2010 Annual Conference - The Masters of Marketing
The 2010 ANA Masters of Marketing Annual Conference kicked-off, Wednesday, October 13 at the Rosen Shingle Creek resort in Orlando, FL. Over the course of the three-day conference, more than 1600 attendees have been hearing from some of the country’s top marketing thought leaders. Check back here regularly for the latest news, video and presentations.
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Content will be posted here the day following the live presentations.
Coca-Cola: Serving Refreshing Innovation One Market at a Time
Joseph V. Tripodi, chief marketing and commercial officer, The Coca-Cola Company, discussed how Coca-Cola’s marketing plans are geared towards finding the place where brand love and brand value intersect.
Dell: Building a Brand that Endures
Erin Nelson, former SVP and CMO at Dell Inc., and Karen Quintos, SVP and CMO at Dell, Inc. discussed the company’s journey in evolving its brand to deliver results that endure over time and support business growth.
Dell: Building a Brand that Endures
Erin Nelson, former SVP and CMO at Dell Inc., and Karen Quintos, SVP and CMO at Dell, Inc. discussed the company’s journey in evolving its brand to deliver results that endure over time and support business growth.
Dell: Building a Brand that Endures
Erin Nelson, former SVP and CMO at Dell Inc., and Karen Quintos, SVP and CMO at Dell, Inc. discussed the company’s journey in evolving its brand to deliver results that endure over time and support business growth.
Kellogg's Pop-Tarts: A Consumer Journey Through the Media Lens of Paid, Owned, and Earned
Mark Baynes, vice president and global chief marketing officer at Kellogg’s, demonstrated how Pop-Tarts uses paid, owned, and earned media to connect with its target consumers.
Kellogg's Pop-Tarts: A Consumer Journey Through the Media Lens of Paid, Owned, and Earned
Mark Baynes, vice president and global chief marketing officer at Kellogg’s, demonstrated how Pop-Tarts uses paid, owned, and earned media to connect with its target consumers.
Kellogg's Pop-Tarts: A Consumer Journey Through the Media Lens of Paid, Owned, and Earned
Mark Baynes, vice president and global chief marketing officer at Kellogg’s, demonstrated how Pop-Tarts uses paid, owned, and earned media to connect with its target consumers.
Kraft: Winning Hearts/Growing Brands
Graciela Eleta, senior vice president of brand solutions at Univision Communications, and Howard Friedman, senior vice president, marketing, cheese at Kraft Foods Global Inc., discussed strategies for marketing in a multicultural nation by offering key principles for success in developing a total market strategy and how Kraft is leveraging insights to consistently engage with Hispanic moms in a meaningful and authentic way.
Kraft: Winning Hearts/Growing Brands
Graciela Eleta, senior vice president of brand solutions at Univision Communications, and Howard Friedman, senior vice president, marketing, cheese at Kraft Foods Global Inc., discussed strategies for marketing in a multicultural nation by offering key principles for success in developing a total market strategy and how Kraft is leveraging insights to consistently engage with Hispanic moms in a meaningful and authentic way.
Kraft: Winning Hearts/Growing Brands
Graciela Eleta, senior vice president of brand solutions at Univision Communications, and Howard Friedman, senior vice president, marketing, cheese at Kraft Foods Global Inc., discussed strategies for marketing in a multicultural nation by offering key principles for success in developing a total market strategy and how Kraft is leveraging insights to consistently engage with Hispanic moms in a meaningful and authentic way.
Procter & Gamble: Purpose Inspired Brand Building
Marc Pritchard, global marketing officer at The Procter & Gamble Company, explained how his company is implementing purpose inspired brand building to deliver market share growth and increased sales in targeted consumer markets.
Procter & Gamble: Purpose Inspired Brand Building
Marc Pritchard, global marketing officer at The Procter & Gamble Company, explained how his company is implementing purpose inspired brand building to deliver market share growth and increased sales in targeted consumer markets.
Procter & Gamble: Purpose Inspired Brand Building
Marc Pritchard, global marketing officer at The Procter & Gamble Company, explained how his company is implementing purpose inspired brand building to deliver market share growth and increased sales in targeted consumer markets.
The (Dire) State of the Economy
At the 2010 ANA Masters of Marketing Conference, Paul Krugman, Nobel Economics Prize Winner and op-ed columnist for The New York Times, shared his thoughts on the state of the economy.
The (Dire) State of the Economy
At the 2010 ANA Masters of Marketing Conference, Paul Krugman, Nobel Economics Prize Winner and op-ed columnist for The New York Times, shared his thoughts on the state of the economy.
The (Dire) State of the Economy
At the 2010 ANA Masters of Marketing Conference, Paul Krugman, Nobel Economics Prize Winner and op-ed columnist for The New York Times, shared his thoughts on the state of the economy.
ANA Kicks Off 2010 Annual Conference with Record-Shattering Attendance
The ANA (Association of National Advertisers) convened its 100th Annual Conference today. The “Masters of Marketing” event, themed Growth: Mastering Brands / Driving Results, had more than 1,600 registered attendees, breaking the previous record of 1,200 from 2009.
As U.S. Seeks to Emerge from Recession, New Study Shows Advertising Powers 15% of Nation’s Jobs, 20% of Total U.S. Economic Output
As the nation continues to lift itself out of the longest recession since the Great Depression, a new study underscores the power of advertising to stimulate job creation and economic growth. The study, conducted by IHS Global Insight, Inc. for The Advertising Coalition, was released today at the annual “Masters of Marketing” conference of the ANA (Association of National Advertisers).
