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2011 Annual Conference - The Masters of Marketing

The 2011 ANA Masters of Marketing Conference, took place October 20-23 at the JW Marriott Desert Ridge Resort & Spa in Phoenix, Arizona, and offered the 1,700 registered attendees an opportunity to learn and engage with the leaders of the marketing community who have built brands, leveraged the expanding array of media, made marketing more accountable, and improved the quality of their marketing organizations.

Below are presentations, video and more from the 2011 Masters of Marketing Conference.

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TerraCycle: Getting Creative with Garbage

Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.

Visa: Going Global 'y' Local

Antonio J. Lucio, global chief marketing, strategy, and corporate development officer, Visa Inc., discussed how Visa is combining global and local strategies to achieve worldwide success.

Visa: Going Global “y” Local

Antonio J. Lucio, global chief marketing, strategy, and corporate development officer, Visa Inc., discussed how Visa is combining global and local strategies to achieve worldwide success.

Visa: Going Global “y” Local

Antonio J. Lucio, global chief marketing, strategy, and corporate development officer, Visa Inc., discussed how Visa is combining global and local strategies to achieve worldwide success.

The 2011 ANA Masters of Marketing Annual Conference
October 21 Gallery

The 2011 ANA Masters of Marketing Annual Conference - October 21 Gallery

AT&T: Leveraging the Power of Your Brand

Esther Lee, senior vice president, brand marketing and advertising, AT&T Operations, Inc., discussed the journey AT&T is on to help consumers learn to love their brand.

ANA 2011 Annual Conference Opens with Largest Attendance Ever

The ANA (Association of National Advertisers) convened its 101st "Masters of Marketing" Annual Conference today. This year's event, themed Growth: Mastering Brands and Driving Results, is the ANA's largest ever, with 1,700 registered attendees. In his opening keynote, ANA President and CEO Bob Liodice identified a powerful array of industry initiatives that underscored the importance of the ten tenets of the ANA Marketers' Constitution. He also introduced - and urged attendees to sign - the 'First Amendment to the Constitution,' a statement avowing the industry's united opposition to ICANN's proposed top-level domain expansion program.

2011 ANA Annual Conference - The Masters of Marketing - Video Montage Day 1

Featured below is the 2011 ANA Masters of Marketing Annual conference video montage, shown on Friday, October 21. Highlighted on this reel are photos from registration, the Facebook reception for all, Dinner sponsored by A + E with a Performance by Vanessa Carlton, and post reception sponsored by Yahoo.

AT&T: Leveraging the Power of Your Brand

Esther Lee, senior vice president, brand marketing and advertising, AT&T Operations, Inc., discussed the journey AT&T is on to help consumers learn to love their brand.

AT&T: Leveraging the Power of Your Brand

Esther Lee, senior vice president, brand marketing and advertising, AT&T Operations, Inc., discusses how her organization is getting consumers to learn to love their brand.

Bob Liodice's Opening Remarks at the Masters

ANA's Bob Liodice makes his opening remarks at the 2011 Masters of Marketing Conference.

IBM: Approaches to Developing and Capturing Markets

Jon C. Iwata, senior vice president, marketing and communications, IBM Corporation, discussed how IBM has developed and shared their corporate character.

IBM: Approaches to Developing and Capturing Markets

Jon C. Iwata, senior vice president, marketing and communications, IBM Corporation, discussed how IBM has developed and shared their corporate character.

IBM: Approaches to Developing and Capturing Markets

Jon C. Iwata, senior vice president, marketing and communications, IBM Corporation, discussed how IBM changed gears by focusing on relevance.

It's a New Day for Weight Watchers

Cheryl Callan, senior vice president, marketing, Weight Watchers International, Inc., and Nick Brien, chairman and chief executive officer, McCann Worldgroup, discussed how the Weight Watchers brand has remained successful, despite the recent economic situation, as a result of becoming the platform for their advocates to support each other and share their success stories.

It's a New Day for Weight Watchers

Cheryl Callan, senior vice president, marketing, Weight Watchers International, Inc., and Nick Brien, chairman and chief executive officer, McCann Worldgroup, discussed how the Weight Watchers brand has remained successful, despite the recent economic situation, as a result of becoming the platform for their advocates to support each other and share their success stories.

It's a New Day for Weight Watchers

Cheryl Callan, SVP of Marketing, of Weight Watchers International and Nick Brien, Chairman & CEO, of McCann Worldgroup discuss how to engage with your customers in an authentic and meaningful way.

Kimberly-Clark: Putting the Big "M" in Marketing

Anthony J. Palmer, senior vice president, chief marketing officer, Kimberly-Clark Corporation, discussed the four biggest marketing challenges that consumer products companies are facing today.

Kimberly-Clark: Putting the Big "M" in Marketing

Tony Palmer, SVP & CMO, of the Kimberly-Clark Corporation talks about the importance of having a clear vision of where you are going from the start.

Kraft Foods: Leap! Why It's Time for Your Company to Make Big Moves

Dana Anderson, senior vice president, marketing strategy and communications, Kraft Foods, shared her thoughts on why marketers need to take a leap of faith more often.

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