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2010 Annual Conference - The Masters of Marketing

The 2010 ANA Masters of Marketing Annual Conference kicked-off, Wednesday, October 13 at the Rosen Shingle Creek resort in Orlando, FL. Over the course of the three-day conference, more than 1600 attendees have been hearing from some of the country’s top marketing thought leaders. Check back here regularly for the latest news, video and presentations.

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Content will be posted here the day following the live presentations.


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Kraft: Winning Hearts/Growing Brands

Graciela Eleta, senior vice president of brand solutions at Univision Communications, and Howard Friedman, senior vice president, marketing, cheese at Kraft Foods Global Inc., discussed strategies for marketing in a multicultural nation by offering key principles for success in developing a total market strategy and how Kraft is leveraging insights to consistently engage with Hispanic moms in a meaningful and authentic way.

Kraft: Winning Hearts/Growing Brands

Graciela Eleta, senior vice president of brand solutions at Univision Communications, and Howard Friedman, senior vice president, marketing, cheese at Kraft Foods Global Inc., discussed strategies for marketing in a multicultural nation by offering key principles for success in developing a total market strategy and how Kraft is leveraging insights to consistently engage with Hispanic moms in a meaningful and authentic way.

Kraft: Winning Hearts/Growing Brands

Graciela Eleta, senior vice president of brand solutions at Univision Communications, and Howard Friedman, senior vice president, marketing, cheese at Kraft Foods Global Inc., discussed strategies for marketing in a multicultural nation by offering key principles for success in developing a total market strategy and how Kraft is leveraging insights to consistently engage with Hispanic moms in a meaningful and authentic way.

Procter & Gamble: Purpose Inspired Brand Building

Marc Pritchard, global marketing officer at The Procter & Gamble Company, explained how his company is implementing purpose inspired brand building to deliver market share growth and increased sales in targeted consumer markets.

Procter & Gamble: Purpose Inspired Brand Building

Marc Pritchard, global marketing officer at The Procter & Gamble Company, explained how his company is implementing purpose inspired brand building to deliver market share growth and increased sales in targeted consumer markets.

Procter & Gamble: Purpose Inspired Brand Building

Marc Pritchard, global marketing officer at The Procter & Gamble Company, explained how his company is implementing purpose inspired brand building to deliver market share growth and increased sales in targeted consumer markets.

The (Dire) State of the Economy

At the 2010 ANA Masters of Marketing Conference, Paul Krugman, Nobel Economics Prize Winner and op-ed columnist for The New York Times, shared his thoughts on the state of the economy.

The (Dire) State of the Economy

At the 2010 ANA Masters of Marketing Conference, Paul Krugman, Nobel Economics Prize Winner and op-ed columnist for The New York Times, shared his thoughts on the state of the economy.

The (Dire) State of the Economy

At the 2010 ANA Masters of Marketing Conference, Paul Krugman, Nobel Economics Prize Winner and op-ed columnist for The New York Times, shared his thoughts on the state of the economy.

ANA Launches Rising Marketing Star Program, Names Four Honorees from Member Companies

The ANA (Association of National Advertisers) today announced a new program to recognize member companies' Rising Marketing Stars. These individuals were nominated by senior executives in their companies for having met the following criteria: • Made valuable contributions to the overall excellence/effectiveness of their marketing organization • Demonstrated leadership, innovation, creativity and accountability in executing their marketing responsibilities • Exemplified skill in integrating marketing disciplines and working with other professionals • Exhibited knowledge of current issues in advertising and familiarity with the tools marketers are using to reach their audiences

ANA Names Six New Board Members at 2010 Annual Conference

The ANA (Association of National Advertisers) elected six new marketing industry leaders to its Board of Directors, and named a new Chair, Vice Chair and Treasurer, at its Annual "Masters of Marketing" Conference held in Orlando, Florida from October 13-16, 2010. Assuming the role of Board Chair will be Gary Elliott, Vice President, Corporate Marketing of Hewlett-Packard Company. Stephen F. Quinn, Executive Vice President and Chief Marketing Officer of Walmart U.S. will become Vice Chair. Mark R. Baynes, Vice President and Global Chief Marketing Officer of Kellogg Company will become Treasurer.

ANA Kicks Off 2010 Annual Conference with Record-Shattering Attendance

The ANA (Association of National Advertisers) convened its 100th Annual Conference today. The “Masters of Marketing” event, themed Growth: Mastering Brands / Driving Results, had more than 1,600 registered attendees, breaking the previous record of 1,200 from 2009.

As U.S. Seeks to Emerge from Recession, New Study Shows Advertising Powers 15% of Nation’s Jobs, 20% of Total U.S. Economic Output

As the nation continues to lift itself out of the longest recession since the Great Depression, a new study underscores the power of advertising to stimulate job creation and economic growth. The study, conducted by IHS Global Insight, Inc. for The Advertising Coalition, was released today at the annual “Masters of Marketing” conference of the ANA (Association of National Advertisers).

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