Sponsorship & Event Marketing : Sports marketing

This article discusses what the recent boom in sports sponsorships by a diverse cross-section of corporations will effect haow consumers are marketed to.

This case study exposes Bank of America's sponsorship strategy.

Tom Manchester, the sports and entertainment marketing director of Dunkin' Donuts, shares his thoughts on the growing popularity of sports sponsorships.

The Associate VP of Sharp Electronics Andrew Kritzer provides insight on how he evolved the old model of traditional sports sponsorship with pure-play media support to restored the sports sponsorship and marketing program at Sharp Electronics.

This presentation reviews Nielsen's new sponsorship measurement service though a case study involving General Motors Racing.

An exploration of how Pace Salsa effectively leveraged its brand by combining entertainment, product information, and sampling into a highly successful mobile marketing event.

This presentation shares the rationale behind Nextel’s decision to sign a long-term, high-cost NASCAR sponsorship. Specifically, it outlines why this move has helped his brand generate strong and profitable returns not possible with advertising alone.