the most cost effective and accountable methods in strategizing your celebrity talent and popular music rights acquisitions.

This article reviews celebrity talent payments as a part of a company's overall marketing budget.

Experts review celebrity talent payments as a part of a company's overall marketing budget including institution of formal processes and guidelines.

These best practices provide helpful insights for offering and negotiating a successful celebrity talent contract.

This white paper reviews celebrity talent payments as a part of a company's overall marketing budget including the institution of formal processes and guidelines.

This white paper provides a general overview of the issues that may arise when negotiating an endorsement deal with a celebrity. Addressed from advertiser and celebrity perspectives.

The author offers best practices in celebrity contract negotiation.

This checklist gives you the components you need to conduct successful celebrity talent negotiations.

These guidelines give specific points to keep in mind when considering a celebrity endorsement.

ANA members share insight on the pros and cons of using a spokesperson.