In 2010, Kraft used out-of-home advertising to help reinvigorate their classic macaroni and cheese brand.
Larry Albus, vice president, client solutions, and Matt Petersen, vice president, client solutions, IEG Consulting, described how companies can take control of their sponsorships using objective selection and evaluation tools.
Andrea Kimmet, director, Multicultural Marketing, Verizon Wireless Inc., discussed Verizon Wireless’ efforts to reach Asian-American consumers through the brand’s Lunar New Year campaign.
Jim Low, senior marketing director, Kraft Foods, Inc., discussed the strategy behind Wheat Thins' integration of digital and social media with more traditional marketing and the behind-the-scenes of the execution of "The Crunch is Calling" campaign.
Mark Bellissimo, managing director, Campbell-Ewald, and Joyce Carrier, manager, advertising and promotions, United States Postal Service, discussed how they employed true integration to achieve remarkable results for the Postal Service’s flat rate box shipping campaign.
A B-to-B software company used remarketing to increase conversions and stay ahead of the competition.
Juan Silvera, senior vice president, EMarketing, Union Bank, discussed the strategy and tactics Union Bank used for the launch of their social media program.
Florence Drakton, social media marketing manager, Toyota Motor Sales, U.S.A., Inc., and Uwe Gutschow, director, brand participation, Saatchi & Saatchi, LA, presented case study examples on their use of social media in the launch campaigns for Toyota’s Prius family of vehicles and the new Camry.
This presentation from the Keller Fay Group looks at an AT&T case study to determine whether or not word-of-mouth directly influences sales volume and where it fits in to the “owned-earned-paid” media model.
Geoffrey Precourt, U.S. editor, Warc, and Eva Kasten, director, Warc, discussed several trends and global case studies relating to tele-social marketing, integration by orchestration, and brand journalism.
A case study from the American Institute for Cancer Research shows that sending marketing and donation requests through the mail is still an effective strategy.
Jennifer Kasper, GVP, digital/new media & multicultural marketing, Macy's, Stephanie Lawrence, partner, group director, MEC:, and Allie Kline, CMO, 33Across, shared case studies that drove engagement and ownership of the Macy's brand through social media.
Why integrate direct mail into our advertising? Short answer: it works. Case studies from Zappos, Dukky, and TruGreen show how mail is making a major difference in advertising and marketing campaigns of all kinds.
Chris Miles, senior director, advertising, Kraft Foods North America, and Noelle O'Mara, senior brand manager, Kraft Foods North America, discussed Kraft’s decision to create a new branding campaign for Kraft Macaroni & Cheese.
Bob Kraut, senior vice president, marketing and advertising, Arby's Restaurant Group, Inc., discussed Arby’s multi-screen “good mood food” campaign, which has reinvigorated the brand.
David Jones, EVP of marketing, Shazam, presented a variety of case studies illustrating how Shazam successfully drove engagement, and Andrea Harrison, director of digital engagement, PepsiCo, Inc., talked about how Pepsi integrated Shazam into their marketing strategy.
The DPAA (Digital Place-Based Advertising Association) highlights a digital fitness campaign for the MGD64 beer brand in this case study summary.
The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based campaign for the Playtex Sport product in this case study summary.
The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based fitness campaign for Rogaine in this case study summary.
Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.