Production Management : Production management

This presentation examines the following: What is P&G Productions?, P&G Productions evolution and value, and Power of engaging/ connecting with the consumer through innovation.

APR discusses the basics of incentive programs and provided guidelines for working with agencies to determine whether these programs may be right for you.

James D. Taylor, Loeb & Loeb LLP Partner and Matthew Miller, Association of Independent Commercial Producers CEO, discuss some of the complications that arise with "traditional" production contacts where were not designed to address international production or emerging media.

Key points from discussion led by Amgen's global sourcing director Hiten Patel and Bill Duggan exploring the fundamentals of decoupling.

Several panelists including Steve Lightfoot of World Federation of Advertisers, Richard Woodford of Merck and Pat Murphy of MurphyCobb Associates provided insights into the process and pitfalls of decoupling-the use of which has been increasing over time.

During this presentation two views were introduced regarding one of the industry's hot topics, "green marketing."

Review of discussions held during the October 23, 2007 West Coast Marketing Financial Management & Procurement Committee Meeting about the benefits and obstacles of decoupling agencies, as well as solutions to some of these barriers.

During this presentation, Peter Kuhn, Managing Drector, Tag U.S.A provides listeners with an overview of advertising's value, while focusing on activities that fall within production.

Procter & Gamble's Marketing Purchases Manager Rebbeca Chou discusses the important role dialogue plays in market purchases. She goes on to provide the business case for supplier diversity and offers some suggestions on how to carry it out.

This snapshot presents a roundtable discussion issues impacting TV production professionals.

In this presentation Mark Huffman of Procter & Gamble discussed the future of advertising production manager/consultants in new areas beyond TV.

Presentation from Kraft's, Pat Gliniecki, presentation where he discussed their approach to building teams for innovation.

In this presentation, IAG focuses on ways of measuring viewers response to in-program placement of products. Specific examples are provided, including Ask.com on "Miami Ink." In addition, factors effecting viewers' responses to product placments are discussed.

In this panel discussion, three production experts talk about the pros and cons of using a firm-bid bidding process versus a cost-plus process.

In this presentation,Nguyen shares the most effective technologies, including High Definition Television (HDTV) for complete end-to-end workflow efficiency.

ANA members share their insights and activities in the area of current and future production of high-definition television commercials, including pros and cons.

These materials demonstrate how to successfully develop and release new products.

This panel discussion covers how the editing world has changed with new technology and the implications it has on advertisers-particularly in the realm of high-definition television.

ANA members share their policies regarding agency personnel and television production shoots when travel is involved.

This presentation explores various post-production solutions including the use of HD formats and digital projection.

This panel discussion reviews best practices and negotiation tips for setting photographers' usage fees.

This expert panel discusses how design, from packaging to the product itself, affects marketing efforts.

This article reviews the impact of customer engagement, organization, and production management on driving marketing efforts.

This presentation provides a guide of the commercial production process, including ways to save on talent and production costs.

ANA members share their insights on shooting/finishing commercials.

ANA members share their insights on (1) internal computerized cost approval and tracking for television, radio, and print and (2) the use of compensation for outside advertising production consultants.

This presentation explores the successful integration of Jeep and 7-Eleven brands into the show "Dear Santa."

This presentation reviews how the Picture Licensing Universal System Coalition is working to simplify image licensing.

This article reviews celebrity talent payments as a part of a company's overall marketing budget.

Experts review celebrity talent payments as a part of a company's overall marketing budget including institution of formal processes and guidelines.