Tanya Earley, director, channel and field marketing at USG Corporation; Mike Hensley, executive vice president and managing director at gyro Chicago; Mark Joseph, senior manager, integrated marketing at USG Corporation; and Linda McGovern, vice president, global marketing at USG Corporation, discussed the award-winning B-to-B campaign, “The Weight Has Been Lifted.”
Brian Cronin, manager of brand strategy and implementation, and Rafael A. Sulit, head of U.S. brand strategy and implementation at National Grid, discussed the “In Defense of the Environment Sweepstakes,” which used hockey as a passion point to connect with customers and encourage energy efficiency.
Danielle Gustafson, director, digital and social media at CIT, discussed how CIT has built a social media program in the U.S. and China, despite the regulations associated with financial services companies.
Turner Roach, marketing manager at Deloitte, discussed how Deloitte Health Care is using social media to grow its presence as a thought leader and engage more with consumers and other stakeholders.
Victor Lee, vice president of digital marketing at Hasbro, discussed how Hasbro used Facebook to reinvigorate a 78-year-old brand.
In this case study Wildfire discusses how CanvasPop built brand engagement and monetized their social audience through their exclusive Summer Group Sale and discount vouchers.
In this case study Wildfire discusses how Nicole Miller leveraged unique social ad optimization technology to grow their fan base of social luxury customers.
In this case study Wildfire highlights how The New York Giants activated their existing social audience base leading up to the 2012 Super Bowl through a customized social marketing campaign.
This Wildfire case study demonstrates how Benefit Cosmetics raised awareness about its newest mascara line solely through social channels.
Lauren McCadney, senior manager, social media at CDW, discussed how CDW built a customer advocacy program through social media by leveraging loyal consumers.
In this white paper Chango shares key findings from their biannual retargeting barometer survey, fielded to 51 media buyers from the U.S., Canada, and the U.K.
In this piece Wildfire highlights how the Academy of Motion Picture Arts and Sciences used the Wildfire Social Suite to increase awareness and attendance at over 100 events throughout the year.
John Learish, senior vice president of marketing at Rite Aid, and Tony Bucci, chairman of MARC USA, discussed how Rite Aid has worked to differentiate itself in the crowded and competitive drugstore category.
In this presentation, John Learish, senior vice president of marketing at Rite Aid, and Tony Bucci, chairman of MARC USA, discussed how Rite Aid has worked to differentiate itself in the crowded and competitive drugstore category.
This case study highlights how the Annie’s Homegrown brand used the Wildfire Social Marketing Suite to successfully launch their new frozen pizza through an integrated marketing strategy.
In this piece DPAA provides three case study examples of successful travel campaigns which utilized digital place-based media.
In this piece the DPAA highlights the National Geographic Wild Big Cat Week campaign which included digital-place based media, custom branded content, social media, and experiential marketing elements.
In this piece DPAA provides case study examples of successful financial services campaigns which utilized digital place-based media.
Guy Tsutsumoto, senior procurement manager at Microsoft Corporation, Chad Nesland, senior category manager, technical services at Microsoft Corporation, and Jeff Baccetti, senior category manager, GPG technical services management at Microsoft Corporation, discussed how Microsoft’s digital efficiency program improved the quality of the brand’s digital production and reduced digital deployment costs.
DPAA provides case study highlights from multiple digital place-based campaigns for consumer packaged goods companies.