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CMO Zone: Related Articles

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The Wendy’s Company Integrated Media Success Story

Wendy’s used a physical re-imaging, new high-quality products, and a fully integrated partnership with ESPN to differentiate itself from QSR competition.

Marketing2020: Big Data and Analytics Survey Report

Key findings on the future impact of big data and data analytics on marketers are revealed in this Marketing2020 survey report.

Leading By Example in Social

Seventy percent of Marketing2020 respondents believe marketing always plays the leading role in social for their organizations.

Top Three Trends Shaping Marketing Strategy

The Marketing2020 survey found that, regardless of industry, the top three trends shaping marketing strategies today are the same.

Marketing2020: The New Role of Marketing Survey Report Infographics

Infographics from Marketing2020's "The New Role of Marketing Survey Report."

Marketing Capabilities Infographics

Infographics on marketing capabilities from Marketing2020.

What Motivates the Marketer of Tomorrow?

Talent makes up the heart of any successful company, yet attracting and retaining the right employees has become more challenging than ever.

The New Marketing KPIs

According to Marketing2020, the top three KPIs that best capture marketing effectiveness are ROI, revenue growth, and consumer engagement.

Agency Relations

This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.

Marketing2020: The New Role of Marketing Survey Report

Key findings on the new role of marketing are revealed in this Marketing2020 survey report.

Social Media Strategy for B-to-B

Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.

Top Digital Trends

eMarketer provided data and insights into leading mobile, social, and digital media buying trends.

Marketing Capabilities Survey Report

Marketing2020 — Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. This report comprises responses from 1,051 U.S.-based marketers and more than 125 one-on-one interviews with U.S. CMOs.

C-Sweet or C-Suites?

Companies where marketing and finance worked closely together outperformed expectations by 40 percent, indicating that alignment between the CMO and CFO is critical to success.

Top Motivators for Winning Marketers

The Marketing2020 survey looked at a wide range of contributing factors to both employee and company performance.

Forrester: The Advertiser Perspective on the Hottest Media Issues

Forrester Research discussed the results of a joint survey conducted with the ANA regarding ad transparency, media revenue models, and the evolution of performance metrics in media buying.

Marketing Leadership Traits That Drive Growth

Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years.

Procurement: Opportunity Knocks

This Insight Brief discusses the best practices, challenges and trends related to the relationship between marketing and procurement.

Agency Partners: How Many Is Too Many?

As the world of marketing becomes more complex, brands are relying on an increasing number of partners to help them connect with consumers.

CMOs & CFOs: Collision or Collaboration

CMOs and CFOs are increasingly being asked to work together on enterprise-level decisions, making it imperative that the two functions find common ground.

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