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  • Research : Syndicated research

     
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    ANA Open Letter to the Yellow Pages Industry
    Apr 2008

    An ANA Telephone Directory Committee open letter to the Yellow Pages industry on the issues of: Syndicated audience measurement research, Circulation auditing, Directory extensions, and Forced-bundling of companion books.

    YPMR Syndicated Yellow Page Usage Research Update
    Jan 2008

    Senior VP & General Manager of Knowlege Networks/SRI, Jane Dennison-Bauer discusses the re-introduction of syndicated research as a method of measuring yellow page usage and plans to redevelop the process.

    YPMR Syndicated Research Program
    Jan 2006

    This presentation reviews the 2005-2006 performance of syndicated audience measurement for yellow pages and explores plans for future expansion of the program.

    Syndicated Directory Usage Research Workshop
    Oct 2005

    A review of the on-going telephone directory usage surveys, including expansion plans for 2006.

    ANA Update of KN/SRI Syndicated Research
    Jun 2005

    This presentation gives an update of KN/SRI Syndicated Research.

     
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