CMO Zone: Related Articles
Wendy’s used a physical re-imaging, new high-quality products, and a fully integrated partnership with ESPN to differentiate itself from QSR competition.
Seventy percent of Marketing2020 respondents believe marketing always plays the leading role in social for their organizations.
The Marketing2020 survey found that, regardless of industry, the top three trends shaping marketing strategies today are the same.
Infographics from Marketing2020's "The New Role of Marketing Survey Report."
Infographics on marketing capabilities from Marketing2020.
Talent makes up the heart of any successful company, yet attracting and retaining the right employees has become more challenging than ever.
According to Marketing2020, the top three KPIs that best capture marketing effectiveness are ROI, revenue growth, and consumer engagement.
This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.
Key findings on the new role of marketing are revealed in this Marketing2020 survey report.
Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.
eMarketer provided data and insights into leading mobile, social, and digital media buying trends.
Marketing2020 — Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. This report comprises responses from 1,051 U.S.-based marketers and more than 125 one-on-one interviews with U.S. CMOs.
Companies where marketing and finance worked closely together outperformed expectations by 40 percent, indicating that alignment between the CMO and CFO is critical to success.
The Marketing2020 survey looked at a wide range of contributing factors to both employee and company performance.
Forrester Research discussed the results of a joint survey conducted with the ANA regarding ad transparency, media revenue models, and the evolution of performance metrics in media buying.
Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years.
This Insight Brief discusses the best practices, challenges and trends related to the relationship between marketing and procurement.
As the world of marketing becomes more complex, brands are relying on an increasing number of partners to help them connect with consumers.
CMOs and CFOs are increasingly being asked to work together on enterprise-level decisions, making it imperative that the two functions find common ground.
Over the past six years, there's been an increase in the influence of marketing on the CEO’s strategic growth agenda.