2012 Annual Conference — The Masters of Marketing
This year’s Masters of Marketing Conference, at Rosen Shingle Creek in Orlando, Fla., features chief marketing officers and leaders from the agency and media worlds. A record 2,000 attendees are learning how the leaders of the marketing community have built their brands, leveraged the expanding array of media, made marketing more accountable, and improved the quality of their marketing organizations. Please check back regularly for the latest news, videos, and presentations.
Follow the conference on Twitter hashtag: #ana_masters and Facebook.
The Coca-Cola Company: Rebuilding Brand Love
Alison E. Lewis, senior vice president of marketing, North America, The Coca-Cola Company, discussed how Coca-Cola rebuilt brand love, recruited a new generation of consumers, and improved the company’s reputation.
The Coca-Cola Company: Rebuilding Brand Love
Alison E. Lewis, senior vice president of marketing, North America, The Coca-Cola Company, discussed how Coca-Cola rebuilt brand love, recruited a new generation of consumers, and improved the company’s reputation.
Unilever Talks Sustainable Living
Keith Weed, Chief Marketing & Communication Officer, Unilever, explained how Unilever created an engine for consumer-led growth that is economically, environmentally, and socially sustainable.
Unilever: Creating an Engine for Consumer-Led Growth
Keith Weed, chief marketing & communication officer, Unilever, discussed how Unilever is using it sustainability efforts to change the way it does marketing and drive business results.
Unilever: Creating an Engine for Consumer-Led Growth
Keith Weed, chief marketing & communication officer, Unilever, discussed how Unilever is using it sustainability efforts to change the way it does marketing and drive business results.
ANA 2012 Rising Marketing Star Program Honors Four from Member Companies
Today the ANA (Association of National Advertisers) recognized the 2012 recipients of its Rising Marketing Stars award. These four new honorees were nominated by senior executives in their companies for having met several criteria.
ANA 2012 Annual Conference Opens with Record Attendance
The 102nd Annual ANA (Association of National Advertisers) “Masters of Marketing” Conference began today. The theme of this year’s conference is Growth: Mastering Brands and Driving Results; it is ANA’s largest event to date.
LUTA: A Brand with a Genuine Social Mission
Luke Dowdney MBE, Chief Executive Officer & Founder, LUTA, spoke about his vision for the brand and what the future holds for Fight for Peace.
LUTA: Making a Difference by Living a Good Cause
Luke Dowdney MBE, CEO and founder, LUTA Limited, discussed his inspiration for this fight wear and lifestyle clothing brand that brings together performance, favela street style, and a genuine social mission.
LUTA: Making a Difference by Living a Good Cause
Luke Dowdney MBE, CEO and founder, LUTA Limited, discussed his inspiration for this fight wear and lifestyle clothing brand that brings together performance, favela street style, and a genuine social mission.
MasterCard’s Priceless Creativity: The Evolution of an Iconic Brand
Alfredo Gangotena, chief marketing officer, MasterCard Worldwide, discussed MasterCard’s “priceless” campaign and how it has evolved since 1997.
McDonald's: An Inspirational Brand
Neil Golden, Senior Vice President & Chief Marketing Officer, McDonald's USA, LLC, discussed how a brand must evolve and share its story in a way that inspires people to listen.
McDonald’s: Changing Customer Perception in an Inspirational Way
Neil Golden, senior vice president & chief marketing officer, McDonald's USA, LLC, discussed how McDonald’s is evolving its brand and sharing its story in a way that inspires people to listen.
McDonald’s: Changing Customer Perception in an Inspirational Way
Neil Golden, senior vice president & chief marketing officer, McDonald's USA, LLC, discussed how McDonald’s is evolving its brand and sharing its story in a way that inspires people to listen.
Procter & Gamble: Delivering Value to Its Customers
Marc S. Pritchard, Global Marketing & Brand Building Officer, Procter & Gamble (P&G), discussed how P&G is winning brand elections.
Procter & Gamble: Winning Brand Elections
Marc S. Pritchard, global marketing & brand building officer, Procter & Gamble, discussed how P&G uses insights, product development, and marketing communications to provide value to its customers.
Procter & Gamble: Winning Brand Elections
Marc S. Pritchard, global marketing & brand building officer, Procter & Gamble, discussed how P&G uses insights, product development, and marketing communications to provide value to its customers.
Sharpie Unlocks the Power of Self-Expression
Ryan Rouse, director of marketing, Sharpie, Ted W. Woehrle, senior vice president and chief marketing officer, Newell Rubbermaid Inc., and John Kenny, executive vice president, head of planning, Draftfcb Chicago, discussed how the brand was able to unlock the power of self-expression to ignite consumer advocacy through an integrated marketing campaign.
Sharpie Unlocks the Power of Self-Expression
Ryan Rouse, director of marketing, Sharpie, Ted W. Woehrle, senior vice president and chief marketing officer, Newell Rubbermaid Inc., and John Kenny, executive vice president, head of planning, Draftfcb Chicago, discussed how the brand was able to unlock the power of self-expression to ignite consumer advocacy through an integrated marketing campaign.
Sharpie's Brand Journey
Ted W. Woehrle, Senior Vice President & Chief Marketing Officer, Newell Rubbermaid Inc. and John Kenny, Executive Vice President, Head of Planning, Draftfcb Chicago, discussed their partnership and Sharpie's brand journey.
