In this case study Wildfire discusses how CanvasPop built brand engagement and monetized their social audience through their exclusive Summer Group Sale and discount vouchers.
In this case study Wildfire discusses how Nicole Miller leveraged unique social ad optimization technology to grow their fan base of social luxury customers.
In this case study Wildfire highlights how The New York Giants activated their existing social audience base leading up to the 2012 Super Bowl through a customized social marketing campaign.
This Wildfire case study demonstrates how Benefit Cosmetics raised awareness about its newest mascara line solely through social channels.
In this white paper Chango shares key findings from their biannual retargeting barometer survey, fielded to 51 media buyers from the U.S., Canada, and the U.K.
In this piece Wildfire highlights how the Academy of Motion Picture Arts and Sciences used the Wildfire Social Suite to increase awareness and attendance at over 100 events throughout the year.
This case study highlights how the Annie’s Homegrown brand used the Wildfire Social Marketing Suite to successfully launch their new frozen pizza through an integrated marketing strategy.
In this piece DPAA provides three case study examples of successful travel campaigns which utilized digital place-based media.
In this piece the DPAA highlights the National Geographic Wild Big Cat Week campaign which included digital-place based media, custom branded content, social media, and experiential marketing elements.
In this piece DPAA provides case study examples of successful financial services campaigns which utilized digital place-based media.
Guy Tsutsumoto, senior procurement manager at Microsoft Corporation, Chad Nesland, senior category manager, technical services at Microsoft Corporation, and Jeff Baccetti, senior category manager, GPG technical services management at Microsoft Corporation, discussed how Microsoft’s digital efficiency program improved the quality of the brand’s digital production and reduced digital deployment costs.
DPAA provides case study highlights from multiple digital place-based campaigns for consumer packaged goods companies.
Kimberley Gardiner, national digital & mobile strategy manager at Toyota Motor Sales, discussed Toyota’s digital strategy behind the re-launched website.
DPAA provides case study highlights from four digital place-based campaigns executed in collaboration with Captivate Network for business-to-business companies.
In this piece DPAA provides case study examples of successful alcoholic beverage campaigns which utilized digital place-based media.
In this piece DPAA provides case study examples of successful automotive campaigns which utilized digital place-based media.
Steven Decker, president, Zooka Creative, and Stephen Koven, director of marketing, Henkel Consumer Goods, Inc., shared a case study on the launch of Purex’s natural, crystal-based fabric softener.
Lisa A. Burns, director, corporate marketing and branding, corporate communications, Corning Incorporated, and John Mannion, EVP, director of client relations, Doremus, discussed the creation of an internal video that went unexpectedly viral in 2011 and earned over 20 million views online.
Jan Mulkey, consumer marketing manager, Hallmark Cards, presented a case study at the DPAA 2012 Digital Media Summit which highlighted the use of digital place-based media in the launch campaign for Hallmark’s new “Jingle” product line.
Patti Foley, director of marketing communications and merchandising, Jack in the Box, presented a case study at the DPAA 2012 Digital Media Summit on the recent “All American Jack” campaign which utilized digital place-based media.