2010 Annual Conference - The Masters of Marketing

The 2010 ANA Masters of Marketing Annual Conference kicked-off, Wednesday, October 13 at the Rosen Shingle Creek resort in Orlando, FL. Over the course of the three-day conference, more than 1600 attendees have been hearing from some of the country’s top marketing thought leaders. Check back here regularly for the latest news, video and presentations.

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Content will be posted here the day following the live presentations.


  • Amway: Building Business the American Way

    Public Videos   October 16, 2010  

    Candace Matthews, chief marketing officer of Amway, discussed how the company’s versatile marketing strategies—centered on a culture of brand acceptance and regional sales models that blend innovation, technology, and interpersonal relationships—have led to the brand’s recent successes in emerging markets.

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  • "Enterprise Branding" -- A Powerful Growth Tool

    October 16, 2010  

    Amex's EVP-CMO, John Hayes, and Ogilvy's Chairman and CEO, John Seifert, long-time client/agency partners, discuss how "enterprise branding" can help build business, drive bottom-line results, and enhance corporate reputation, with real-world examples.

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  • 2010 ANA Annual Conference - The Masters of Marketing - Photo Montage Day 3

    Promotion Video   October 16, 2010  

    Strike a Pose! Watch the photo montage of the third day's events.

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  • Amway: Building Business the American Way

    Event Recaps   October 16, 2010  

    Candace Matthews, chief marketing officer of Amway, discussed how the company’s versatile marketing strategies—centered on a culture of brand acceptance and regional sales models that blend innovation, technology, and interpersonal relationships—have led to the brand’s recent successes in emerging markets.

    view
  • Amway: Building Business the American Way

    October 16, 2010  

    Candace Matthews, chief marketing officer of Amway, discussed how the company’s versatile marketing strategies—centered on a culture of brand acceptance and regional sales models that blend innovation, technology, and interpersonal relationships—have led to the brand’s recent successes in emerging markets.

    view
  • Darden Restaurants: Formula for Growth

    Event Recaps   October 16, 2010  

    John Caron, chief marketing officer, Darden Restaurants, discussed how Darden manages their six, very different brands successfully.

    view
  • Darden Restaurants: Formula for Growth

    October 16, 2010  

    John Caron, chief marketing officer, Darden Restaurants, discussed how Darden manages their six, very different brands successfully.

    view
  • Darden Restaurants: Formula for Growth

    Public Videos   October 16, 2010  

    John Caron, chief marketing officer, Darden Restaurants, discussed how Darden manages their six, very different brands successfully.

    view
  • Samsung: Experimental Marketing Driving Business Growth

    Event Recaps   October 16, 2010  

    Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics North America, discussed how Samsung is working to meet its goal of attaining $400 billion in revenue by 2020.

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  • Samsung: Experimental Marketing Driving Business Growth

    October 16, 2010  

    Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics North America, discussed how Samsung is working to meet its goal of attaining $400 billion in revenue by 2020.

    view
  • Samsung: Experimental Marketing Driving Business Growth

    Public Videos   October 16, 2010  

    Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics North America, discussed how Samsung is working to meet its goal of attaining $400 billion in revenue by 2020.

    view
  • The Social Revolution at TurboTax

    Event Recaps   October 16, 2010  

    Seth Greenberg, vice president, global media & digital marketing at Intuit Inc., revealed how the company is utilizing its online community to drive significant revenue growth for TurboTax.

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  • The Social Revolution at TurboTax

    Public Videos   October 16, 2010  

    Seth Greenberg, vice president, global media & digital marketing at Intuit Inc., revealed how the company is utilizing its online community to drive significant revenue growth for TurboTax.

    view
  • 2010 ANA Annual Conference - The Masters of Marketing - Photo Montage Day 2

    Promotion Video   October 15, 2010  

    Strike a Pose! Watch the photo montage of the second day's events.

    view
  • ANA Launches Rising Marketing Star Program, Names Four Honorees from Member Companies

    Press Releases   October 15, 2010  

    The ANA (Association of National Advertisers) today announced a new program to recognize member companies' Rising Marketing Stars. These individuals were nominated by senior executives in their companies for having met the following criteria: • Made valuable contributions to the overall excellence/effectiveness of their marketing organization • Demonstrated leadership, innovation, creativity and accountability in executing their marketing responsibilities • Exemplified skill in integrating marketing disciplines and working with other professionals • Exhibited knowledge of current issues in advertising and familiarity with the tools marketers are using to reach their audiences

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  • ANA Names Six New Board Members at 2010 Annual Conference

    Press Releases   October 15, 2010  

    The ANA (Association of National Advertisers) elected six new marketing industry leaders to its Board of Directors, and named a new Chair, Vice Chair and Treasurer, at its Annual "Masters of Marketing" Conference held in Orlando, Florida from October 13-16, 2010. Assuming the role of Board Chair will be Gary Elliott, Vice President, Corporate Marketing of Hewlett-Packard Company. Stephen F. Quinn, Executive Vice President and Chief Marketing Officer of Walmart U.S. will become Vice Chair. Mark R. Baynes, Vice President and Global Chief Marketing Officer of Kellogg Company will become Treasurer.

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  • CMO/Agency CEO Roundtable

    Event Recaps   October 15, 2010  

    A panel of brand CMOs and agency CEOs debated a variety of issues that impact the client/agency relationship including procurement, compensation, and digital media.

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  • Geico: Un-Boring Insurance

    Event Recaps   October 15, 2010  

    Ted Ward, chief marketing officer and vice president of marketing, Geico Auto Insurance, and John Adams, chairman and chief executive officer, The Martin Agency, Inc., discussed how Geico has made selling car insurance fun through their innovative ad campaigns.

    view
  • Geico: Un-Boring Insurance

    October 15, 2010  

    Ted Ward, chief marketing officer and vice president of marketing, Geico Auto Insurance, and John Adams, chairman and chief executive officer, The Martin Agency, Inc., discussed how Geico has made selling car insurance fun through their innovative ad campaigns.

    view
  • Geico: Un-Boring Insurance

    Public Videos   October 15, 2010  

    Ted Ward, chief marketing officer and vice president of marketing, Geico Auto Insurance, and John Adams, chairman and chief executive officer, The Martin Agency, Inc., discussed how Geico has made selling car insurance fun through their innovative ad campaigns.

    view

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