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| Ten Business-to-Business Issues in Fifty Minutes Apr 2008 This rapid-fire session provided insights for marketers on the various tools available to take their business-to-business marketing programs to the next level. |
| Four Lessons from the Digital Frontier For Business Marketers Apr 2008 Regional Director, B-to-B and Technology Advertising, at Google, Inc. Rob Goulding, discusses four best practices derived from extensive work done with B-to-B marketers to make their campaigns more effective and measurable. |
| Using Online To Reach B-To-B Influentials Nov 2007 Scott Meyer, President & CEO, About.com and Mark Herlyn, VP, Advertising, The New York Times provide insight on whether or not B2C programs can live in a B2B world. |
| HP Case Study: Innovations to Improve Marketing Communications Effectiveness Apr 2005 This case study shares Hewlett-Packard's consensual opt-in marketing process developed for b-to-b initiatives. |
| HP: Improving B-to-B Marketing Communications Apr 2005 This case study shares Hewlett-Packard's consensual opt-in marketing process developed for b-to-b initiatives. |
| B2B Blogging Sep 2004 This presentation details how blogging can be applied to the B2B space along with some examples of how it all works. |