| |
 

2013 Annual Conference — The Masters of Marketing

This year’s Masters of Marketing Conference, at JW Marriott Desert Ridge Resort & Spa, in Phoenix, Ariz., featured chief marketing officers and leaders from the agency and media worlds. A record 2,000+ attendees learned how the leaders of the marketing community are building their brands, leveraging the expanding array of media, making marketing more accountable, and improving the quality of their marketing organizations. Please find the news, videos, and presentations pretaining to the conference below.

<< 12

ANA's Bob Liodice Addresses Record Audience at 2013 Masters of Marketing

Bob Liodice, president and chief executive officer of ANA, discussed recent marketing "wins" and industry innovations as well as some of the challenges that lie ahead.

A Trip to TAOS: Winning the Hearts and Minds of the Global Millennial Generation

The Coca-Cola Company re-invented itself and its message to connect with Millennials around the globe.

Chrysler Marketing: This Is What We Do

Olivier François, Chief Marketing Officer of Chrysler Group LLC and Fiat Group Automobiles, encouraged marketers to align the product with the audience, moment, and culture.

Chrysler Marketing: This Is What We Do

In this presentation, Olivier François, Chief Marketing Officer of Chrysler Group LLC and Fiat Group Automobiles, encouraged marketers to align the product with the audience, moment, and culture.

Chrysler: Connecting With Your Target Is Paramount

In this video, Olivier François, chief marketing officer, Chrysler Group LLC and Fiat Group Automobiles encourages marketers to align the product with the audience, moment and culture.

Experiencing Walmart: Knowing and Doing the Will of Customers

The largest company on the planet remains relevant and ready to face the current challenges of the marketplace by staying agile, innovating, and putting the customers in charge.

Experiencing Walmart: Knowing and Doing the Will of Customers

In this presentation, In this presentation, the largest company on the planet remains relevant and ready to face the current challenges of the marketplace by staying agile, innovating, and putting the customers in charge.

General Electric: Brands in Motion

Beth Comstock, senior vice president and chief marketing officer at General Electric, shared insights on how to grow a brand when it’s constantly in flux — and build it to last.

General Electric: Brands in Motion

In this presentation, Beth Comstock, senior vice president and chief marketing officer at General Electric, shared insights on how to grow a brand when it’s constantly in flux — and build it to last.

Mars Chocolate: Amazing Occurrence, The World Agrees on Something

Debra Sandler, president of Mars Chocolate, discussed how Snickers became a global brand on the strength of one universal truth: you’re just not yourself when hungry.

Mars Chocolate: Amazing Occurrence, The World Agrees on Something

In this presentation, Debra Sandler, president of Mars Chocolate, discussed how Snickers became a global brand on the strength of one universal truth: you’re just not yourself when hungry.

Salesforce.com: Becoming a Customer Company

In an increasingly interconnected world, Salesforce.com allowed companies to network and streamline their process of connecting meaningfully with customers.

Salesforce.com: Becoming a Customer Company

As seen in this presentation, Salesforce.com allowed companies to network and streamline their process of connecting meaningfully with customers.

<< 12

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search