2014 BAA Marketing Law Conference
The 36th Annual BAA Marketing Law Conference was held November 5- 7, 2014 in Chicago. With over 100 speakers, it's the nation's most important marketing and advertising law conference.
-
Basics of Sweepstakes, Contests, and Games with a Side Bar on Rules Drafting
Event Recaps November 9, 2015In order to avoid being perceived and regulated as a lottery, sweepstakes and promotions must be carefully crafted.
view -
Ambush Marketing, Sports Sponsorships, and Social Media
Event Recaps November 7, 2014A panel discussion of ambush marketing, its risks, and how to help prevent it.
view -
Brand Activation Law: The Creative Interplay of Promotion Marketing and Advertising
Event Recaps November 7, 2014An overview of the challenges marketing and advertising lawyers can face around brand activation law.
view -
Building a Cross-Platform Promotion for Entertainment Properties
Event Recaps November 7, 2014A group of legal experts created a hypothetical cross-platform campaign to discuss the legal implications of running such a campaign.
view -
Children’s Advertising: The Exploding Legal Arena
Event Recaps November 7, 2014Recent FTC cases and trends in the area of children’s advertising were discussed by a panel featuring attorneys from the Better Business Bureau, The Pokémon Company, and The Hub Television Network.
view -
Crossing Borders Without Crossing the Line
Event Recaps November 7, 2014Legal experts shared ad law cases from around the world and discussed the challenges and opportunities of global marketing.
view -
Demystifying the Advertising Landscape
Event Recaps November 7, 2014The head of global advertising operations at LinkedIn provided a straightforward view of the media buying landscape, and why it’s crucial for a brand’s legal professionals to have at least a cursory understanding of the process.
view -
FDA/FTC Overlap: Health and Wellness
Event Recaps November 7, 2014The FDA and FTC have overlapping areas of concern in health and wellness advertising and labelling.
view -
Global Privacy: Its Unique Challenges
Event Recaps November 7, 2014A panel discussion on big data and privacy regulations in the U.S. and European Union.
view -
Meet the Regulators: The Key Issues for the Federal Regulators, State AGs, and Self-Regulatory Bodies
Event Recaps November 7, 2014A panel discussion offered enforcement’s perspective on investigations into advertising practices.
view -
The Tricky Business and Law of Loyalty Programs, Gift and Stored Value Cards
Event Recaps November 7, 2014Legal experts discussed the current laws around gift card and customer loyalty programs, and offered marketers advice on avoiding legal issues.
view -
Advertising Review of the Year: Key Legal and Business Developments
Event Recaps November 6, 2014Legal experts from Visa, Inc., Loeb & Loeb LLP, and the advertising division of the Better Business Bureau reviewed the most important advertising cases of 2014 and what they could mean for marketers moving forward.
view -
Brands in Battle: Comparative Advertising Key Cases
Event Recaps November 6, 2014A roundtable discussion of recent challenges and litigation around comparative advertising claims.
view -
Hiding in Plain Sight: The Challenge of Native/Blurred Advertising
Event Recaps November 6, 2014As native advertising grows in popularity, marketers must become more aware of the rules and regulations that govern it.
view -
Social Media and Intellectual Property: Legal Risks in Brand Social Media Activities on Pop Culture, Sports, Celebrities, and Current Events
Event Recaps November 6, 2014Frankfurt Kurnit Klein & Selz PC shared the latest legal developments in the world of social media marketing.
view -
Legislative and Regulatory Challenges to Advertising and Marketing
Event Recaps November 6, 2014The advertising industry faces legislative and regulatory challenges on topics like taxation and data security.
view -
Privacy By Design: The Lawyer, the Marketer, and the Organization
Event Recaps November 6, 2014Justine Gotshall, partner at Information Law Group LLP, Susan Goodhue, senior director of legal at LinkedIn, Susan Cooper, associate general counsel of advertising and products at Facebook, and Michael McCullough, chief privacy officer at Macy’s, held a panel discussion on privacy regulations, disclosures, and consumer consent.
view -
Real-Time Marketing: Its Legal and Practical Differences in Social Media, Digital, and Privacy
Event Recaps November 6, 2014A panel featuring lawyers from Coca-Cola and MasterCard discussed real-time marketing approvals.
view -
Special Delivery: Utilizing Privacy by Design to Optimize Data Collection Use, Targeting, and Retargeting
Event Recaps November 6, 2014In order to implement privacy by design, lawyers must be involved in product development from the very beginning.
view -
Sports Marketing Challenges in Player/Celebrity, Team, and League Negotiations
Event Recaps November 6, 2014A panel discussion around sports marketing negotiations, including exclusivity and ambush marketing.
view