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2011 Annual Conference - The Masters of Marketing

The 2011 ANA Masters of Marketing Conference, took place October 20-23 at the JW Marriott Desert Ridge Resort & Spa in Phoenix, Arizona, and offered the 1,700 registered attendees an opportunity to learn and engage with the leaders of the marketing community who have built brands, leveraged the expanding array of media, made marketing more accountable, and improved the quality of their marketing organizations.

Below are presentations, video and more from the 2011 Masters of Marketing Conference.

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Bolthouse Farms: How Baby Carrots Became the New Junk Food

Bryan Reese, chief marketing and innovation officer, Bolthouse Farms, discussed the debut of a highly successful campaign to position baby carrots as the new junk food.

TerraCycle: Getting Creative with Garbage

Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.

TV is Still the Top Media Choice for Advertisers, ANA Survey Reveals

A survey by the ANA (Association of National Advertisers) shows that nearly half of marketers (47 percent) increased television advertising budgets since 2009. Thirty percent of respondents said that budgets remained the same, while 23 percent noted their budgets decreased. Television is still the top media platform for advertisers.

The 2011 ANA Masters of Marketing Annual Conference
October 23 Gallery

The 2011 ANA Masters of Marketing Annual Conference - October 23 Gallery

2011 ANA Annual Conference - The Masters of Marketing - Video Montage Day 3

Featured below is the 2011 ANA Masters of Marketing Annual conference video montage, shown on Sunday, October 23. Highlighted on this reel are photos of the Marketing Rising Stars winners, presentations by Bolthouse Farms, Facebook, Adobe Systems Incorporated, Visa, Terracycle Inc., golf and tennis tournaments, CMO roundtable, Reception for all sponsored by Ogilvy and Mather ANA Member Representative Reception, dinner and post reception sponsored by Meredith, and a preformance from Michelle Branch.

An ANA Board Discussion on Marketing Today

Bob Liodice, president and chief executive officer, ANA, facilitated a conversation between Eduardo Conrado, senior vice president and chief marketing officer, Motorola Solutions Inc., Gary Elliott, vice president, corporate marketing, Hewlett-Packard Company, and Tom Haas, chief marketing officer, Siemens Corporation, about the challenges facing CMOs today.

An ANA Board Discussion on Marketing Today

The ANA Board discusses the challenges facing CMOs today at this year's Masters of Marketing Conference.

Krispy Kreme Doughnuts: A Vibrant Life at Seventy-Five

Dwayne Chambers, Senior Vice President and Chief Marketing Officer, Krispy Kreme Doughnut Corporation, discussed how the 75-year-old Krispy Kreme brand has remained relevant in a rapidly changing world without abandoning its core traditions, values, and differentiation.

RadioShack: Looking Back to Move Forward

Lee D. Applbaum, executive vice president, chief marketing officer, RadioShack Corporation, discussed how RadioShack had to reach out to their DIY and electronic hobbyist consumers after a pronounced focus on mobility caused these shoppers to reject the RadioShack brand.

RadioShack: Looking Back to Move Forward

Lee D. Applbaum, executive vice president, chief marketing officer, RadioShack Corporation, discussed how RadioShack had to reach out to their DIY and electronic hobbyist consumers after a pronounced focus on mobility caused these shoppers to reject the RadioShack brand.

RadioShack: Looking Back to Move Forward

Columnist Bob Garfield of Advertising Age sits down with Lee D. Applbaum, executive vice president and chief marketing officer of the RadioShack Corporation to discuss RadioShack's digital and social media efforts.

The 2011 ANA Masters of Marketing Annual Conference
October 22 Gallery

The 2011 ANA Masters of Marketing Annual Conference - October 22 Gallery

ANA Names 12 New Board Members at 2011 Annual Conference

The membership of the ANA (Association of National Advertisers) elected 12 new marketing industry leaders to its Board of Directors at its Annual "Masters of Marketing" Conference held in Phoenix, Arizona from October 20-23, 2011.

ANA Names Four Honorees from Member Companies in Rising Marketing Star Program

Phoenix, AZ - October 22, 2011 - The ANA (Association of National Advertisers) today recognized four new Rising Marketing Stars from member companies. These individuals were nominated by senior executives in their companies.

2011 ANA Annual Conference - The Masters of Marketing - Video Montage Day 2

Featured below is the 2011 ANA Masters of Marketing Annual conference video montage, shown on Saturday, October 22. Highlighted on this reel are photos from presentations by Walmart, AT&T, Kraft Foods, the NBCUNiversal sponsored Luncheon, Forbes Reception for all, Dinner with a performance by Rita Rutner, and Game Night Post Reception Sponsored by GSN.

Adobe Systems: Confessions of a Digital Marketer

Ann Lewnes, senior vice president, global marketing, Adobe Systems Incorporated, shared her confessions as a digital marketer by taking an honest look at the challenges and triumphs of leading a "digital first" marketing organization.

Adobe Systems: Confessions of a Digital Marketer

Ann Lewnes, senior vice president, global marketing, Adobe Systems Incorporated, shared her confessions as a digital marketer by taking an honest look at the challenges and triumphs of leading a "digital first" marketing organization.

Adobe Systems: Confessions of a Digital Marketer

In this video clip, Ann Lewnes, Senior Vice President, Global Marketing from Adobe Systems Incorporated discusses some of her confessions of a digital marketer.

CMO Roundtable

A panel of chief marketing officers from leading global companies discussed the state of television advertising today, inclusive of the key threats and opportunities in leveraging television for growth.

CMO Roundtable

In this video clip, top CMOs talk candidly about engagement at ANA's Masters of Marketing CMO Roundtable Luncheon.

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