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| Kraft has all the Right Ingredients Apr 2008 The case study looks at how Kraft's multichannel approach-print and online- to marketing Kraft portfolio of products was used to expand their reach. |
| Kingsford Catches Fire Apr 2008 This cases study describes how Brand Manager Derek Gordon and the VP of Sales at Clorox teamed up to help Kingsford Charcoal's market share grow over time. |
| Integrating Mobile into Creative and Media Strategy Apr 2008 Shawn Marshall, VP of Multicultural Marketing of Vibes Media, presented information regarding the mobile ecosystem, building a mobile campaign, and mobile marketing in action. |
| Integrated Marketing at the PMA Apr 2008 The President of PMA Bonnie Carlson defines intergrated marketing discusses some views and approaches to developing successful integrated marketing strategies. |
| The Changing Role of Marketing Apr 2008 This session highlights the findings of the latest joint research from ANA/BtoB Magazine; specifically, it provides insight into how marketers have moved from being primarily marketing communicators to becoming business leaders as they evolve into the force that connects marketing to business strategy. |
| Building Brands, Leveraging Influencers Jun 2007 Anthony Rose of Procter & Gamble discusses how they have used Influencer Marketing (IM) as a unique communications tool to reach P & G customers. |
| Why Blogging Matters Oct 2006 In this best practice, six senior marketers/bloggers share their thoughts about the opportunities and challenges of blogging. |
| Find That Common Ground Aug 2006 In this interview, Jeffrey and Bryan Eisenberg provide their insights on using language and tone to create a successful online marketing campaign. |
| The Most Talked About Brands in America: How to Become One of Them Jun 2006 This presentation explores positive word of mouth as a leading indicator of sales growth and a cornerstone of any successful marketing communications strategy. |
| Pricing, Perceived Value, and Communications Apr 2006 This article reveals how communications can increase contributions through price. |
| Lean Marketing Feb 2006 Lean Marketing applies Lean Thinking lessons learned to marketing processes, providing marketers with a unique and powerful tool to increase MarCom efficiency. |
| Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments Feb 2006 These materials provide a practical guide to tracking and measuring marketing communications through the use of marketing dashboards is designed to provide the reader with insights into planning, design, construction, and implementation of an effective marketing dashboard. |
| Limited Budget and Creative Thinking: United Airline's Launch of Ted Sep 2005 This case study details how the development of a strong brand positioning/voice, smart targeting, phased communications and creative thinking contributed to the stellar launch of Ted, United Airline's low cost carrier. 2005 Gold Effie award winning case study. |
| Toyota Improves Marketing Communications Effectiveness Apr 2005 These materials explore Toyota's implementation of Kaizen, a systematic, cross-functional, problem-solving system that freely admits problems exist and looks for innovative solutions. |
| Improving Marketing Communication Effectiveness Apr 2005 An exploration of Toyota's implementation of Kaizen, a systematic, cross-functional, problem-solving system that freely admits problems exist and looks for innovative solutions. |
| Secondary Research Jan 2005 These guidelines explain how to effectively use the information generated by secondary research. |
| The Rise of Blogs Oct 2004 This presentation explores how the emergence of blogs as a new media and communications vehicle has the potential to transform how companies communicate. |
| Return On Investment: New Ways To Make The Numbers Work Oct 2004 The author examines new ways of looking at ROI. |
| Growing Wachovia's Global Correspondent Banking Brand Jun 2004 This best practice reveals the cornerstones of Wachovia's global branding strategy. |
| ExxonMobil: Establishing a Global Branding Blueprint Jun 2004 In this best practice, ExxonMobile provides a proven plan for establishing and growing a global brand. |
| Inside Information Feb 2004 Results from a recent ANA Procurement Survey. |
| Evaluating Marketing Communications Online Mar 2003 Testing marketing communications online is a viable option for evaluating all types of media. |
| Consumer Communication Innovation Aug 2002 ANA members share how they allocate staff and money to explore cutting-edge methods and technologies to communicate with their consumers. |