Integrated Marketing at the PMA
Executive Summary
The Promotion Marketing Association (PMA) has repositioned their organization so that it will be recognized as the voice for integrated marketing solutions, through resources, education, networking and community. Definitions of integrated marketing were discussed at this committee meeting, as well as the evolution of communications planning and how marketers and agencies can organize themselves to achieve integrated communication goals.
Insights
What is Integrated Marketing?
PMA's definition of integrated marketing is "when a brand is integrated into a consumer's lifestyle." For this to occur, the communication must...
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Source
"Navigating the Possibilities of Integrated Marketing." Bonnie Carlson, PMA. ANA Integrated Marketing Committee, 03/20/08