Digital Marketing : Interactive

Intended to reveal key issues and concerns marketers have regarding the state of online advertising measurement and accountability, this report sponsored by the Audit Bureau of Circulations highlights some important apprehensions that ad buyers have, but also speak to a segment of the advertising industry rich with promise and potential.

Uri Weinstok from Weinstok Abogados discusses some of the issues associated with in-game advertising and outlined current trends and legal considerations with respect to new technologies in Europe, China, and Latin America.

Associate Media Director at Wieden & Kennedy and Megan McShane at Ensequence discuss the Nike “Zoom” iTV Case Study campaign which used long-form video content of the popular NFL athlete, LaDainian Tomlinson to engage viewers.

Booz Allen Hamilton highlights the key trends resulting from the Marketing & Media Ecosystem 2010 Study, a cross-industry, multi-phase study designed to explore how the digital media environment is reshaping the ecosystem of marketers.

CEO of 60Frames Entertainment Brent Weinstein discusses the company's committment to content creation and development for advertisers spanning multiple platforms such as video portals, social network, Web sites, mobile, and emerging broadband outlets.

Nine web- and pc-based advergaming formats are described in this excerpt from the February 2008 Advertiser.

Game-related advertising, a fairly new technology seems to have caught the eyes of some of the nation's biggest advertisers. This article explores how advertisers are utilizing computer games as a place to advertise. The article also explore challenges associated with game-related advertising including counting impressions and getting game publishers to produce term sheets so you know exactly what you are buying.

SVP of Marketing Michele Bogdan and Director of Business Development Megan McShane at Ensequence discuss the Nike “Zoom” iTV Case Study campaign which used long-form video content of the popular NFL athlete, LaDainian Tomlinson to engage viewers.

The Corporate Vice President, Global Marketing, Interactive Entertainment Business at Microsoft Corporation Jeff Bell, explores the lessons the world of gaming has for traditional advertisers.

To provide a 360-degree look at a complex multimedia deals lawyers discuss how they constructed deal, the legal issues encountered, anticipating change, and provide advice.

The Corporate Vice President, Global Marketing, Interactive Entertainment Business at Microsoft Corporation Jeff Bell, explores the lessons the world of gaming has for traditional advertisers.

This article indicates what the ANA thinks with be the top 10 trends in 2008.

Andrea Levine of the Better Business Bureau, reveals some of the top Advertising Legal Issues for 2008 including: Childhood Obesity; Social Networking and Privacy; Green marketing; and Direct-to-Consumer Rx Advertising.

Chuck Kapelke explores why the combination of television and the web will transform the advertising arena.

This article discusses how marketers are getting a handle on the explosion of new media platforms.

With the explosion of new technologies marketers have the opportunity to better meet consumer needs. Written by HP's Vice President of Corporate and Brand Marketing Gary Elliott, this article provides thoughts on how marketers can manage products, promotions, and the positioning of their brands.

DDB Worldwide CEO Chuck Brymer proposes that a critical benchmark for building and measuring brand equity may be marketers’ ability to influence and motivate the new swarm-like customer base.

In this presentation MTV provides examples of their work with Visible World to create dynamic customized TV ads. MTV's Digital Fusion group also showcases customized webisodes and microsites.

Google’s SVP of global sales and business development explicates a variety of marketing models for a digital world. Omid Kordestani explains that advertising must provide an experience – something the user is looking for and finds valuable. He discusses how experimentation and research can help marketers understand their consumers and what marketing activities work and don’t work.

The key to high performance event marketing is establishing a relevant, authentic, value-added experience for your target consumer.

This snapshot discusses the VERB YELLOWBALL campaign. The Center for Disease Control and Prevention worked with Frankel (now Arc Worldwide) to develop this multichannel national campaign dedicated to inspiring play and passing it along to every kid ages 9-13 in America as a means of combatting childhood obesity.

Chris Di Cesare of Microsoft provides an overview of Xbox's different marketing strategies including its partnership with Burger King that offered gamers control over BK's icons: The King, Brooke Burke, and Subservient Chicken.

This tech brief provides an overview of branded entertainment, along with risks and challenges. Includes case studies for Visa, Nokia, and Pepsi/Yahoo.

This tech brief provides an overview of online video and provides best practices for using online video as a marketing tool. Includes case studies for Lincoln Financial and Dove.

This presentation discusses the DVR industry, TiVo's interactive advertising products, the TiVo advertising roadmap, their partnership with Comcast, and TiVo audience measurement and research.

This tech brief discusses the evolution of radio and provides an overview of the different types of radio including online radio and HD radio (also known as HD digital radio).

This tech brief discusses provides an overview of video on demand (VOD), including the advertiser's perspective, best practices, advice, and case studies.

This case study describes how Cisco Systems engaged consumers by embracing consumer collaboration over the Internet and created a successful campaign, "Welcome to the Human Network."

Mike Shaw, president of sales and marketing for the ABC Network shares his insights on the future of television advertising and the impact of technologies such as DVR, VOD, HDTV.

In this presentation, Susan Crabtree discusses Lincoln Financial Group's interactive "Stories" campaign. She explains how Lincoln has created interactive multimedia (including short films)to deliver its brand message and motivate and engage audiences in the potential and possibilities of new retirement.