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2013 Annual Conference — The Masters of Marketing

This year’s Masters of Marketing Conference, at JW Marriott Desert Ridge Resort & Spa, in Phoenix, Ariz., featured chief marketing officers and leaders from the agency and media worlds. A record 2,000+ attendees learned how the leaders of the marketing community are building their brands, leveraging the expanding array of media, making marketing more accountable, and improving the quality of their marketing organizations. Please find the news, videos, and presentations pretaining to the conference below.

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Top Marketers Share Key Insights at ANA Masters of Marketing Conference

NEW YORK, New York – October 7, 2013 – The country’s most influential marketers spoke to more than 2,000 attendees at the sold out Masters of Marketing Conference of the ANA (Association of National Advertisers).

Marriott: Creating the 360 Travel Experience from the Outside In

In this presentation, Brian J. King, global brand officer of Marriott International, Inc., revealed key insights from the point of view of Marriott, an innovative global brand leader, and shared critical new ethnographic research from Video Lives, co-created by Marriott, MEC, Tremor Video, and Sonic Rim.

Valspar: Using Marketing Innovation to Shake Up a Category

In this presentation, John Anton, vice president and general manager of Ace Business Unit at the Valspar Corporation, shared how marketing innovation took Valspar from a private-label manufacturer to a leading do-it-yourself consumer paint brand in just six years.

Hennessy: Reinventing a Classic for a New Generation of Consumers

Rodney Williams, senior vice president, Hennessy USA at LVMH Louis Vuitton Moët Hennessy, shared the success story of the brand’s growth and rebranding through a strategic marketing and advertising campaign aimed at Millennial minority men.

Hennessy: Reinventing a Classic for a New Generation of Consumers

In this presentation, Rodney Williams, senior vice president, Hennessy USA at LVMH Louis Vuitton Moët Hennessy, shared the success story of the brand’s growth and rebranding through a strategic marketing and advertising campaign aimed at Millennial minority men.

Scaling an Authentic Brand While Keeping It Honest

Seth Goldman, co-founder, president, and TeaEO of Honest Tea, Inc., shared insights and challenges in maintaining authenticity during Honest Tea’s innovative, mission-driven growth into a top-selling organic bottled tea company as part of The Coca-Cola Company.

Scaling an Authentic Brand While Keeping It Honest

In this presentation, Seth Goldman, co-founder, president, and TeaEO of Honest Tea, Inc., shared insights and challenges in maintaining authenticity during Honest Tea’s innovative, mission-driven growth into a top-selling organic bottled tea company as part of The Coca-Cola Company.

Valspar: Using Marketing Innovation to Shake Up a Category

John Anton, vice president and general manager of Ace Business Unit at the Valspar Corporation, shared how marketing innovation took Valspar from a private-label manufacturer to a leading do-it-yourself consumer paint brand in just six years.

ANA, EffectiveBrands Study Reveals: Total Brand Experience Inspired by Brand Purpose Key to Marketing Success

PHOENIX, Ariz. – October 5, 2013 – For successful companies, brand purpose is vital for inspiring and driving the total brand experience, according to the joint Marketing2020 study by ANA (Association of National Advertisers) and EffectiveBrands. Marketing2020 examines today’s over-performing brands and their leaders, including 250 CMOs and more than 10,000 marketers across 92 countries.

ANA Awards $50,000 Prize for Marketing Analytics Leadership

PHOENIX, Ariz. – October 5, 2013 – The ANA (Association of National Advertisers), in partnership with leading marketing analytics firm MarketShare, presented the Marketing Analytics Leadership Award to USAA at the 2013 ANA Masters of Marketing Conference today in Phoenix, Arizona. The first-of-its-kind award was created to highlight today’s important and rapid adoption of sophisticated analytics in the planning and measuring of global marketing investments.

Subway Messages Focus on "Fresh," Quality," and "Value"

Tony Pace, chief marketing officer of Subway, talked about the significant role social media plays in reinforcing their key messages.

Subway: Brand Building in the Social Sphere

In this presentation, Tony Pace, chief marketing officer of Subway Restaurants, shared examples of Subway’s integrated approach to marketing and advertising across the social media sphere.

2013-2014 ANA Board of Directors Announced at Annual Masters of Marketing Conference

PHOENIX, Ariz. – October 5, 2013 – The ANA (Association of National Advertisers) elected five new marketing executives to its Board of Directors at its Annual Conference held in Phoenix, Arizona from October 3-6.

EffectiveBrands: Marketing Organizations Haven't Changed in 50 Years

Marc de Swaan Arons, founder of EffectiveBrands, informed Masters of Marketing attendees that everything in the world around us and everything we do is changing.

Subway: Brand Building in the Social Sphere

Tony Pace, chief marketing officer of Subway Restaurants, shared examples of Subway’s integrated approach to marketing and advertising across the social media sphere.

ANA 2013 Rising Marketing Star Program Honors Four from Member Companies

PHOENIX, Ariz. – October 4, 2013 – Today the ANA (Association of National Advertisers) recognized the 2013 recipients of its Rising Marketing Star Award. The four new honorees, all under the age of 32, were nominated by senior executives at their companies.

General Electric: B-to-B Marketers Create Deep, Authentic Connections

In this highlight video, Beth Comstock, senior vice president and chief marketing officer of General Electric, identifies three "sentiments" for b-to-b marketers: know your self, be relevant and constantly innovate.

The Coca-Cola Company: 360 Degree Engagement is Important

Joseph V. Tripodi, executive vice president and chief marketing and commercial officer of The Coca-Cola Company, discussed how cultural leadership isn't just about the power of advertising, it's Coca Cola's ability to engage in real issues that affect the world.

Walmart: Allocate Resources Around Now, New, Next

Stephen Quinn, executive vice president and chief marketing officer of Walmart U.S., discussed the need to innovate around local, social, and mobile marketing.

ANA 2013 Masters of Marketing Conference Showcases Record-Breaking Attendance

PHOENIX, Ariz. – October 4, 2013 – The 103rd Annual ANA (Association of National Advertisers) Masters of Marketing Conference kicked off today with a record attendance of more than 2,000 marketers. The theme of this year’s conference is Growth: Mastering Brands & Driving Results.

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