Integrated Marketing : Integrated marketing communications

Vice President of Global Agency Relations at American Express Company Eve Reiter discusses the importance of collaboration between clients and agencies when developing effective integrated marketing campaigns. She also presents a case study and reviews broader industry trends on how to maximize the value of integrated relationships.

Messrs. D'Esopo and Dixon share some of the tools and techniques they use to determine a client's most promising brand-building opportunities and how to prioritize investment in those activities.Customer Relationship Management.

This article provides two new approaches for marketers who are responsible for planning, executing, and measuring programs. These methods help combat the pressure for short-term payback, manage the expectations of finance and build "bridges from short- to long-term value creation."

This article provides the insights of Kama Crawford, Director of Media and IMC Communications, Coca-Cola, Eduardo Conrado, VP Global Business and Technology, Motorola, and Delitha Morrow Coles, Manager of Marketing Communications, Kimbrerly-Clark Corp on the measurement-specific information collected as part of the 2008 ANA Integrated Marketing Survey.

This article discusses what the recent boom in sports sponsorships by a diverse cross-section of corporations will effect haow consumers are marketed to.

The case study looks at how Kraft's multichannel approach-print and online- to marketing Kraft portfolio of products was used to expand their reach.

Shawn Marshall, VP of Multicultural Marketing of Vibes Media, presented information regarding the mobile ecosystem, building a mobile campaign, and mobile marketing in action.

Chief Marketing Officer of Siemens Corporation Thomas F. Haas describes challenges faced at Siemens and provides examples on how a integrated marketing program consisting of PR, advertising, sales support, sponsorships, community relations, and much more was used to face these obstacles.

Leader of US Media and Entertainment at Booz Allen Hamilton Christopher Vollmer presents findings from the second phase of the global management consulting firm's collaboration with the Association of National Advertisers, the IAB, and the American Association of Advertising Agencies, providing new perspectives on today's market, and predicting how the digital marketing ecosystem will transform in the coming years.

G2 Direct + Digital discusses their approach to integration, issues and challenges, and solutions that have lead to the development of award-winning work for Adobe Systems.

The President of PMA Bonnie Carlson defines intergrated marketing discusses some views and approaches to developing successful integrated marketing strategies.

ANA Faculty and President of MagicEcho Richard Costello discusses ways to gain internal support among all parties responsible for the different elements of a brand. Richard also talks about what he defines as the "Integrated Implementation Roadmap."

Written by Lynn Russo Whylly, this article provides five ways to effectively conduct multicultural marketing.

In this presentation MTV provides examples of their work with Visible World to create dynamic customized TV ads. MTV's Digital Fusion group also showcases customized webisodes and microsites.

Read why some professionals believe creative an internal organization is crucial to success.

In this presentation, the CEO of Marketing Evolution, Rex Briggs and Richard Grammier of NASA, talk about the different measurement tools that can assess marketing success.

Media-planning guru Erwin Ephron discusses redefining exposure measures and incorporating softer measures such as receptivity, attentiveness, and engagement into the measurement process. He also presents a case study demonstrating that a TV/radio schedule will easily outperform TV alone in reaching consumers.

In this presentation, Wenda Harris Millard, President of Media, Martha Stewart Living Omnimedia discusses the future of partner programs and how media companies and partners can best maximize media-neutral planning.

This snapshot presents portions of a discussion held about using brand buidling as a method to increase demand and lead generation while driving revenue.

In this presentation Andy Azula of The Martin Agency, and Betsy Wilson of the UPS talk about how they collaborated to develop a marketing campagin bult on a whiteboard and brown marker.

This snapshot summary of Rob Duboff's presentation highlights the importance of the integrated marketing communications model.

Industry experts discuss integrated marketing campaigns and the role of PR, media, interactive, and direct's new roles in the integrated marketing world.

Industry experts discuss how the right internal organizational structure helps to manage the challenges of integrated marketing. Includes a discussion of the agency perspective on this issue.

Anthony Rose of Procter & Gamble discusses how they have used Influencer Marketing (IM) as a unique communications tool to reach P & G customers.

Hearst Magazines shares what they are doing in the advertising and circulation marketplace to engage the consumer in an integrated way in print, digital, and mobile.

In this article, Bob Lachky, chief creative officer and executive vice president of global industry development at Anheuser-Busch talks about leading the charge to raise beer's standing with consumers across the globe.

Larry Snider of True Bearing Communications looks at the role of B2B marketers. He provides 10 ways to know B2B marketers, a B2B marketing overview, differences between B2B and B2C, IMC for B2B, and issues and challenges. Snider also shares the six secrets to effective B2B communications -- including the importance of branding in the B2B world.

Charles Schnieber, Assistant Manager, National Advertising @ American Honda Motor presented the 2007 Honda Corporate Racing campaign, which includes television and print, as well as the strategy behind it.

This snapshot discusses the VERB YELLOWBALL campaign. The Center for Disease Control and Prevention worked with Frankel (now Arc Worldwide) to develop this multichannel national campaign dedicated to inspiring play and passing it along to every kid ages 9-13 in America as a means of combatting childhood obesity.

Karla Lacey (Cisco) discusses the You, Inc., an integrated marketing campaign supporting Cisco’s efforts in the small business market. The campaign utilizes advertising, direct marketing and a variety of web marketing techniques to market Cisco products to small business owners.