• Events
  • Marketing & Media Committees
  • Training and Careers
  • Marketing Insights Center
  • Advocacy
  • Join ANA
  • Integrated Marketing : Marketing mix

    There are 70 items in this category.
    This is page 2 of 3

    Harnessing the Power of New Media Platforms
    Oct 2007

    Barbara Basney, Xerox, Ellis Booker, BtoB Magazine, and Jeremi Karnell, One to One Interactive review the survey results addressing 15 new media platforms across all areas of the communications mix.

    Martha Stewart Living-The Power of Cross-Platform Media
    Oct 2007

    In this presentation, Wenda Harris Millard, President of Media, Martha Stewart Living Omnimedia discusses the future of partner programs and how media companies and partners can best maximize media-neutral planning.

    Avaya's Approach to B-to-B Brand Building
    Oct 2007

    This snapshot summarizes, Steve Sayre, VP of North America Marketing presentation describing how Avaya connects with its customers.

    Harnessing the Power of New Media Platforms for B-To-B Marketing
    Aug 2007

    This survey addresses B-to-B marketers’ current and intended usage of new media platforms, spending, measurement/ROI, resource allocation and integration with other elements of the communications mix.

    Show Me the Measure
    Aug 2007

    Marketing mix modeling gives marketers a way to put metrics where their money is.

    Reinventing Marketing: The Changing Role of Marketing and Marketers
    Jun 2007

    In this presentation Michael Palmer of the ANA explores the changing role of marketers and marketing.

    How Do We Know If Advertising Succeeds?
    Jun 2007

    In this presentation, Marketing Evolution CEO Rex Briggs provides innovative methods of measuring ROI in the new marketing landscape. He proposes using ROMO (Return on Marketing Objective) as a model for measuring the effectiveness of advertising in the fragmented media environment.

    Evolving the Role of Media: Launching the Cisco Human Network Campaign
    Jun 2007

    In this presentation, Marian Lemas of Cisco discusses the Cisco Human Network Campaign and the evolution of the Cisco media team's roles and responsibilities and how they continue to evolve media's role within corporate marketing to achieve greater marketing results.

    Leveraging Customer Insight to Demonstrate a Clear Return on Investment
    May 2007

    In this presentation, Wachovia shares how it uses analytics to optimize ad spending and the retention of existing customers. By employing predictive modeling into the marketing mix, Wachovia has learned how to best integrate traditional advertising with new emerging media.

    Brand Innovation in the B2B World – IBM
    Apr 2007

    Diane Brink of IBM discusses the dynamics between the marketing and sales teams and how these teams worked together at IBM to achieve their business goals. Includes lessons learned.

    Brand Innovation in the B2B World – IBM
    Apr 2007

    Presentation from Diane Brink's (IBM) presentation about the dynamics the teams responsible for helping IBM achieve their business goals.

    What We Have Learned About IMC?
    Apr 2007

    John Nardone (MMA) and Ed See (MMA) share key learnings about integrated marketing communications and its effectiveness as a strategy. Includes a discussion of synergy.

    Nissan's Media Evolution: Shift To Relevance
    Mar 2007

    In this presentation, Jan Thompson (Nissan) discusses Nissan's media mix that embraces a variety of different outlets including Webisodes, blogging, consumer-generated content, and branded entertainment. Includes a discussion of factors contributing to this shift in media.

    Marketing for Grown Ups: An Allstate Case Study
    Mar 2007

    Joseph Tripodi of Allstate shares Allstate's approach to marketing.

    How Do We Know If Advertising Succeeds?
    Feb 2007

    In this presentation, Rex Briggs (Evolution) provides methods of measuring ROI in the new marketing landscape.

    Marketing Capabilities Summit
    Oct 2006

    This presentation focuses on the evolution of marketing including the importance of how the right insight can help make the most of new technologies and measures.

    The Great Media Debate: Traditional Versus Non-Traditional Media
    Oct 2006

    This presentation showcases Lisa Baird and Bob Baird in a debate of traditional versus non-traditional media based on their industry experience.

    Sony Brand Leadership: The Hard Way
    Oct 2006

    This presentation explores how Sony moved from the back of the flat-panel television market to more than triple its market share.

    The Big Picture
    Oct 2006

    This checklist outlines six guideposts for merging marketing and entertainment.

    The New Marketing Mission: How Process, Metrics and Technology Can Unleash Growth
    Apr 2006

    These materials explore the EMM end-to-end marketing process + metrics + software approach and illustrates how it has been adapted to a real-world client situation.

    Fast Times at Media High
    Apr 2006

    This article explores new approaches to advertising in light of increased consumer media control.

    2005 ANA Marketing Accountability Task Force Findings
    Dec 2005

    This white paper presents the results of an January 2005 ANA survey of senior marketers from twenty ANA member companies intended to improve marketing accountability and to provide a catalog of unique accountability metrics to be used by industry practitioners.

    Organization Leadership Drives Marketing Accountability
    Oct 2005

    These materials explore the importance of Wachovia's internal leadership in successfully determining marketing accountability.

    2005 ANA Marketing Accountability Task Force: Roundtable Discussion
    Oct 2005

    These material explore the findings of a year-long task force into the accountability metrics used by ANA members.

    Limited Budget and Creative Thinking: United Airline's Launch of Ted
    Sep 2005

    This case study details how the development of a strong brand positioning/voice, smart targeting, phased communications and creative thinking contributed to the stellar launch of Ted, United Airline's low cost carrier. 2005 Gold Effie award winning case study.

    Changing Channels: Integrated Search Engine Success
    Sep 2005

    A brief case study on how Intel views search within the context of its overall media mix and why Intel is excited about search in the world of media fragmentation.

    Wachovia's Journey Towards Marketing ROI
    May 2005

    This case study reviews the great strides Wachovia is making in determining ROI metrics and establishing a culture of accountability.

    Leveraging Research to Drive Organizational Change
    Apr 2005

    This presentation explores the value of using online advertising as an adjunct to traditional marketing campaign.

    Latest Learning in Cross Media Advertising Research and Strategies
    Feb 2005

    This presentation demonstrates how to go beyond simple reach, frequency, and audience measurement to measure an ad campaign's impact and effectiveness holistically based upon advertising goals.

    Making Every Dollar Work, And Knowing It
    Oct 2004

    In this presentation, Jim Stengel reviews the importance of reaching and ‘keeping up’ with consumer needs. However, without the right measurements and measuring tools, it is difficult to gauge if marketing efforts are working.

    This is page 2 of 3

    ANA Insight Briefs