CMO Zone: Related Articles
This Insight Brief discusses the evolving roles of the CMO and marketing teams as companies reorganize to achieve digital excellence. Learn the eight essentials to building an all-star social team, the five ways companies organize for social, and how B-to-B structures are changing. Case studies from Brown-Forman, Avon, and GE are also shared.
In this Q&A, Arthur Smith, EVP & CMO, Union Bank, and David Macdonald, VP of financial services, SAS, discuss building brand and customer loyalty and how technology is changing the role of the CMO.
In this article SAS and Argyle Executive Forum discussed effective marketing strategies and the evolving role of the chief marketing officer (CMO).
In this piece SAS discusses how big data can promote the alignment and partnership of the CMO and the CIO by delivering deep insights, customer and market intelligence, and understanding of operational efficiencies.
In this report Networked Insights examines real-time Super Bowl social data and discusses how marketers can utilize similar data to gain a competitive advantage with strategic planning for special events and ongoing marketing efforts.
Stephen Quinn, EVP and chief marketing officer at Walmart, shared his team’s three-pronged approach to innovation and how Walmart is leading from the front with key initiatives like “SoLoMo.”
Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, and Cynthia Galbincea, executive director, marketing communications, at Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
In this AdAge article, Scott Meyer, CEO of Evidon, shared his view on the impact to marketers of Do Not Track legislation and the release of Microsoft's Internet Explorer 10 with Do Not Track as the default setting.
The CMO Club surveyed 170 chief marketing officers in August 2012 on their digital video plans and the impact on 2013 TV upfronts and broadcast media investments. Learn how CMOs are shifting their investments and directing their agencies.
In this white paper the CMO Club summarizes results from their survey of 170 chief marketing officers (CMOs) on their digital video plans and the impact on the 2013 TV Upfronts and broadcast media investments.
This article from Spencer Stuart looks at how the responsibilities of the CMO have evolved in the hospitality and leisure industries.
This article from Merkle shares 10 tips for creating marketing messages that will resonate with today’s time-pressed consumer.
Spencer Stuart interviewed 39 CMOs who had made a sector transition in order to learn about their experiences in and reasons for making this type of change.
According to Spencer Stuart, CMOs now exist in 62% of companies. However, the role remains poorly defined, making it challenging for new CMOs to keep their position.
Ron Kline, director of marketing, midmarket and business partners organization, and Kevin Scully, director, brand systems, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
Shawn Quill, director, sports marketing and sponsorships, KPMG, discussed KPMG’s approach to sponsorship, including how it leveraged its relationship with a golf champion.
In this webinar, Gary Elliott, former VP, Hewlett Packard, had an in-depth conversation with Lisa Baird, CMO, USOC.
Korn/Ferry International has identified the three competencies most essential for success as the role of the CMO expands: creating the new and different, focusing on actions and outcomes, and inspiring others.
This white paper from Merkle shares 10 tips for creating content that will help brands connect better with consumers.
This report is based on questions posed by ANA members. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.