2011 Annual Conference - The Masters of Marketing
The 2011 ANA Masters of Marketing Conference, took place October 20-23 at the JW Marriott Desert Ridge Resort & Spa in Phoenix, Arizona, and offered the 1,700 registered attendees an opportunity to learn and engage with the leaders of the marketing community who have built brands, leveraged the expanding array of media, made marketing more accountable, and improved the quality of their marketing organizations.
Below are presentations, video and more from the 2011 Masters of Marketing Conference.
Dana Anderson, senior vice president, marketing strategy and communications, Kraft Foods, shared her thoughts on why marketers need to take a leap of faith more often.
Kraft Food's Dana Anderson discusses key ways to help your company "leap" forward and why it's evolving into a business necessity.
The 2011 ANA Masters of Marketing Annual Conference - October 20 Gallery
This Research Report includes findings from a survey conducted by the ANA. The objective of the survey was to get a top line view of television advertising, identify key threats and where opportunities for growth exist in the future.