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| The McDonald’s “Recipe” for Sustaining Growth Oct 2007 This snapshot presents the thoughts of Mary Dillon, Executive Vice President and Global Chief Marketing Officer, McDonald's Corporation, who provides listeners with information about how McDonald's remains successful despite numerous challenges. |
| Connecting With Hispanic Consumers Through Cause Marketing Dec 2005 This article explores how to reach the Hispanic market with cause related marketing. |
| Doing Well by Doing Good: A Win-Win Partnership Jul 2005 This presentation explores the success of cause marketing / philanthropy / charitable work on a business' bottom line. |
| Cause Marketing Case Study: General Mills and Casanova Pendrill Jun 2005 This presenation details Yoplait's strategy behind its partnership with the Susan G. Komen Breast Cancer Foundation. The "Save Lids to Save Lives" campaign is showcased. |
| USA Freedom Corps Encourages Volunteer Service Dec 2004 The author describes the many volunteer programs established under the USA Freedom Corps, created by President Bush to help Americans find ways to give back to their communities and to strengthen volunteer service. |
| Building Better Partnerships: Elements of Successful Corporate Cause Alliances Sep 2004 This presentation provides an overview of Corporate Cause Alliances, examples of causes and their sponsors, how to create a framework for partnership, and how to manage community and consumer expectations. |
| For AT&T, Golf is More Than Just a Game Aug 2003 How AT&T uses golf as a business-building event. |