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Case Studies

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Hyundai Reaches Millennials Through Content Creation

David Matathia, director of marketing communications at Hyundai Motor America, discussed how Hyundai reached out to Millennials via music during the launch of the Veloster.

Live Nation Connects With Millennials — Today’s “Digital Groupie

Kevin Chernett, executive vice president of strategic alliances at Live Nation Network, discussed how to reach Millennials via music, something that this valuable demographic is very passionate about.

Missouri Lottery Wins with Millennials

May Scheve Reardon, executive director at the Missouri Lottery, discussed how the organization has tried to attract more Millennial customers.

USG Corporation Case Study: The Weight Has Been Lifted

Tanya Earley, director, channel and field marketing at USG Corporation; Mike Hensley, executive vice president and managing director at gyro Chicago; Mark Joseph, senior manager, integrated marketing at USG Corporation; and Linda McGovern, vice president, global marketing at USG Corporation, discussed the award-winning B-to-B campaign, “The Weight Has Been Lifted.”

National Grid: Hybrid Cause Marketing Case Study

Brian Cronin, manager of brand strategy and implementation, and Rafael A. Sulit, head of U.S. brand strategy and implementation at National Grid, discussed the “In Defense of the Environment Sweepstakes,” which used hockey as a passion point to connect with customers and encourage energy efficiency.

CIT Social Media: What Does Two Years Look Like?

Danielle Gustafson, director, digital and social media at CIT, discussed how CIT has built a social media program in the U.S. and China, despite the regulations associated with financial services companies.

Hasbro: Save Your Token

Victor Lee, vice president of digital marketing at Hasbro, discussed how Hasbro used Facebook to reinvigorate a 78-year-old brand.

Wildfire Case Study: CanvasPop

In this case study Wildfire discusses how CanvasPop built brand engagement and monetized their social audience through their exclusive Summer Group Sale and discount vouchers.

Wildfire Case Study: Nicole Miller

In this case study Wildfire discusses how Nicole Miller leveraged unique social ad optimization technology to grow their fan base of social luxury customers.

Wildfire Case Study: The New York Giants

In this case study Wildfire highlights how The New York Giants activated their existing social audience base leading up to the 2012 Super Bowl through a customized social marketing campaign.

Wildfire Case Study: Benefit Cosmetics

This Wildfire case study demonstrates how Benefit Cosmetics raised awareness about its newest mascara line solely through social channels.

Advocates and Influencers: Customers Are the Story

Lauren McCadney, senior manager, social media at CDW, discussed how CDW built a customer advocacy program through social media by leveraging loyal consumers.

Chango Retargeting Barometer: What Marketers and Agencies Really Think of Retargeting

In this white paper Chango shares key findings from their biannual retargeting barometer survey, fielded to 51 media buyers from the U.S., Canada, and the U.K.

Wildfire Case Study: Academy Awards

In this piece Wildfire highlights how the Academy of Motion Picture Arts and Sciences used the Wildfire Social Suite to increase awareness and attendance at over 100 events throughout the year.

Rite Aid Drives Customer Loyalty Through Technology Innovation

John Learish, senior vice president of marketing at Rite Aid, and Tony Bucci, chairman of MARC USA, discussed how Rite Aid has worked to differentiate itself in the crowded and competitive drugstore category.

Rite Aid Drives Customer Loyalty Through Technology Innovation

In this presentation, John Learish, senior vice president of marketing at Rite Aid, and Tony Bucci, chairman of MARC USA, discussed how Rite Aid has worked to differentiate itself in the crowded and competitive drugstore category.

Wildfire Case Study: Annie’s Homegrown

This case study highlights how the Annie’s Homegrown brand used the Wildfire Social Marketing Suite to successfully launch their new frozen pizza through an integrated marketing strategy.

DPAA: Travel Case Studies

In this piece DPAA provides three case study examples of successful travel campaigns which utilized digital place-based media.

DPAA: National Geographic Wild Big Cat Week Case Study

In this piece the DPAA highlights the National Geographic Wild Big Cat Week campaign which included digital-place based media, custom branded content, social media, and experiential marketing elements.

DPAA: Financial Services Case Studies

In this piece DPAA provides case study examples of successful financial services campaigns which utilized digital place-based media.

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