Focus on Advocacy: Do Not Disturb
Marketers have enjoyed substantial First Amendment protection since the landmark 1976 U.S. Supreme Court decision in the Virginia Pharmacy case. Those rights, however, may be on a collision course with the privacy rights of consumers and the desire of parents to control the messages that come into their homes.
Many consumers feel they are being bombarded with commercial messages from breakfast to bedtime, often for products and services they find objectionable or in which they have no interest. Now, more than ever, these consumers are aggressively pushing back to block unwanted marketing. A recent Yankelovich survey illustrates how serious this challenge is for all marketers:
- 60 percent of consumers said ...
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Source
"Focus on Advocacy: Do Not Disturb." Daniel L. Jaffe. The Advertiser, June 2007.