Digital Marketing : Internet advertising/marketing

Intended to reveal key issues and concerns marketers have regarding the state of online advertising measurement and accountability, this report sponsored by the Audit Bureau of Circulations highlights some important apprehensions that ad buyers have, but also speak to a segment of the advertising industry rich with promise and potential.

Paul Martson of Cisco Systems discusses Cisco's strategies for bringing consumers to their website and then encouraging them to return through behavioral targeting and other tactics.

Roger Fishman discusses the work being done to help Procter & Gamble engage consumers through content development and social networking through online communities. He also discusses how this initiative has increased their understanding of the digital space, and how they as marketers can become more relevant in the lives of their consumers.

This rapid-fire session provided insights for marketers on the various tools available to take their business-to-business marketing programs to the next level.

Jeff Chester of the Center for Digital Democracy and Ari Schwartz of the Center for Democracy and Technology voiced their concerns regarding online privacy and targeted advertising, especially where teens are concerned.

Booz Allen Hamilton highlights the key trends resulting from the Marketing & Media Ecosystem 2010 Study, a cross-industry, multi-phase study designed to explore how the digital media environment is reshaping the ecosystem of marketers.

Panelists address the role of email -one of the most commonly used communications platforms for business-to-business marketers - as part of the holistic communications mix.

CEO of 60Frames Entertainment Brent Weinstein discusses the company's committment to content creation and development for advertisers spanning multiple platforms such as video portals, social network, Web sites, mobile, and emerging broadband outlets.

Andrea Levine of the Better Business Bureau, reveals some of the top Advertising Legal Issues for 2008 including: Childhood Obesity; Social Networking and Privacy; Green marketing; and Direct-to-Consumer Rx Advertising.

In this case study Chuck Kapelke decribes how State Farm used the combination of a 15-second commercial spot and the internet to attract young adults and improve their brand reputation among this population, many of which see "...State Farm as their parents’ insurance company.”

Executive Director, US Sales, Yahoo! Adam Chandler and Multicultural Marketing Director, PepsiCo Gustavo Perez explore why marketers are still using to the web to target bilingual Hispanics in Spanish only.

This presentation given by VP of Development Micheal Clarke and VP of Marketing Kay Madi focuses on the differences between traditional digital marketing campaigns, and the edge provided thought the use of social networks. During the session they also discuss the key best practices, key pitfalls and challenges associated with digital marketing.

This article discusses how marketers are getting a handle on the explosion of new media platforms.

There are a set of innovative new marketing concepts that will surely endure. Some, such as search marketing, are rapidly becoming embedded marketing capabilities, central weapons in the arsenal of all sophisticated marketers. Others, such as mobile platforms, are too new for us to reliably predict how they will influence marketing, although their eventual ubiquity and influence is presumed by virtually all marketers.

The CMO of Bank of America and President of BoA Northeast Anne M. Finucane draws on an ad agency background to promote innovative customer connections. “Do I think marketing is a core competency of banks?” Finucane asks. “Well, I think there has been more recent recognition among financial institutions that it is absolutely critical to growth. With the consolidation in our industry and broadening of products, services, and delivery channels, competition has escalated. Distinguishing ourselves from the competition requires operational excellence — and innovative, effective marketing.”

ANA members provide insight on whether they are familiar with global SEM firms who work on a commission-based model to include media costs and management.

Google’s SVP of global sales and business development explicates a variety of marketing models for a digital world. Omid Kordestani explains that advertising must provide an experience – something the user is looking for and finds valuable. He discusses how experimentation and research can help marketers understand their consumers and what marketing activities work and don’t work.

This article talks about steps being taken to reach out to African-Americans online.

In this article Thomas Wailgum talks about the potential of mobile marketing.

This article provides insight to companies interested in establishing their own online communities.

This article disscusses emerging opportunities for marketing professionals to use content management solutions which were historically targeted to IT professionals.

Completed by the ANA Technologies Committee, this benchmark explores how companies utilize intranets within their respective departments.

The results of an Association of National Advertisers (ANA), Guideline Inc. and BtoB Magazine survey of both business-to-business and business-to-consumer marketers to explore the use of new media platforms, such as search, social networks, user-generated content, podcasts, blogging and more.

Barbara Basney, Xerox, Ellis Booker, BtoB Magazine, and Jeremi Karnell, One to One Interactive review the survey results addressing 15 new media platforms across all areas of the communications mix.

In this presentation Andy Azula of The Martin Agency, and Betsy Wilson of the UPS talk about how they collaborated to develop a marketing campagin bult on a whiteboard and brown marker.

This snapshot summarizes, Steve Sayre, VP of North America Marketing presentation describing how Avaya connects with its customers.

This tech brief provides an overview of online video and provides best practices for using online video as a marketing tool. Includes case studies for Lincoln Financial and Dove.

This article provides an overview of RSS, and provides examples of companies using it as a marketing tool.

This article shares seven key lessons that the Search Engine Marketing industry has yielded.

The yellow pages marketplace is shifting. In this snapshot, TMP (one of Orkin's CMRs) covers the national advertiser/agency perspective of print yellow pages versus online. TMP also provides suggestions for how to prepare for the future