Chris Connelly, product manager, Benjamin Moore & Co., discussed how their mobile applications have helped to build brand loyalty while also getting all three of their consumer segments excited about paint.
Ellen Stone, senior vice president of marketing, BRAVO, Sarah Hofstetter, SVP of emerging media and innovation, 360i, and David Berkowitz, senior director of emerging media and innovation, 360i, discussed how BRAVO drove tens of millions of impressions through mobile marketing, which also allowed BRAVO's viewers to connect with Top Chef: Just Desserts before the show even aired.
General Motors partnered with Yahoo! Digital AdVentures to create login page takeover ads in order to increase brand awareness and drive purchase intent.
Steve Jett, National Marketing Communications Manager, Lexus Division, Toyota Motor Sales, and Aaron Walton, Co-founder, Walton | Issacson, shared their unique strategy and campaign implementation to target their top luxury brand to Hispanic, African-American and LGBT market segments.
Peter Boland, managing director, iShares Brand Marketing, BlackRock, Inc., shared a case study on evolving the iShares brand.
Tony Suarez, marketing architect, Suarez Enterprises (former vice president of multicultural marketing at McDonald’s Restaurants), and Hector Vallejo, multicultural marketing manager, Stanley Black & Decker, discussed the top ten questions being asked by multicultural marketers, as well as how to effectively target the multicultural consumer and measure the ROI on multicultural campaigns.
Perry Cooper, senior vice president of digital media at the National Hockey League (NHL), talked about their action plan to build and evolve their brand through social media. He also demonstrated how the NHL uses social media to connect with their fans.
Duane Schulz, vice president of marketing operations and social media at Xerox, discussed how his company was able to create social media guidelines and best practices.
Andy Goldsmith, vice president, Creative Brand Strategy, American Cancer Society, and Chris Mumford, senior vice president and account director, The Martin Agency, discussed how the American Cancer Society's digital and social team created a "web-centric" campaign to raise awareness, and money, for a great cause.
At AB InBev, procurement and marketing take a team approach to agency selection.
Charles Schwab provided insights on how their business worked internally to develop a social media presence in a highly regulated environment.
Erin Mrozek, consumer marketing manager, Chicken of the Sea, and Davin Myoshi, vice president, GSN Social Games, discussed how Chicken of the Sea worked with GSN.com to reach today’s digital mom through gaming, social media, and online programs.
Matt Rozen, Senior Social Media Strategist, Adobe Systems, shared a frontline social media case study and discussed how Adobe organizes their social media to better engage with their customers.
Michael Goldstein, manager of consumer promotions and sponsorships, LG, Stefanie Francis, vice president, research, and Scott Horowitz, director, business development, Navigate, Inc., discussed LG’s recent sponsorship of the NCAA.
Marni Hale, senior corporate communications manager, BSH Home Appliances Corporation, shared a case study on BSH Home Appliances Corporation's overall social media strategy and programs.
Alicia Jones, social media at American Honda Motor Co., Inc., discussed how the brand leverages social gaming and shared case studies on its recent campaigns on Facebook.
Leah Dunmore, vice president, marketing, Honey Bunches of Oats, Post Foods, and Steven Wolfe Pereira, managing director, MV42°, a division of Starcom MediaVest Group, described how Post Foods connected with their Hispanic consumers with an integrated effort on multiple screens to drive results.
Gary Kleinman, consumer group, brand strategy and advertising leader, Intuit, Inc., discussed TurboTax's three year, multi-screen partnership with NBC.
Justin Lambeth, vice president, marketing, Frito Lay, and Jill Nykoliation, president, Juniper Park, shared a case study highlighting how the brand and agency worked together to utilize a rich understanding of their consumer for the challenge of creating a successful new brand icon.
In collaboration with her agency partners, Christine Kubisztal, manager, media strategy and services, Walgreen Company, shared a case study and the brand’s best practices in managing agencies to develop effective integrated campaigns.