Attract a Crowd
The success of MySpace, Facebook, and other social networks has led many companies to create their own online communities to Lure customers. How does an offline brand get started? Here are eight tactics to consider
Some are coming at it from the IT end. Others are letting their marketing teams tackle the job. Still more businesses are reaching outside for expertise. The topic: online communities.
Companies well versed in the benefits of Web sites and live chats are taking their virtual efforts to a new level. In an effort to attract and retain customers, they are creating...
Click here to read the full article.
Source
"Attract a Crowd." Ellen Neuborne. The Advertiser, October 2007.