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| The Digital Transition – Implications For Advertisers (Draft) Jan 2008 Draft of white paper exploring the changes that will occur as a result of the shift from analog broadcast to digital broadcast television and its implications for consumers, advertisers, and media. The era of analog broadcast television in the United States will end on February 17, 2009 as the transition is made to an all-digital system as required by the Federal Communications Commission. This digital transition will be the biggest change in the industry since television's transition from black and white to color, and it has huge implications for consumers, advertisers, and media. For advertisers, the implications include issues related to the production and finishing of commercials. The following is intended to provide some background and guidance. |
| Production Consultant Roundtable Discussion Oct 2007 This snapshot presents a roundtable discussion issues impacting TV production professionals. |
| Agency Travel Costs for Shoots Oct 2006 ANA members share their policies regarding agency personnel and TV production shoots when travel is involved. |
| AICE Roundtable Sep 2006 This panel discussion covers how the editing world has changed with new technology and the implications it has on advertisers-particularly in the realm of high-definition television. |
| Allowable Personnel on TV Shoots Sep 2006 ANA members share their policies regarding agency personnel and television production shoots when travel is involved. |
| A Studebaker Can't Compete with a Ferrari Apr 2006 This article provides an update on the 2006 SAG/AFTRA negotiations. |
| Ask the ANA: Secondary Research Tools and Managing TV Talent Payments Apr 2006 This article provides answers to member questions on secondary research tools and managing tv talent payments |
| 2006 SAG/AFTRA Negotiations Apr 2006 This article provides an update on the 2006 SAG/AFTRA negotiations. |
| Network and Cable Clearance Jan 2006 Experts who clear commercials with the broadcast and cable networks offer helpful hints and best practices of simple revisions that can make the difference between a cleared and rejected commercial. |
| Demystifying HDTV and Its Implications for Advertisers Jan 2006 This presentation explores the status of HDTV and its implications for the future of advertising. |
| Shooting and Finishing Commercials Jan 2006 ANA members share their insights on shooting/finishing commercials. |
| TV Week: Review and Predictions of Branded Entertainment Nov 2005 This presentation provides a historical perspective of branded entertainment on television. |
| Spots on film get noticed in HD Aug 2005 The author points out the fundamental aspect of television that has not changed; visual storytelling. |
| Cost Saving Opportunities in Television Production Jan 2005 These guidelines give concrete practices that will help you better manage the commercial production process. |
| AAAA Survey: Television Production Costs Dec 2004 According to the latest annual AAAA Television Production Cost Survey, in 2003 the average cost of a 30-second commercial for national advertisers was $372,000, an all time high. In this session, David Perry reviews the results of the survey and the impact this information will have. |
| AAAA Television Production Cost Survey Dec 2004 AAAA Television Production Cost Survey |
| Financial guidelines for production Jun 2004 The Chair of the ANA's Production Committee examines results from a recent ANA survey on financial guidelines. |
| Enhanced TV/DVRs - an industry call to action Apr 2004 The author takes a look at the impact DVRs might have on commercial messaging. |
| Agency Compensation, Labor Costs, Auditing, Travel Costs, and Commercial Production Nov 2003 ANA members share their insights on agency compensation, labor costs, auditing, travel costs, and production. |
| New York Child Performer Education and Trust Act of 2003 Mar 2003 This document provides the 2003 amendment to New York State's laws for use of child actors in television production. |
