Research : Qualitative research

Properly designed and well managed qualitative research can deliver indispensable strategic insights and valuable marketing guidance when everyone-research users, vendors, and consultants-plays by the rules. The best practices for qualitative research were reviewed in this presentation, including improving group recruitment, managing interview flow, and technique selection.

In this seminar, Gillette’s creation of an online knowledge management center was discussed. Policies and procedures, lessons learned, and suggestions on possible approaches to building a knowledge management portal for the marketing function were covered.

This snapshot presents the thoughts of Robert S. Duboff, CEO of HawkPartners, who talks about how to successfully assess the ROI of marketing.

In this presentation Ray Kordupleski, President, Customer Value Management (CVM) and Mark Wolf, Guardian Life Insurance Company of America discuss how CVM helps companies capture & use customer data with the same understanding, discipline, and passion as financial data.

ANA members provide insight on how they track customer-facing leading indicators along with core growth.

ANA members share information about resources they use for syndicated research on sponsorship of popular music entertainment, concert venues, and movie and television product placements.

ANA members share their recommendations for firms experienced in evaluating the effectiveness of special events in changing consumer attitudes / behavior.

In this presentation, Marianne Foley (Harris Interactive) discusses current brand research and provides examples of how to best report key findings.

In this presentation, Patrick Glaser (CMOR) discusses research quality and specifically, the importance of respondents. He explains respondent cooperation in today's culture and provides suggestions for fixes needed to ensure data quality in current research efforts.

This presentation explores how to use Internet search results to identify and communicate with your customers.

Lauren Rich Fine shares her insights on Google and Yahoo!, covering issues including: thoughts on the stocks; growth projections; new offerings / revenue streams (e.g., Google’s site-targeted ads), and international prospects.

A Merrill Lynch report on Internet and e-commerce trends.

A Merrill Lynch report on Internet advertising.

Best Buy's best practices in web analytics using visit-to-sales ratio.

These guidelines provide a clear guide for writing a primary project or research report.

These guidelines explain how to effectively use the information generated by secondary research.

ANA members recommend survey software companies capable of providing in-house research analysts with the tools they need to conduct customer surveys on the web.

This presentation explores consumer generated media (CGM) as a new metric for quantifying word-of-mouth which can be used as a source for online research.

These guidelines provide best practices for conducting Internet Research as drafted by the ANA Research Committee.

This document provides information on the origin of key metrics, a roadmap for evaluating the quality of procedures applied by media companies and/or ad serving organizations, and other definitions of Internet measurement metrics.

This presentation provides best practices for online research, as developed by InsightExpress.

This presentation explores the benefits and draw-backs of internet research relative to traditional phone research.

This study finds that American parents and youngsters are often of very different minds when it comes to giving personal information to web sites. Kids' release of information to the web could well be a new arena for family discord.