Turner Roach, marketing manager at Deloitte, discussed how Deloitte Health Care is using social media to grow its presence as a thought leader and engage more with consumers and other stakeholders.
Vail Resorts uses relationship marketing to deliver unique, personalized experiences for its guests.
The unstructured data that is created out of human interactions can help marketers improve their business strategies, if it is captured.
Featuring examples from Oberweis Dairy, this white paper from SAS explores how analytics can be used to promote cross-channel behaviors, improve customer service, and increase customer retention.
Maryland Live! Casino partnered with Wildfire to create the largest, most engaged community in the gaming industry and to also prove to its overall organization that social media could deliver real business results.
RockResorts, a company which specializes in outdoor vacation experiences, partnered with Wildfire to increase bookings and revenue, while also growing its social media audience.
Consumers are branching out to new screens and increasing the number of media hours in their days — and marketers are following suit. La Quinta Inns & Suites — whose core consumer is the 25-64 year-old male business traveler — recently turned to Nielsen to measure its latest cross-screen campaign, and the effort yielded five-star results.
A European luxury automobile company used search retargeting, implemented by Chango, as part of a national campaign aimed at targeting the lower end of the purchase funnel and driving purchase intent conversions.
A home improvement retailer used search retargeting, in partnership with Chango, to drive online sales and improve awareness of a new service.
A major credit card company worked with Chango to use search retargeting to encourage prospects to apply for a credit card online.
An online education provider used Chango to implement search retargeting strategies that would encourage prospects to fill out online forms related to e-learning.
An online travel site used a search retargeting campaign, in partnership with Chango, that was integrated into the its dynamic creative system at the keyword level to increase hotel bookings.
An amusement park looking to drive incremental ticket sales worked with Chango to create a search retargeting campaign that focused on keywords related to other theme parks, zoos, and additional family activities.
A top retailer partnered with Chango to set up a search retargeting campaign in order to drive online sales across 12 different product categories.
An auto accessory retailer used search retargeting, in partnership with Chango, to engage with prospects and drive usage of a proprietary online tool.
A B-to-B company used search retargeting, in partnership with Chango, to help acquire new accounts through its online channels.
A consumer packaged goods company used search retargeting, in partnership with Chango, to help generate brand awareness and support a seasonal campaign.
Chris Curtin, senior vice president of strategy and innovation, global marketing at Hewlett-Packard Company, discussed the launch of Hewlett-Packard’s new internal social network.
David Matathia, director of marketing communications at Hyundai Motor America, discussed how Hyundai reached out to Millennials via music during the launch of the Veloster.
Kevin Chernett, executive vice president of strategic alliances at Live Nation Network, discussed how to reach Millennials via music, something that this valuable demographic is very passionate about.