Sponsorship & Event Marketing : Promotional marketing

CEO of Production Advisors Lloyd Simons explores the role of music in advertising company brands and discusses things to consider when preparing a license agreement.

Tony Hsieh explores the importance of focusing on the customer and the impact that a company’s culture has on ensuring that the brand building and consumers are one of the top priorities.

CEO of P&G's Tremor/Vocal Point Steve Knox explores word-of-mouth brand advocacy as provides insight on some of the things to consider and how sending "the right message."

The President of PMA Bonnie Carlson defines intergrated marketing discusses some views and approaches to developing successful integrated marketing strategies.

Among the many areas that emergining media has given marketers the opportunity to try old ideas with new technologies is testimonials and endorsements. Find out how FTC guidelines effect how advertisers can new media to revitalize a old marketing method.

In this case study Edward Kim, the Direct-Marketing Manager at Unilever's Slim·Fast division, talks about the power of word-of-mouth marketing (WOM), and how new media platforms have effected WOM, and how it helped build the Slim-Fast brand.

This case study outlines how a Mass. based Dunkin' Dounts use word-of-mouth marketing to launch a low-calorie latte in 2005 and presents some of the findings from the study.

Stephen P. Durchslag, Winston & Strawn LLP and Adam Ekonomon, The J.M. Smucker Company disscuss how emerging media has effected testimonials and endorsements.

This article discusses how the creation of social media has made word-of-mouth marketing more powerful than ever.

DDB Worldwide CEO Chuck Brymer proposes that a critical benchmark for building and measuring brand equity may be marketers’ ability to influence and motivate the new swarm-like customer base.

There are a set of innovative new marketing concepts that will surely endure. Some, such as search marketing, are rapidly becoming embedded marketing capabilities, central weapons in the arsenal of all sophisticated marketers. Others, such as mobile platforms, are too new for us to reliably predict how they will influence marketing, although their eventual ubiquity and influence is presumed by virtually all marketers.

This article provides insight on the complex process of measuring the success of a promotion.

This snapshot provides an overview of how to measure ROI with promotions. The discussion includes: non-sales promotions, charity, product placement, and loyalty/CRM.

This article provides guidelines and goals for creating a trade promotion program.

In this presentation, Millar provides an overview of consumer privacy and security issues, including state, federal, and international laws. Millar provides best practices for protecting and dealing with consumers' private information.

In this presentation, Millar provides an overview of consumer privacy and security issues, including state, federal, and international laws. Millar provides best practices for protecting and dealing with consumers' private information.

This article highlights new tools for monitoring word-of-mouth.

This presentation explores how BP Lubricant applied emerging technologies to its Castrol Syntec brand.

This checklist provides a cheat-sheet of common goals for trade promotion programs.

These materials explore the importance of goals and measurement in trade promotion programs.

This presentation explores positive word of mouth as a leading indicator of sales growth and a cornerstone of any successful marketing communications strategy.

This presentation explains how marketers can successfully navigate the new social media universe. Includes case studies for Unilever's Axe and Microsoft's XBox.

This panel discussion focuses on the increasingly effective role promotions is playing in integrated marketing strategies.

These materials provides an overview of the technology supporting promotion analytics and optimization.

This survey was fielded to ANA members during the May 2006 Promotion Marketing Committee Meeting.

This white paper explores a new enterprise approach to maximizing promotion effectiveness as a means to increase profits and gain competitive advantage.

This presentation explores AOL's emerging technology program which uses online video to drive sales.

This case study reviews the use of custom music promotions, trade publications, and advertorials to drive business.

This case study how ING used sponsorships of marathons to turn a limited budget into a successful and award-winning activation strategy.

This presentation explores why Kellogg is extremely selective in choosing its partners, and how this practice has proven successful.