2014 BAA Marketing Law Conference

In order to avoid being perceived and regulated as a lottery, sweepstakes and promotions must be carefully crafted.

A panel discussion of ambush marketing, its risks, and how to help prevent it.

An overview of the challenges marketing and advertising lawyers can face around brand activation law.

A group of legal experts created a hypothetical cross-platform campaign to discuss the legal implications of running such a campaign.

Recent FTC cases and trends in the area of children’s advertising were discussed by a panel featuring attorneys from the Better Business Bureau, The Pokémon Company, and The Hub Television Network.

Legal experts shared ad law cases from around the world and discussed the challenges and opportunities of global marketing.

The head of global advertising operations at LinkedIn provided a straightforward view of the media buying landscape, and why it’s crucial for a brand’s legal professionals to have at least a cursory understanding of the process.

The FDA and FTC have overlapping areas of concern in health and wellness advertising and labelling.

A panel discussion on big data and privacy regulations in the U.S. and European Union.

A panel discussion offered enforcement’s perspective on investigations into advertising practices.

Legal experts discussed the current laws around gift card and customer loyalty programs, and offered marketers advice on avoiding legal issues.

Legal experts from Visa, Inc., Loeb & Loeb LLP, and the advertising division of the Better Business Bureau reviewed the most important advertising cases of 2014 and what they could mean for marketers moving forward.

A roundtable discussion of recent challenges and litigation around comparative advertising claims.

As native advertising grows in popularity, marketers must become more aware of the rules and regulations that govern it.

Frankfurt Kurnit Klein & Selz PC shared the latest legal developments in the world of social media marketing.

The advertising industry faces legislative and regulatory challenges on topics like taxation and data security.

Justine Gotshall, partner at Information Law Group LLP, Susan Goodhue, senior director of legal at LinkedIn, Susan Cooper, associate general counsel of advertising and products at Facebook, and Michael McCullough, chief privacy officer at Macy’s, held a panel discussion on privacy regulations, disclosures, and consumer consent.

A panel featuring lawyers from Coca-Cola and MasterCard discussed real-time marketing approvals.

In order to implement privacy by design, lawyers must be involved in product development from the very beginning.

A panel discussion around sports marketing negotiations, including exclusivity and ambush marketing.