Case Studies

OAAA Case Study: NesQuik

NesQuik used out-of-home (OOH) advertising to launch a new product and reach its target audience, males ages 12 to 24.

OAAA Case Study: Nordstrom

For the launch of a new store in Las Vegas, Nordstrom used out-of-home advertising to saturate the market and position Nordstrom as the top place to shop in Las Vegas.

Lowe's Creative Ideas: Engaging and Inspiring DIYers in a Digital and Social World

Sandy Culver, Consumer Marketing Director, Creative Ideas, Lowe's, discussed how Lowe's Creative Ideas multi-channel franchise utilizes the social space in order to help DIYers with their creative home improvement needs.

OAAA Case Study: MINI Cooper

MINI Cooper used out-of-home advertising to re-enter the U.S. car market after a 30-year absence.

The New Hierarchy of Engagement

Renée L. Horne, Director of Digital and Social Media Engagement, FedEx, discussed how digital media is now the intersection for communications and how social media is creating a new hierarchy for engagement across all customer focused disciplines.

Lloyd’s Barbeque Company

Lloyd’s Barbeque Company used traditional and non-traditional out-of-home advertising, in partnership with radio, to raise consumer awareness of its products in the Minneapolis area.

Ragú Social Media Case Study: Mom's the Word on Dinner

Nivedita Chakravorty, senior brand manager, Ragú, Unilever United States, Inc., discussed the strategy, ideas, and results of a campaign that used social media to reach moms.

Southern Comfort Uses Social Media at Mardi Gras

Kate Boltin, lead interactive marketing analyst, Brown-Forman Corporation, and Marjorie Dufek, interactive marketing director, Brown-Forman Corporation, discussed how Brown-Forman Corporation's Southern Comfort created captivating and compelling content by leveraging newer media and crowd-sourcing techniques in combination with traditional media.

OAAA Case Study: Kraft Stove Top

Kraft used out-of-home advertising to help drive awareness of its Stove Top product as an everyday meal solution, not just a holiday dish.

OAAA Case Study: Denver Zoo

The Denver Zoo used out-of-home advertising to raise attendance levels and help the zoo continue its worldwide preservation efforts.

eMarketer Case Study: Adobe Engages Loyal Fans on Facebook to Share the Love

To enhance fan engagement on Facebook in 2009, Adobe brought in a PR team to build relationships with the fans that were already there—and to gain more.

Toyota Case Study: Media Verification Audit

Ron Jensen, national manager, Financial Synergies, Toyota Motor Sales, discussed a media verification audit to assess agency process and operations efficiency that was initiated by Toyota’s senior management and implemented by procurement.

OAAA Case Study: Charles Schwab

Charles Schwab used unique out-of-home tactics to generate buzz around its “Talk to Chuck” campaign.

OAAA Case Study: BlueCross BlueShield

BlueCross BlueShield used out-of-home advertising to re-establish its market share in Tennessee.

AVEENO and Recyclebank: Sustainable Marketing That Works

Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.

OAAA Case Study: Apple iPod

When Apple launched the iPod, they used out-of-home advertising to help make sure that the revolutionary product appealed to all music lovers, not just Apple enthusiasts.

Fidelity Investments Case Study: The Power of Ideas and Innovation

Kirsten Mikalson, vice president, brand marketing & advertising, Fidelity Investments, and Samantha O'Neil, senior vice president, integrated marketing, Fidelity Investments, presented a case study on the successful launch of Fidelity's "Turn Here" campaign, with focus on their overall integrated marketing approach.