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| The Effect of Experience Marketing Jun 2008 This article highlights the importance of experience marketing and how it can be used to drive integrated marketing programs. |
| Experiential Marketing – Understanding the Impact May 2007 In this presentation, Dan Belmont of Mill Sport presents the preliminary results of the ARF's Experiential Marketing Engagement Study which suggest that live brand experiences generate high levels of consumer engagement. |
| Microsoft Best Practices in Experience Banking and Online Advertising Oct 2006 Microsoft presented a marketing case study in the financial services industry and a digital ad solutions case study on their product XMOS--Cross Media Optimization Study (i.e., adding online to the communications mix). |
| Connecting brands to urban America: Motivational Drivers and Self-Branding Apr 2004 Searching for deeper sociological, cultural, and psychological underpinnings of urban American consumer behavior. |
| Generating Demand Through Marketing Experiences Aug 2003 Several examples of driving profit through interactive experiences. |
| Leveraging Sponsorships Through Events Aug 2003 A look at some of Motorola's sports and event programs. |