Research : Measurement

Founder of McPheters & Co. Rebecca McPheters discusses a study developed to address advertisers continuing skepticism and help them determine the usefulness of public place print distribution.

This article explores things how brand marketers are using magazines to create stronger relationships with customers and the value that using outside agencies play in creating custom publications.

Game-related advertising, a fairly new technology seems to have caught the eyes of some of the nation's biggest advertisers. This article explores how advertisers are utilizing computer games as a place to advertise. The article also explore challenges associated with game-related advertising including counting impressions and getting game publishers to produce term sheets so you know exactly what you are buying.

This article explores analyzing web site traffic in the Web 2.0 arena where a a whole new level of interaction occurs.

Richard Zackon of New York University and Shari Anne Brill of Ball State University discuss the results of a pilot study and reveal the methodology that will used in the Media Consumption and Engagement Study.

The SVP of Research and Standards William Cook discusses steps being taken by the ARF to assemble online panels that would address broader research quality issues.

CEO of Media TQ Michael Lotito discusses how results of second by second census can be further analyzed to provide creative benchmarks.

During this presentation Gary Reisman and Denise Larson of NewMediaMetrics, Inc., provided listener with an overview of emotional attachment metrics as perceived by NewMediaMetrics.

In this presentation the senior vice president of new business development at Nielsen Terrie Brennan, discusses initiatives that have been done with the ANA that could provide more granular ratings data.

During this presentation Kevin Ulisse, VP A2/M2 Client Services, Nielsen, highlights five key initatives related to is all about following television content as it moves from device to device as consumers watch video on everything from iPods to PCs to cellphones. Nielsen provided an update on five key initiatives:

While most b-to-b companies plan to increase spending on new media, new ANA research shows anxiety is still high over measurement, funding, and senior management pushback.

In this presentation Robin Steinberg of MediaVest and Patricia Gliniecki from Kraft Foods discussed the the Audit Bureau of Circulation's Rapid Report service that launched in July 2006.

Google has created a digital system for buying, selling, measuring, and delivering TV advertising. The goal of this system is to put more relevant ads in front of the consumer. It launched nationally via EchoStar as of 5/21 and Google is now in talks with networks and cable operators to extend that reach.

Jay Shaw of Jay Shaw Consulting shares thought about the radio vs. the internet.

In this presentation, Marketing Evolution CEO Rex Briggs provides innovative methods of measuring ROI in the new marketing landscape. He proposes using ROMO (Return on Marketing Objective) as a model for measuring the effectiveness of advertising in the fragmented media environment.

Pat Glinecki of Kraft shares their approach to building teams for innovation to make all elements of the marketing communications process, from product development through measurement and analysis, as consumer-focused as possible.

Google has created a digital system for buying, selling, measuring, and delivering TV advertising. The goal of this system is to put more relevant ads in front of the consumer. It launched nationally via EchoStar as of 5/21 in 13 million homes and Google is now in talks with networks and cable operators to extend that reach.

In this presentation, Michael Galin (Mediamark) provides an overview of Mediamark Research's Issue Specific Study --innovative magazine audience research that will provide publishers, agencies and advertisers a measure of issue-to-issue variability for specific titles.

In this presentation, Andrew Jung (Kellogg Company) discusses the need for commercial ratings.

This presentation discusses the DVR industry, TiVo's interactive advertising products, the TiVo advertising roadmap, their partnership with Comcast, and TiVo audience measurement and research.

This position paper from the ANA Television Advertising Committee advocates for brand-specific commercial ratings.

In this presentation, Rex Briggs (Evolution) provides methods of measuring ROI in the new marketing landscape.

Glenn Hansen, President, BPA shared his unique perspective on where the industry stands on measuring print, online, and in-person media. Additionally, he shared his perspective of the future of print media.

Syndicated audience measurement research for yellow pages, via Knowledge Networks/SRI, has gotten off to a solid start and is now expanding. In 2006, 233 directory distribution areas were measured, accounting for 32% of the U.S. population.

A predictive model approach has been newly introduced into the Yellow Pages research community by Directory Share Ratings (DSR) that requires scrutiny as to the adherence to ARF guidelines for audience measurement. A review of the prediction model methodology employed by Directory Share Ratings raises some important issues/questions about the reliability and robustness of their data.

In this presentation, NewMediaMetrics explores their predictive Emotional Attachment theory approach based on a 1937 academic model by John Bowlby called the Attachment Theory and the Bonding Process. They also share case studies for "My Name is Earl," Burger King, and McDonalds.

This survey covers the findings of an ANA-fielded survey on commercial ratings.

This presentation explores TiVo's upcoming launch of its Audience Research and Measurement (ARM) division that will offer to advertisers and ad agencies second-by-second data and analysis on DVR viewing of advertising content.

Nielsen Media research discusses the availability of various commercial minute data offerings, including the recent request for average commercial minute data. This has been an initiative with both Nielsen Media and The Television Ratings Task Force.

Marketer, agency, and media leaders provided their insights on top issues affecting the future of television advertising.