Sponsorship & Event Marketing : Event marketing

This rapid-fire session provided insights for marketers on the various tools available to take their business-to-business marketing programs to the next level.

Stephen P. Durchslag, Winston & Strawn LLP and Adam Ekonomon, The J.M. Smucker Company disscuss how emerging media has effected testimonials and endorsements.

10 tips for planning a successful event.

The key to high performance event marketing is establishing a relevant, authentic, value-added experience for your target consumer.

This case study explores how Bud Light created its own sponsorship avenue with the USA Rock Paper Scissors League.

This panel discussion reviews which metrics should be used to measure sponsorship and event marketing effectiveness.

This presentation shares the strategies and insights behind AXA Equitable's Porsche race car driving sponsorship plan and activation.

This presentation explore the core process of DMAIC (define, measure, analyze, improve and control) and how it changed the way Xerox and other brands look at their sponsorships.

This presentation reviews the Apollo Theater's continuing brand strength.

This presentation explores the use of Gay Games VII sponsorships as a successful vehicle to reach a brand loyal demographic with significant disposable income.

In this open forum, ANA members share what metrics they use to find the ROI of their sponsorship and event marketing programs.

This presentation reviews the Technology Event Marketing Strategy Council's (TEMSC) activities and insights into changes in the marketing industry.

This presentation reviews how Stryker Orthopaedics is overcoming the complexities of their unique sales to understand and manage their ROI.

This panel discussion reviews what sponsorship and event marketers should be doing and shares their forward-looking insights on the future of the industry.

This presentation explores how to make a corporate sponsorship stand out in a crowd.

This presentation explores the success of cause marketing / philanthropy / charitable work on a business' bottom line.

In this presentation, the Dr Pepper/Seven Up Company shares a philanthropic marketing case study on a beverage campaign in partnership with Muscular Dystrophy Association (MDA).

This presentation reviews the many factors that define passion, i.e. Athlete admiration, athlete affinity, belonging, nostalgia, and/or team obsession. Octagon Worldwide conducted an attitudinal segmentation study to understand the thought process behind a purchase decision made by fans based on "Passion Drivers."

“Welcome to the Mall Mom,” was presented through a strategic partnership with Nickelodeon’s national “Club Noggin” program. This unique interactive marketing promotion was used to reach young children, and their parents, in a mall setting.

An exploration of how Pace Salsa effectively leveraged its brand by combining entertainment, product information, and sampling into a highly successful mobile marketing event.

This presentation explores how to build long-term success with your events agency, including scope-of-work, continuous improvement programs, involving procurement, business rules for events, and elements of the agency fee.

This presentation details a tiered event approach for business-to-business marketing.

The burst of the technology bubble, terrorism threats to homeland security, and shrinking travel and entertainment budgets-have required event marketing teams to become more creative than ever.

In this best practice, ExxonMobile provides a proven plan for establishing and growing a global brand.

This case study explores the strategy and success of the Verizon Music Festival.

The Superbowl is the place for advertisers to be seen.

This presentation reviews Icon’s Sponsorship Funding Program, through it clients have Icon pay for sponsorship commitments in return for a future commitment from the client to purchase a predetermined amount of goods and services from Icon. As a result, clients can enjoy the benefits of the sponsorship as if they had paid for the sponsorship themselves.

Several examples of driving profit through interactive experiences.

Event and sponsorship opportunities involving a historical birthday.

A look at some of Motorola's sports and event programs.