Legal Affairs : Regulation of advertising

Jeff Chester of the Center for Digital Democracy and Ari Schwartz of the Center for Democracy and Technology voiced their concerns regarding online privacy and targeted advertising, especially where teens are concerned.

Richard Kurnit of Frankfurt Kurnit Klein & Selz PC and the Corporate Counsel of BMW North America Herbert L. Klein, explore advertiser compliance issues that come about because of new media.

This article discusses plans by the Federal Trade Commission to revisit previously established testimonial and endorsement guidelines. The article also talks about how this move may have an effect on user-generated content and virual marketing.

This article provides the transcript from a question answer session held with Wally Snyder, who served as president of the American Advertising Federation for fifteen years. Snyder answers questions regarding industry ethics, intrusive content and children among other topics.

Dan Jaffe, ANA EVP, provides an update and analysis of the developments and efforts of the ad community to address privacy issues that are expected to intensify in 2008.

"Outline for ANA’s Emerging Technologies and Communications Committee Meeting." Dan Jaffe, Executive Vice President, ANA.

Andrea Levine of the Better Business Bureau, reveals some of the top Advertising Legal Issues for 2008 including: Childhood Obesity; Social Networking and Privacy; Green marketing; and Direct-to-Consumer Rx Advertising.

Stuart P. Ingis, Venable LLP Partner and Christopher Sloan, Liberty Mutual Insurance Assistant Vice President and Senior Corporate Counsel discuss the latest’s trends in regulations and ways for marketers who rely on personal information on customers to avoid hefty fines.

Christopher Sloan, Liberty Mutual Insurance AVP & Senior Corporate Counsel, discusses the history of security breach laws.

Pointing to examples like the transformative election and the convergence of marketing, media and new technologies, Dan Jaffe, ANA Executive Vice President, identifies 2008 as a digital revolution. During this presentation he highlights work being done by the government and things that advertising lawyers and their companies and agencies should be doing to stay clear legal and regulatory complications.

Transcript from an question and answer session with Colleen Stevens, Chief of the Media Unit at the California Department of Health Service's Tobacco Control Program, whose firm successful devised a multicultural marketing strategy to combat one of the most effective saturation media campaigns in the history of the world.

In this presentation, Dan Jaffe of the ANA provides an update of five regulatory issues facing advertisers.

This article discusses potential repercussions of the party shift in Congress for marketers.

This presentation provides a brief overview of the childhood obesity and advertising issue, along with recent developments and discusses the Children's Food and Beverage Advertising Initiative.

This presentation provides an overview of the process of network clearance and cable clearance of commercials, as well as helpful tips.

This presentation provides an overview of the National Advertising Review Council's (NARC) and its unit organizations, CARU, NAD, NARB and ERSB's, activities over the last year. Future activities are also discussed.

This presentation provides an overview of brand integration including branded entertainment and product placement. It discusses current trends, key terms in product placement and sponsorship agreements, as well as legislation and issues.

This white paper reviews the significant activity on a broad range of serious legislative, regulatory, and legal challenges to advertising in 2006.

This article explains how ANA efforts are protecting the rights of the entire marketing community.

This article explores how the food marketing community is responding to the global challenge of childhood obesity.

This article explores the new rulings on broadcast indecency and their potential for far-reaching implications for media and ads aimed at children.

This article provides an overview of current legislative and regulatory issues with an impact on marketing.

This presentation reviews advertising claims substantiation and consumer perception studies.

A primer which briefly describes the most common antitrust violations and outlines those conditions and events that indicate anti-competitive collusion.

An authority from the U.S. Department of Justice discusses antitrust violations and offers watchouts, safeguards and lessons learned from recent inquiries into the graphics and advertising industry.

This presentation reviews the position and reasoning of two groups in favor of advertising reform.

This presentation provides an overview of the regulatory landscape for 2006, specifically regarding first amendment issues as they relate to marketing.

This presentation provides case studies and visual examples of a variety acceptable and unacceptable images from international advertising campaigns.

These guidelines review the three primary regulations that affect the design and administration of trade promotion programs–-the Financial Accounting Standards Board’s rules on accounting, the Sarbanes-Oxley Act (Sarbox), and the Robinson-Patman Act.5.

This article reviews the legislative battles the ANA is fighting on behalf of advertisers.