Digital Marketing : Wireless/mobile marketing

EVP of iLoop Mobile Inc. Michael Becker, provides an overview of the mobile marketing industry, the intricacies of successfully employing the mobile channel for marketing, and showcases an example of mobile marketing by an entertainment company.

This article discusses what the recent boom in sports sponsorships by a diverse cross-section of corporations will effect haow consumers are marketed to.

Shawn Marshall, VP of Multicultural Marketing of Vibes Media, presented information regarding the mobile ecosystem, building a mobile campaign, and mobile marketing in action.

CEO of 60Frames Entertainment Brent Weinstein discusses the company's committment to content creation and development for advertisers spanning multiple platforms such as video portals, social network, Web sites, mobile, and emerging broadband outlets.

There are a set of innovative new marketing concepts that will surely endure. Some, such as search marketing, are rapidly becoming embedded marketing capabilities, central weapons in the arsenal of all sophisticated marketers. Others, such as mobile platforms, are too new for us to reliably predict how they will influence marketing, although their eventual ubiquity and influence is presumed by virtually all marketers.

In this presentation MTV provides examples of their work with Visible World to create dynamic customized TV ads. MTV's Digital Fusion group also showcases customized webisodes and microsites.

In this article Thomas Wailgum talks about the potential of mobile marketing.

In this presentation, Andrew Hawn of Iconoculture offers the scoop on the dynamic changes taking place in mobile marketing. He discusses trends such as mobile social networks, beehiving, mash creativity, hyperlife, mobile media making, and mass mobile content.

This tech brief provides an overview of mobile marketing. Includes definitions, challenges and outlook.

This survey measures how ANA members are managing emerging media.

This presentation explores the drivers behind mobile communications and the prospects for its future.

This presentation reviews how broadband, video-on-demand, and wireless continue to dramatically re-write the traditional rules of media distribution.

This presentation provides an examination of global wireless trends, the U.S. market's adoption of wirelss technology, and the barriers and drivers to advertising on wireless platforms.