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| Customer Value Added: “How to Create Shareholder Value with Customer Value” Nov 2007 In this presentation Ray Kordupleski, President, Customer Value Management (CVM) and Mark Wolf, Guardian Life Insurance Company of America discuss how CVM helps companies capture & use customer data with the same understanding, discipline, and passion as financial data. |
| Relating Customer Data to Core Growth Nov 2007 ANA members provide insight on how they track customer-facing leading indicators along with core growth. |
| Research on Sponsorship & Product Placement Nov 2007 ANA members share information about resources they use for syndicated research on sponsorship of popular music entertainment, concert venues, and movie and television product placements. |
| Firms Specializing in Sponsorship & Event Measurement Oct 2007 ANA members share their recommendations for firms experienced in evaluating the effectiveness of special events in changing consumer attitudes / behavior. |
| How It's Done: Quantitative Research Nov 2005 This white paper provides suggestions concerning the potential uses for quantitative research as a part of marketing communications research. |
| How It's Done: Writing a Research Report Jan 2005 These guidelines provide a clear guide for writing a primary project or research report. |
| Secondary Research Jan 2005 These guidelines explain how to effectively use the information generated by secondary research. |