Digital Marketing : Consumer-generated media

If appropriately utilized, social networks have the potential to offer advertisers a variety of value propositions to suit their brand objectives. Credited with building MySpace's advertising platform, CEO and Co-Founder of SodaHead.com Jason Feffer covers the monetization and effectiveness of advertising on social networks.

Paul Martson of Cisco Systems discusses Cisco's strategies for bringing consumers to their website and then encouraging them to return through behavioral targeting and other tactics.

Uri Weinstok from Weinstok Abogados discusses some of the issues associated with in-game advertising and outlined current trends and legal considerations with respect to new technologies in Europe, China, and Latin America.

Roger Fishman discusses the work being done to help Procter & Gamble engage consumers through content development and social networking through online communities. He also discusses how this initiative has increased their understanding of the digital space, and how they as marketers can become more relevant in the lives of their consumers.

This rapid-fire session provided insights for marketers on the various tools available to take their business-to-business marketing programs to the next level.

Raphael Viton of Maddock Douglas and Jason Weaver of Sway share the benefits and practical applications of social media and discuss how to develop a social media campaign that can work within an existing marketing plan.

CEO of 60Frames Entertainment Brent Weinstein discusses the company's committment to content creation and development for advertisers spanning multiple platforms such as video portals, social network, Web sites, mobile, and emerging broadband outlets.

During a panel discussion, Claire Edgar, Champion, Hanesbrands, Inc. Director of Brand Marketing, discusses how Champion successfully employed facebook to re-engage the "college crowd."

Chuck Kapelke explores why the combination of television and the web will transform the advertising arena.

Executive Director, US Sales, Yahoo! Adam Chandler and Multicultural Marketing Director, PepsiCo Gustavo Perez explore why marketers are still using to the web to target bilingual Hispanics in Spanish only.

This presentation given by VP of Development Micheal Clarke and VP of Marketing Kay Madi focuses on the differences between traditional digital marketing campaigns, and the edge provided thought the use of social networks. During the session they also discuss the key best practices, key pitfalls and challenges associated with digital marketing.

This article discusses how marketers are getting a handle on the explosion of new media platforms.

This article discusses how the creation of social media has made word-of-mouth marketing more powerful than ever.

DDB Worldwide CEO Chuck Brymer proposes that a critical benchmark for building and measuring brand equity may be marketers’ ability to influence and motivate the new swarm-like customer base.

There are a set of innovative new marketing concepts that will surely endure. Some, such as search marketing, are rapidly becoming embedded marketing capabilities, central weapons in the arsenal of all sophisticated marketers. Others, such as mobile platforms, are too new for us to reliably predict how they will influence marketing, although their eventual ubiquity and influence is presumed by virtually all marketers.

In this presentation MTV provides examples of their work with Visible World to create dynamic customized TV ads. MTV's Digital Fusion group also showcases customized webisodes and microsites.

At the 2007 Annual Conference Al Gore, the CEO of Current TV, shares his thoughts on how marketers can leverage consumer-generated media to connect with consumers.

This article provides insight to companies interested in establishing their own online communities.

In this presentation, Andrew Hawn of Iconoculture offers the scoop on the dynamic changes taking place in mobile marketing. He discusses trends such as mobile social networks, beehiving, mash creativity, hyperlife, mobile media making, and mass mobile content.

In this presentation,Ted Smith of CNET discusses research on influence (how individuals influence each other) and how it works. He also demonstrates how marketers can use their knowledge of influence research to build brands.

This checklist provides seven steps for building digital communities to build your business.

In this presentation, Lauzier defines the social web and digital customer communities, explains how they have affected marketers' roles, and provides a checklist of seven steps for building digital customer communities.

This tech brief provides case studies of companies that have successfully used social networking sites to deliver commercial messages.

This presentation explores how Burger King restored relevance and reinvented its brand.

These materials examines new media integration, online programs, event marketing and other branded entertainment tactics.

In this best practice, six senior marketers/bloggers share their thoughts about the opportunities and challenges of blogging.

This article explores the growth of social networking sites (like MySpace) and how marketers can safely take advantage of the new opportunities they bring.

This presentation explains how marketers can successfully navigate the new social media universe. Includes case studies for Unilever's Axe and Microsoft's XBox.

This presentation explores new opportunities, like blogging and search marketing, to reach b-to-b consumers.

This presentation reviewed the background of RSS as well as practical insights for applying and utilizing RSS and Weblog marketing.