Brand Building : Customer relationship building

Chief Segmentation Leader at General Electric Jacqueline Woods talks about how GE has realigned their goals.

This article presents excerpts from CMO Thought Leaders: The Rise of the Strategic Marketer.

There are a set of innovative new marketing concepts that will surely endure. Some, such as search marketing, are rapidly becoming embedded marketing capabilities, central weapons in the arsenal of all sophisticated marketers. Others, such as mobile platforms, are too new for us to reliably predict how they will influence marketing, although their eventual ubiquity and influence is presumed by virtually all marketers.

During the presentation Ray Kordupleski, President, Customer Value Management (CVM) and Mark Wolf, Guardian Life Insurance Company of America talk about how CVM helps companies capture & use customer data with the same understanding, discipline, and passion as financial data.

In this presentation Ray Kordupleski, President, Customer Value Management (CVM) and Mark Wolf, Guardian Life Insurance Company of America discuss how CVM helps companies capture & use customer data with the same understanding, discipline, and passion as financial data.

The CMO of American Express Company talks about the company’s strategies that encompass Webisodes, scalable events, emotion, and proactive risk taking. To catch up with its fact-moving consumers, this credit card company began using new media platforms and content to create level of engagement with its customers.

ANA members provide insight on how they track customer-facing leading indicators along with core growth.

Looking forward to the new season, how the NFL is planning for the future by focusing on its core fans.

This article provides an overview of net promoter scores, as well as a discussion of some of the criticism surrounding NPS. It includes case studies for American Express, Intuit, Enterprise Rent-A-Car, and Fiskars Brand.

This case study describes how Wachovia partnered with customer intelligence provider SAS to construct predictive models for customer loyalty and used that information to develop a targeted marketing campaign for retaining existing customers and acquiring new ones.

This article provides a definition of business intelligence technologies, as well as the benefits of incorporating these into your business. It includes a case study for Wachovia, as well as best practices for selecting a vendor when considering BI solutions.

Carol Perry of Enterprise Rent-A-Car Company shares how they developed the ESQi (Enterprise Service Quality Index) and used it as a tool to improve customer satisfaction and reduce the problem of inconsistent customer experiences across their numerous branches.

In this presentation, Richard Rosen of Alloy Red discusses the convergence of Brand and Direct which fuses the best of the discipline of sales, marketing, brand, and direct.

This summary explores how new technologies are influencing how marketers communicate with their audience.

This case study explores the challenges and the opportunities of Converse's marketing plan.

This presentation reviews the importance of connecting with your customer on an emotional level in this rapidly changing business environment.

The author discusses the qualities that define a "cool" CRM vendor.

The authors look at the chasm between marketers and customers, offering strategies for bridging the divide.

This presentation reviews frameworks and gives practical advice on how organizations can develop best practices that create lifetime relationships with consumers.

This presentation explores using a vacation program as an incentive promotion, and presents strategies on incorporating CRM models and data mining, building brand equity to create added value, and ROI.

This presentation explores some of the basics and best practices of blogging.

This white paper discusses the capabilities and benefits of marketing resource management (MRM).

The author helps bridge the gap between clients and agencies over procurement.

This CustomerThink Guide to Real CRM showcases articles that will help you build a better understanding of customer relationship management.

In this case study, review Integrated Direct Marketing as a strategy designed to link, synchronize, and integrate public relations, advertising, direct mail, telemarketing, Internet and field sales.