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2010 Annual Conference - The Masters of Marketing

The 2010 ANA Masters of Marketing Annual Conference kicked-off, Wednesday, October 13 at the Rosen Shingle Creek resort in Orlando, FL. Over the course of the three-day conference, more than 1600 attendees have been hearing from some of the country’s top marketing thought leaders. Check back here regularly for the latest news, video and presentations.

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Content will be posted here the day following the live presentations.


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"Enterprise Branding" -- A Powerful Growth Tool

Amex's EVP-CMO, John Hayes, and Ogilvy's Chairman and CEO, John Seifert, long-time client/agency partners, discuss how "enterprise branding" can help build business, drive bottom-line results, and enhance corporate reputation, with real-world examples.

2010 ANA Annual Conference - The Masters of Marketing - Photo Montage Day 3

Strike a Pose! Watch the photo montage of the third day's events.

Amway: Building Business the American Way

Candace Matthews, chief marketing officer of Amway, discussed how the company’s versatile marketing strategies—centered on a culture of brand acceptance and regional sales models that blend innovation, technology, and interpersonal relationships—have led to the brand’s recent successes in emerging markets.

Amway: Building Business the American Way

Candace Matthews, chief marketing officer of Amway, discussed how the company’s versatile marketing strategies—centered on a culture of brand acceptance and regional sales models that blend innovation, technology, and interpersonal relationships—have led to the brand’s recent successes in emerging markets.

Amway: Building Business the American Way

Candace Matthews, chief marketing officer of Amway, discussed how the company’s versatile marketing strategies—centered on a culture of brand acceptance and regional sales models that blend innovation, technology, and interpersonal relationships—have led to the brand’s recent successes in emerging markets.

Darden Restaurants: Formula for Growth

John Caron, chief marketing officer, Darden Restaurants, discussed how Darden manages their six, very different brands successfully.

Darden Restaurants: Formula for Growth

John Caron, chief marketing officer, Darden Restaurants, discussed how Darden manages their six, very different brands successfully.

Darden Restaurants: Formula for Growth

John Caron, chief marketing officer, Darden Restaurants, discussed how Darden manages their six, very different brands successfully.

Samsung: Experimental Marketing Driving Business Growth [Archived]

Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics North America, discussed how Samsung is working to meet its goal of attaining $400 billion in revenue by 2020.

Samsung: Experimental Marketing Driving Business Growth [Archived]

Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics North America, discussed how Samsung is working to meet its goal of attaining $400 billion in revenue by 2020.

Samsung: Experimental Marketing Driving Business Growth [Archived]

Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics North America, discussed how Samsung is working to meet its goal of attaining $400 billion in revenue by 2020.

The Social Revolution at TurboTax [Archived]

Seth Greenberg, vice president, global media & digital marketing at Intuit Inc., revealed how the company is utilizing its online community to drive significant revenue growth for TurboTax.

The Social Revolution at TurboTax [Archived]

Seth Greenberg, vice president, global media & digital marketing at Intuit Inc., revealed how the company is utilizing its online community to drive significant revenue growth for TurboTax.

2010 ANA Annual Conference - The Masters of Marketing - Photo Montage Day 2

Strike a Pose! Watch the photo montage of the second day's events.

CMO/Agency CEO Roundtable

A panel of brand CMOs and agency CEOs debated a variety of issues that impact the client/agency relationship including procurement, compensation, and digital media.

Geico: Un-Boring Insurance [Archived]

Ted Ward, chief marketing officer and vice president of marketing, Geico Auto Insurance, and John Adams, chairman and chief executive officer, The Martin Agency, Inc., discussed how Geico has made selling car insurance fun through their innovative ad campaigns.

Geico: Un-Boring Insurance [Archived]

Ted Ward, chief marketing officer and vice president of marketing, Geico Auto Insurance, and John Adams, chairman and chief executive officer, The Martin Agency, Inc., discussed how Geico has made selling car insurance fun through their innovative ad campaigns.

Geico: Un-Boring Insurance [Archived]

Ted Ward, chief marketing officer and vice president of marketing, Geico Auto Insurance, and John Adams, chairman and chief executive officer, The Martin Agency, Inc., discussed how Geico has made selling car insurance fun through their innovative ad campaigns.

Loyal Investors Encourage Fidelity Expansion [Archived]

Jim Speros, executive vice president and chief marketing officer, Fidelity Investments, discussed Fidelity’s highly successful “green line” campaign.

Loyal Investors Encourage Fidelity Expansion [Archived]

Jim Speros, executive vice president and chief marketing officer, Fidelity Investments, discussed Fidelity’s highly successful “green line” campaign.

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